83 result(s)

Active filters

  • Ruling
  • The Clean Supps LLC t/a Inno Supps

    • Ruling
    • Upheld
    • 24 June 2026

    it to flow smoother […]  [grapes emoji] Vitamin C, Garlic Extract, + Niacin

    rate or amount of weight loss) and 15.7 (Food supplements and other vitamins and minerals). 3

  • BetterYou Ltd t/a Better You

    • Ruling
    • Upheld
    • 17 June 2026

    of the Waitrose & Partners’ Food magazine, stated in relation to their Vitamin D3 and K2 daily oral … spray that “95% agreed it delivers Vitamin D quickly and efficiently”, in large font

    The complainant challenged whether the claim “95% agreed it delivers Vitamin D quickly and … option that stated, “it delivers vitamins quickly and efficiently”. BetterYou also … who were aged 25 to 60 years, were regular vitamin/supplement users and were likely to purchase the

  • Agriculture and Horticulture Development Board t/a AHDB

    • Ruling
    • Upheld in Part
    • 13 May 2026

    to them acting as a natural source of nutrients such as iron, zinc, calcium, iodine, and vitamin B12

  • L'OrĂ©al (UK) Ltd

    • Ruling
    • Upheld
    • 22 April 2026

    A Video-On-Demand ad for Garnier Vitamin Cg Serum, seen on 28 October 2025, featured a model … ;“Dark spots? Take one brighter step with new Garnier Vitamin Cg Serum. Now with a 4% active … . New Garnier Vitamin Cg Serum. No wonder it’s the UK’s number one. By Garnier

    the product formulation contained niacinamide, ascorbyl glucoside (Vitamin Cg) and Melasyl (a … patented molecule), which were known for their anti-pigmentation effects. Ascorbyl glucoside (Vitamin Cg … ) acted as a stable precursor to Vitamin C, providing sustained antioxidant protection and tyrosinase

  • Birling Shore Ltd t/a ShroomIQ

    • Ruling
    • Upheld
    • 22 April 2026

    ’s Mane, Reishi Mushroom, Saffron, Omega-3 DHA, L-Theanine, Magnesium, Vitamin B6 … , Vitamin B12, Vitamin C, Vitamin D and Zinc. Included were studies relating

    .    We understood the product contained a range of vitamins and minerals in quantities that … vitamins and minerals).  3. Upheld  The CAP Code stated that ads for food

  • Polybiotics Ltd t/a Polybiotics

    • Ruling
    • Upheld
    • 25 March 2026

    cycles naturally”; “Improves skin & hair health  With zinc and vitamin D … function and hormone signalling.  Vitamin D3 + K2 - Addresses common deficiencies and supports … the effectiveness of Vitamin D and supports hormonal balance, cardiovascular health, and proper calcium utilisation

    unauthorised health claims in relation to myo-inositol, D-chiro inositol, vitamin D3 and K2, zinc … signalling. Vitamin D3 + K2 - Addresses common deficiencies and supports calcium metabolism … […] and menstrual health. Zinc Picolinate - Enhances the effectiveness of Vitamin D and supports

  • Minerva Wellness Ltd

    • Ruling
    • Upheld
    • 25 March 2026

    plant botanicals, trace minerals, adaptogenic herbs, vitamins and phytoestrogens – weaker plant

  • 222 Collective Group Ltd t/a 222collectiveuk

    • Ruling
    • Upheld
    • 25 March 2026

    , their patience back, to not snap at their children and I created this packed with 12 botanicals, vitamins

  • ZOE Ltd

    • Ruling
    • Upheld
    • 11 March 2026

    health benefits that included B-vitamins and minerals and was a good source of protein.  They

  • Wild Nutrition Ltd

    • Ruling
    • Upheld
    • 04 March 2026

    data indicated higher absorption or bioavailability for vitamin D, coenzyme Q10, zinc and vitamin C … their vitamin and mineral ingredients. An EFSA (European Food Safety Authority) approved form of a … natural sources and were not made using synthetic vitamin or mineral forms.    The

