We take our role of protecting children seriously. Together with other media regulators we have developed ParentPort, a website that offers parents guidance on the standards that businesses and organisations have to follow across media, making it easier to register a complaint or provide feedback on a particular issue to the relevant regulator.
Below we provide:
- More information for parents on the ASA’s role in protecting children
- A useful download leaflet which summarises our rules
- Guidance on how to make a complaint or provide feedback to us
Advertising and childrenWe class a child as anyone under the age of 16.
All advertisers in the UK have a responsibility to follow the Advertising Codes which require that ads addressed to, targeted directly at, or featuring children do not contain anything that will cause them physical, mental, or moral harm.
We make sure that this responsibility is fulfilled in ads across all UK media including:
- Direct mail