Rulings (10)
  • BetterYou Ltd t/a Better You

    • Upheld
    • Magazine (paid ad)
    • 17 June 2026

    A magazine ad for a supplement company made misleading claims that their product delivered vitamin D “quickly” and enabled fast absorption of vitamin D into the body. 

  • HealthTracker Apps t/a Blood Pressure Monitor App

    • Upheld
    • App (paid ad)
    • 17 June 2026

    Two paid-for in-app ads for a health app made medical claims for a product that wasn’t registered as a medical device and misleadingly implied that their app could monitor blood pressure and heart rate.

  • Hume Health LLC t/a HumeHealth

    • Upheld
    • Social media (paid ad)
    • 17 June 2026

    Three paid-for YouTube ads and a paid-for Facebook ad for Hume Health made medical claims for products that weren’t registered as medical devices, discouraged essential treatment for conditions for which medical supervision should be sought and exaggerated the capabilities of their products.

  • MN2S Management Ltd t/a MN2S

    • Upheld
    • Website (own site)
    • 17 June 2026

    A website for a talent agency misleadingly stated that Seph Lawless was represented by the agency and was available to be booked through them.

  • Novabeyond Ltd t/a Blood Pressure-Monitor Tracker App

    • Upheld
    • Search (paid)
    • 17 June 2026

    An in-app ad and a paid-for Google ad for a health app made medical claims for a product that wasn’t registered as a medical device and made misleading claims that their product could monitor blood pressure.

  • Optimize Business Ltd t/a SoulTalk

    • Social media (paid ad)
    • 17 June 2026

    A paid-for TikTok ad for an AI-friends chat app was socially irresponsible and caused serious and widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.

  • P&L Studio t/a Blood Pressure

    • Upheld
    • App (paid ad)
    • 17 June 2026

    A paid-for in-app ad for a health app misleadingly implied that it could monitor blood pressure and heart rate.

  • Pure Cremation Funeral Planning Ltd t/a Pure Cremation

    • Upheld
    • Television
    • 17 June 2026

    A TV ad for Pure Cremation misleadingly implied that their standard funeral plan included an attended funeral service and failed to make clear where a plan was limited to a non-attended cremation.

  • StudySmarter GmbH

    • Upheld
    • Website (own site)
    • 17 June 2026

    Three job listings on a student resource website misleadingly implied they were genuine job vacancies and falsely implied that the advertiser was acting for purposes outside its business.

  • This is Enough Ltd

    • Upheld
    • Social media (own site)
    • 17 June 2026

    [Republished ruling] A website, LinkedIn post and GoFundMe page promoting DNA testing kits for victims of sexual assault made misleading claims about the incidence of rapes and the potential for evidence gathered using their self-testing kit to be admissible in court.

Informally resolved (6)
  • Bearworks Ltd t/a freespinsy

    • 17 June 2026
    • Number of complaints: 1

  • Element Brooklyn Ltd

    • 17 June 2026
    • Number of complaints: 1

  • Menwell Ltd t/a Voy Pharmacy

    • 17 June 2026
    • Number of complaints: 1

  • Rumtops Ltd

    • 17 June 2026
    • Number of complaints: 1

  • Savoy Timber Ltd

    • 17 June 2026
    • Number of complaints: 1

  • Uber Technologies Ltd t/a Uber Eats

    • 17 June 2026
    • Number of complaints: 1