  • Kind Patches Ltd

    • Ruling
    • Upheld
    • 04 February 2026

    and in need of a boost? Meet our Energy Patches – specially formulated with vitamin B12&hellip

    said it contained B vitamins, which while they did not directly provide energy, assisted in energy … .    They said studies showed that B vitamins were involved in every aspect of generating … energy within cells and deficiency in any one of the vitamins would be detrimental to the process and

  • Whitworths Ltd

    • Ruling
    • Upheld
    • 28 January 2026

    of vitamins, minerals and protein in those circumstances. 1. Upheld  The text in the ad … nutrition claims related to the specific nutritional properties of foods such as a specific vitamin or

  • Tanbox Towcester Ltd

    • Ruling
    • Upheld
    • 21 January 2026

    featured several carousel images, which included the claims “Boosts your Vitamin D”, &ldquo … ;The beds can contribute towards getting the essential hit of vitamin D that you need to stay healthy

    provided the body with vitamin D and could improve mood and energy levels were misleading;  the ad … your Vitamin D”, “The beds can contribute towards getting the essential hit of vitamin D … those claims implied that the use of sunbeds could increase vitamin D levels, improve mood and

  • JD Tanning UK Ltd

    • Ruling
    • Upheld
    • 21 January 2026

    psoriasis or getting that much needed dose of vitamin D, Tan & Deliver bring salon grade sunbeds … ;. The ad also featured  an image of a sunbed and text that stated, “[…] Vitamin D … Boost: Our sunbeds help increase vitamin D levels. Skin Conditions: Eases the symptoms of Eczema and Psoriasis with regular use […]”.

    vitamin D in ads (a) and (b) and the claim, “Eases the symptoms of Eczema” in ad (b) were … was well documented that vitamin D was produced within the body from exposure to UVA. They provided … a link to summaries of articles written about sunbeds and vitamin D. They also provided a link to an

  • EllaOla Brands Inc t/a EllaOlla

    • Ruling
    • Upheld
    • 10 December 2025

    20 vitamins for my daughter with autism… none worked […] But this? She has no idea she … moms who have children with autism love this vitamin…” accompanied by synchronized

    marketed. The ad, presented as a mother’s testimonial, stated “I tried over 20 vitamins … (Food supplements and other vitamins and minerals). 3. Upheld The CAP Code stated that marketing

  • Healthbio Ltd

    • Ruling
    • Upheld
    • 10 December 2025

    supplements and associated health or nutrition claims) and 15.7 (Food supplements and other vitamins

  • Get Dopa Ltd

    • Ruling
    • Upheld
    • 10 December 2025

    vitamins and minerals). A paid-for Facebook ad for a supplement brand make claims that a food

  • Onecare Wellness Pte Ltd

    • Ruling
    • Upheld
    • 10 December 2025

    vitamins and minerals). A paid-for Facebook ad for a supplement brand made claims that a food

  • Indigo Sun Retail Ltd t/a Indigo Sun

    • Ruling
    • Upheld
    • 17 September 2025

    vitamin D for your life, the sunshine vitamin. We all need vitamin D to stay healthy but the further … north you live, the less sunshine you get and the less vitamin D your body produces. But did you know UV … light from tanning beds also stimulates vitamin D production? But new research proves that moderate

    claims, “did you know UV light from tanning beds also stimulates vitamin D production … brings major health benefits” and “Vitamin D is for your life and in the UK, where the sun … sunbed use and melanoma, a research paper on the effects of sunbeds on vitamin D levels and a

  • BetterVits LLC

    • Ruling
    • Upheld
    • 03 September 2025

    An Instagram post by the influencer Doctor Shireen for BetterVits’ Vitamin D supplement, seen … an individualised approach is very important there is one supplement that I always recommend… Vitamin D … . I take the BetterVits Vitamin D because it’s a premium high-quality supplement”. 

    entries for Vitamin D on the GB NHC Register which related to the claims “supports immune … that related to an authorised claim for Vitamin K.    They acknowledged the claims … for use in relation to Vitamin D, but provided a literature review, an abstract, a meta-analysis and