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Imiracle (HK) Ltd t/a ELFBAR
A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.
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Merlin Attractions Operations Ltd t/a Alton Towers Resort
A website ad for Alton Towers Theme Park’s ‘Rainy Day Guarantee’ omitted material information about how it would be invoked.
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Play&Date Entertainment Zone
An in-app ad was irresponsible and likely to cause serious, widespread offence for trivialising and condoning sexual violence towards women, and was targeted irresponsibly.
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Procter & Gamble UK t/a Always
A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.
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Renault UK Ltd t/a Dacia, Renault
A paid-for Meta ad misleading claimed that a hybrid car drove “Up to 80% electric driving in the city”, which was unclear.
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BabyCenter LLC
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Brompton Bicycle Ltd
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Busy Bees Florist Ltd
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Co-operative Food & Wine Ltd
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E.ON UK plc
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Futa Co Ltd
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GTS Security Ltd
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Park Medical Clinic Ltd
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Pure Gym Ltd
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Putnam Health Co Ltd
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Reach-Data Ltd
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Rheal Superfoods Ltd
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Sixt Rent a Car Ltd
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The Economist Newspaper Ltd
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The Walt Disney Company Ltd
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Uber Eats UK Ltd
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Virgin Media Ltd