Rulings (6)
  • BMW (UK) Ltd

    • Upheld
    • National press
    • 26 April 2017

    A national press ad for the BMW 760Li xDrive, seen in the Telegraph Magazine on 14 January, featured the headline claim "LUXURY JUST LOST ITS MANNERS." Further text stated "Introducing the BMW M760Li xDrive. M Performance TwinPower [sic] Turbo technology. 6.6 litre V12. 610 hp. 0-62mph in 3.7 seconds....

  • Golden Charter Ltd

    • Upheld in part
    • Television, Internet (search engine)
    • 26 April 2017

    A TV ad and paid-for Google ad for Golden Charter, a funeral plan provider, seen in September 2016:

    a. The TV ad included the voice-over claim, “Call now for an information pack … to find out why more people choose us for funeral plans over the Co-Op.”

    b. The paid-for Google ad...

  • MENGLONG CHEN

    • Upheld
    • Internet (classified)
    • 26 April 2017

    A listing by Menglong Chen, a lighting retailer, on www.ebay.co.uk, seen on 10 January 2017, showed various LED outdoor wall lamps alongside a Union Jack flag. Text at the top of the page stated "High Power, Daylight White Floodlight, UK Stock". Text further down alongside the headings "Postage",...

  • Mountain Warehouse Ltd

    • Not Upheld
    • Internet (on own site)
    • 26 April 2017

    A website for a specialist outdoor retailer, www.mountainwarehouse.com, seen in January 2017, advertised a “Henry Mens [sic] Down Padded Jacket” and stated “Laboratory tested to - 30C. Heat & physical activity, exposure time & perspiration will affect performance and comfort”.

  • On The Beach Ltd

    • Upheld
    • Internet (on own site)
    • 26 April 2017

    A website for an online travel agent On The Beach, www.onthebeach.co.uk, seen on 16 December 2016, promoted an apartment called Laguna Park 2. The page was headed “Laguna Park 2” and beside the text, three gold stars were shown. At the bottom of the page text stated “Official rating 2 star”.<...

  • Victoria Plum Ltd

    • Upheld
    • Internet (sales promotion)
    • 26 April 2017

    A website for bathroom suppliers Victoria Plum, wwv.victoriaplum.com, seen on 19 December 2016, included the text "Up to 60 per cent off - Great Savings on Big Brand Names". A number of brands were quoted in the ad which included Laura Ashley, The Bath Co, Mira Showers, Jacuzzi, Mode Bathrooms and Triton.<...

Informally resolved (20)
    After consideration of complaints we received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation.
  • 21st Century Motors

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Holidays, travel and motoring

  • Abellio Scotrail Ltd

    • 26 April 2017
    • Number of complaints: 1

    Media: National press
    Topic: Holidays, travel and motoring

  • Amazon Europe Core Sarl

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • Assured Fertility Ltd

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions

  • BSH Home Appliances Ltd

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (on own site), National press, Transport
    Topic: Appliances, electronics and machinery

  • Bluewhalespa Ltd

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Home and garden

  • British Gas Trading Ltd

    • 26 April 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Utilities, energy and environment

  • DCMD Ltd t/a vehiclesavers.com

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Holidays, travel and motoring

  • Ebuyer (UK) Ltd

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • Egham Town Football Club Ltd t/a Beautiful Bathrooms

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden