Rulings (12)
  • Burger King Ltd

    • Upheld
    • Poster
    • 21 November 2018

    A poster ad for Burger King’s Whopper Jr meal deal, seen on 24 July 2018, featured an image of the whopper burger, fries and a zero sugar Coca Cola with the tagline ‘A Whopper Jr. of a deal £2.99’. The poster was displayed on a bus stop close to a primary school.

  • Byblos Harbour Express Ltd t/a Reliance Property Management Specialists

    • Upheld
    • Internet (on own site)
    • 21 November 2018

    A website for Reliance Property Management Specialists, www.reliancepropertymanagement.co.uk, seen on 28 February 2018, stated in a large rotating banner on the home page “RELAX, WHILE YOUR RENTAL INCOME IS GUARANTEED! Receive your rent on time, every month, even if your tenant fails to pay”. At the bottom of the banne...

  • Camelot UK Lotteries Ltd t/a National Lottery

    • Upheld
    • Poster
    • 21 November 2018

    A poster ad for the National Lottery, seen on 17 May 2018, featured an image of a rainbow scratch card with the text “Scratch and See … Top prize £50,000 Lucky Fortune … 7 CHANCES TO WIN! £2”. The poster was placed outside the entrance of a school.

  • GAIN Credit LLC t/a Lending Stream

    • Upheld in part
    • Television
    • 21 November 2018

    A TV ad for short-term loans company LendingStream.co.uk, seen in February 2018. The voice-over in the ad stated, "Hello, need a short-term loan? Then look no further than Lendingstream.co.uk. We stream loans. A fast, simple, secure way to get money.” Text at the bottom of the screen stated, “Representative 1325% ...

  • Kellogg Marketing and Sales Company (UK) Ltd

    • Not Upheld
    • Television
    • 21 November 2018

    A TV ad for Coco Pops Granola, shown during the children’s programme ‘Mr Bean’ on 3 January 2018, began with a group of animated animals standing on each other’s shoulders trying to knock a coconut down from a tree. Coco the Monkey ran up to the hyena standing at the bottom, showed him a bowl of cereal and said “Coco P...

  • McDonald's Restaurants Ltd

    • Upheld in part
    • Poster
    • 21 November 2018

    Two poster ads for McDonald’s, seen on 24 July 2018:a. The first poster, for the Cadbury Flake McFlurry and Mini McFlurry, featured the text “SUN’S OUT Funs out” and an image of the chocolate and raspberry flavours of the products in different sizes. The poster was displayed close to the entrance of a primary school.b....

  • Perrigo Company plc t/a Perrigo

    • Not Upheld
    • Television
    • 21 November 2018

    A TV ad for XLS Medical, a weight loss aid, featured a testimonial from a woman called Jacqui who stated, "I've always struggled with my weight, but I've decided enough is enough, it's time to fight back". Jacqui, noticeably thinner, appeared again later in the ad and stated, "I've lost e...

  • Smartinvest Capital Ltd t/a Victoria Knight

    • Upheld
    • Internet (on own site)
    • 21 November 2018

    The website for Victoria Knight www.victoriaknight.co.uk, a property management service, seen on 28 February 2018, featured a web page with information for landlords titled “Why choose us?”. The page featured text stating “The Opportunity For Rent Guarantee. We are one of the few Letting Agents in the country who offer...

  • Subway Realty Ltd

    • Not Upheld
    • Poster
    • 21 November 2018

    A poster ad for Subway’s “Sub of the Day”, seen on 20 July 2018, featured images of different sandwich options for each day of the week, along with the tagline “New Sub of the Day”. The poster was displayed on the side of a telephone box close to a children’s centre and school.

  • UK Athletics Ltd

    • Not Upheld
    • Internet (on own site)
    • 21 November 2018

    A website for the Athletics World Cup www.athleticsworldcup.org, seen on 11 May 2018, included on a page headed “Event News” text which stated “Record 250,000 ticket requests received ahead of Athletics World Cup ticket ballot … With just three days remaining for those interested in attending to register ahead of a tic...

  • UK Direct Shop Ltd

    • Upheld
    • Press general
    • 21 November 2018

    A national press ad for UK Direct Shop, an online retailer, seen on 20 August 2018, promoted a magnetic link bracelet with pain relief magnets. Text on the page stated “AS USED BY CELEBRITIES!”

  • Women's Aid Federation of England

    • Not Upheld
    • Cinema
    • 21 November 2018

    A cinema ad for the women’s welfare and domestic abuse charity Women’s Aid, seen on 7 September 2018. The ad began with a man and a woman sat at a kitchen table. The woman asked, “Do you think you’re going to be working late again?” The man slowly turned his head then quickly lurched toward the woman, who coiled away. ...

Informally resolved (49)
  • Altro Ltd

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Amazon Europe Core Sarl

    • 21 November 2018
    • Number of complaints: 9

    Media: Television

  • Amazon Europe Core Sarl

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (search engine)

  • Argos Ltd

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Bathstore.com Ltd

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • British Telecommunications plc

    • 21 November 2018
    • Number of complaints: 1

    Media: Television

  • Carrick Sports Construction Ltd

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Chloe Loves To Shop

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (social networking)

  • Colgate-Palmolive (UK) Ltd

    • 21 November 2018
    • Number of complaints: 4

    Media: Television

  • Dixons Carphone Plc

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (search engine)

  • EPC Wheelchairs

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Edinburgh Health Ltd

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • F&W Media International Ltd t/a SewandSo

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Flipper Ltd

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Game Retail Ltd

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Harwood Claims Management Ltd t/a Hidenda

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (display)

  • Harwood Claims Management Ltd t/a Hidenda

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Holiday Extras Ltd

    • 21 November 2018
    • Number of complaints: 1

    Media: E-mail, Internet (sales promotion)

  • Homestyle (WTC) Ltd

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Honda Motor Europe Ltd

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (on own site)

Mail order cases (1)
  • Kingsbury Scientific Ltd

    • 21 November 2018
    • Number of complaints: 1

    Media: Internet (social networking)