Background

Misleading advertising:  The Women’s Centre, previously known as Central London Women's Centre, is in breach of the UK Advertising Standards Code for failing to make clear that a service offering advice on unplanned pregnancy did not refer women directly for a termination.

The website also breaks the rules by giving the misleading impression that The Women’s Centre, previously known as Central London Women’s Centre, was an abortion clinic.  Despite repeated requests to amend the ad in line with the ruling, The Women’s Centre, previously known as Central London Women’s Centre, has failed to do so.

The home page of www.abortionchoices.org stated "Considering Abortion? For an Immediate Appointment: Fill in our online booking form or call us on [telephone number]. Abortion Alternatives Free Confidential Advisory Service Free Pregnancy Testing Special Service for Teens - Confidential and Supportive. Still undecided? Not Sure What You Want to Do? Take Advantage of Our Free Advisory Service. Just Call or Email us for help. FREE SCANS ... Irish visitors to our site get a quick, local appointment and get all the information you need".

The ASA ruled against Central London Women’s Centre, (now known as The Women’s Centre) in 2013 and the CAP Compliance Team made several requests for an assurance of compliance but The Women’s Centre, previously known as Central London Women’s Centre, continues to feature problem claims on its website, www.abortionchoices.org.  Because of this continued non-compliance the decision was made to place The Women’s Centre, previously known as Central London Women’s Centre’s details on this section of the ASA website on 5 November 2013. 

The CAP website provides guidance about the advertising of post conception advice services and specifically what advertisers need to do to comply with the Code.

The Women’s Centre, previously known as the Central London Women’s Centre, is still in breach the ASA ruling and continues to mislead visitors of the website www.abortionchoices.org, that the Women’s Centre, previously known as Central London Women’s Centre, is an abortion clinic.  This entry was updated on 29 August 2018 and these details shall remain in place until such time as The Women’s Centre, previously known as the Central London Women’s Centre, has appropriately amended the claims on its website www.abortionchoices.org to ensure compliance with the CAP Code.


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