This guidance comes into effect from 1 October 2022. 

CAP has announced the introduction of tough new rules for gambling ads as part of our commitment to safeguarding young people and vulnerable audiences.

These rules will significantly impact gambling advertisers looking to promote their brands using prominent sports people and celebrities as well as individuals like social media influencers, who are of strong appeal to those under-18.

This advertising guidance should be read in conjunction with: 




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