In November 2012, CAP announced that rules would be introduced to the CAP Code to regulate online behavioural advertising (OBA).  Online Behavioural Advertising is a form of targeted advertising which involves the collection of information from a computer’s web browser in order to deliver online ads that are more likely to be of interest to the user of that computer.  CAP’s rules require that web users are notified when ads are delivered in this way and can opt-out of being targeted by and receiving them.

CAP's regulatory statement explains more about OBA and its decision to introduce rules.  It gives details of the European context for the rules, sanctions that apply and when the rules take effect.



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