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The Clean Supps LLC t/a Inno Supps
it to flow smoother […] [grapes emoji] Vitamin C, Garlic Extract, + Niacin
rate or amount of weight loss) and 15.7 (Food supplements and other vitamins and minerals). 3
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BetterYou Ltd t/a Better You
of the Waitrose & Partners’ Food magazine, stated in relation to their Vitamin D3 and K2 daily oral spray that “95% agreed it delivers Vitamin D quickly and efficiently”, in large font
The complainant challenged whether the claim “95% agreed it delivers Vitamin D quickly and option that stated, “it delivers vitamins quickly and efficiently”. BetterYou also who were aged 25 to 60 years, were regular vitamin/supplement users and were likely to purchase the
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Agriculture and Horticulture Development Board t/a AHDB
to them acting as a natural source of nutrients such as iron, zinc, calcium, iodine, and vitamin B12
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L'Oréal (UK) Ltd
A Video-On-Demand ad for Garnier Vitamin Cg Serum, seen on 28 October 2025, featured a model ;“Dark spots? Take one brighter step with new Garnier Vitamin Cg Serum. Now with a 4% active . New Garnier Vitamin Cg Serum. No wonder it’s the UK’s number one. By Garnier
the product formulation contained niacinamide, ascorbyl glucoside (Vitamin Cg) and Melasyl (a patented molecule), which were known for their anti-pigmentation effects. Ascorbyl glucoside (Vitamin Cg ) acted as a stable precursor to Vitamin C, providing sustained antioxidant protection and tyrosinase
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Birling Shore Ltd t/a ShroomIQ
’s Mane, Reishi Mushroom, Saffron, Omega-3 DHA, L-Theanine, Magnesium, Vitamin B6 , Vitamin B12, Vitamin C, Vitamin D and Zinc. Included were studies relating
. We understood the product contained a range of vitamins and minerals in quantities that vitamins and minerals). 3. Upheld The CAP Code stated that ads for food
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Polybiotics Ltd t/a Polybiotics
cycles naturally”; “Improves skin & hair health With zinc and vitamin D function and hormone signalling. Vitamin D3 + K2 - Addresses common deficiencies and supports the effectiveness of Vitamin D and supports hormonal balance, cardiovascular health, and proper calcium utilisation
unauthorised health claims in relation to myo-inositol, D-chiro inositol, vitamin D3 and K2, zinc signalling. Vitamin D3 + K2 - Addresses common deficiencies and supports calcium metabolism […] and menstrual health. Zinc Picolinate - Enhances the effectiveness of Vitamin D and supports
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Minerva Wellness Ltd
plant botanicals, trace minerals, adaptogenic herbs, vitamins and phytoestrogens – weaker plant
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222 Collective Group Ltd t/a 222collectiveuk
, their patience back, to not snap at their children and I created this packed with 12 botanicals, vitamins
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ZOE Ltd
health benefits that included B-vitamins and minerals and was a good source of protein. They
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Wild Nutrition Ltd
data indicated higher absorption or bioavailability for vitamin D, coenzyme Q10, zinc and vitamin C their vitamin and mineral ingredients. An EFSA (European Food Safety Authority) approved form of a natural sources and were not made using synthetic vitamin or mineral forms. The
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Kind Patches Ltd
and in need of a boost? Meet our Energy Patches – specially formulated with vitamin B12&hellip
said it contained B vitamins, which while they did not directly provide energy, assisted in energy . They said studies showed that B vitamins were involved in every aspect of generating energy within cells and deficiency in any one of the vitamins would be detrimental to the process and
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Whitworths Ltd
of vitamins, minerals and protein in those circumstances. 1. Upheld The text in the ad nutrition claims related to the specific nutritional properties of foods such as a specific vitamin or
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Tanbox Towcester Ltd
featured several carousel images, which included the claims “Boosts your Vitamin D”, &ldquo ;The beds can contribute towards getting the essential hit of vitamin D that you need to stay healthy
provided the body with vitamin D and could improve mood and energy levels were misleading; the ad your Vitamin D”, “The beds can contribute towards getting the essential hit of vitamin D those claims implied that the use of sunbeds could increase vitamin D levels, improve mood and
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JD Tanning UK Ltd
psoriasis or getting that much needed dose of vitamin D, Tan & Deliver bring salon grade sunbeds ;. The ad also featured an image of a sunbed and text that stated, “[…] Vitamin D Boost: Our sunbeds help increase vitamin D levels. Skin Conditions: Eases the symptoms of Eczema and Psoriasis with regular use […]”.
vitamin D in ads (a) and (b) and the claim, “Eases the symptoms of Eczema” in ad (b) were was well documented that vitamin D was produced within the body from exposure to UVA. They provided a link to summaries of articles written about sunbeds and vitamin D. They also provided a link to an
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EllaOla Brands Inc t/a EllaOlla
20 vitamins for my daughter with autism… none worked […] But this? She has no idea she moms who have children with autism love this vitamin…” accompanied by synchronized
marketed. The ad, presented as a mother’s testimonial, stated “I tried over 20 vitamins (Food supplements and other vitamins and minerals). 3. Upheld The CAP Code stated that marketing
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Healthbio Ltd
supplements and associated health or nutrition claims) and 15.7 (Food supplements and other vitamins
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Get Dopa Ltd
vitamins and minerals). A paid-for Facebook ad for a supplement brand make claims that a food
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Onecare Wellness Pte Ltd
vitamins and minerals). A paid-for Facebook ad for a supplement brand made claims that a food
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Indigo Sun Retail Ltd t/a Indigo Sun
vitamin D for your life, the sunshine vitamin. We all need vitamin D to stay healthy but the further north you live, the less sunshine you get and the less vitamin D your body produces. But did you know UV light from tanning beds also stimulates vitamin D production? But new research proves that moderate
claims, “did you know UV light from tanning beds also stimulates vitamin D production brings major health benefits” and “Vitamin D is for your life and in the UK, where the sun sunbed use and melanoma, a research paper on the effects of sunbeds on vitamin D levels and a
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BetterVits LLC
An Instagram post by the influencer Doctor Shireen for BetterVits’ Vitamin D supplement, seen an individualised approach is very important there is one supplement that I always recommend… Vitamin D . I take the BetterVits Vitamin D because it’s a premium high-quality supplement”. 
entries for Vitamin D on the GB NHC Register which related to the claims “supports immune that related to an authorised claim for Vitamin K. They acknowledged the claims for use in relation to Vitamin D, but provided a literature review, an abstract, a meta-analysis and

