Rulings

21 Three Clothing Company Ltd t/a Prettylittlething.com

• Upheld in part
• Poster, Television
• 20 September 2017

Two TV ads and a poster for clothing retailer Prettylittlething.com:

a. The first TV ad, seen during Dinner Date on ITVBe on 12 April 2017, featured two young female models modelling various outfits to a soundtrack in the middle of a flat desert plain.

b. The second TV ad, seen during Cake Wars on ITVBe ...

AB InBev UK Ltd t/a Bud Light Beer

• Upheld
• Internet (on own site), Internet (social networking)
• 20 September 2017

A TV ad and tweet for Bud Light Beer:

a. A TV ad seen on 13 May 2017 featured three animated frogs togethereach repeating the words “Bud” “Light” and “Beer.” The shot then panned up to show a bar with an illuminated sign “Bud Light,” followed by on-screen text which read “NOW IN THE UK”.

b. A paid-for t...

Aviva Insurance UK Ltd

• Upheld
• Television
• 20 September 2017

Three TV ads for Aviva’s motor insurance seen in January 2017:

a. The 60-second ad featured on-screen text that stated, “WARNING Conducted under a controlled environment. Do not attempt to recreate” and “THE AVIVA EXTREME DRIVING EXPERIMENT”. Following this were scenes showing ex-Formula One driver David Coult...

Colgate-Palmolive (UK) Ltd

• Not Upheld
• Internet (on own site), Television
• 20 September 2017

A TV ad and a web page, seen in March and June 2017, promoted a toothpaste and toothbrush.

a. The TV ad featured several women wearing all white clothing along with shots of the products. A voice-over stated, “Have you got it? Colgate Expert White, the only toothpaste with a professional whitening ingredient. ...

DYLN Lifestyle LLC t/a DYLN

• Upheld
• Internet (social networking)
• 20 September 2017

A paid-for Facebook ad for DYLN Lifestyle, seen in June 2017, promoted their water bottle product and included text which stated, “Everyone knows that drinking alkalized water is important -- this is the first water bottle to TRANSFORM your water into Alkaline Antioxidant Water, in only minutes and with zero waste! ...

Hillside (UK Sports) LP t/a bet365

• Not Upheld
• Television
• 20 September 2017

A TV ad for bet365, seen in June 2017, showed shots of a skier on a remote mountain, at a rooftop bar, a beach bar and spectators at a stadium all using bet365 accompanied by a voice-over from Ray Winstone which stated, “Not a single moment goes by when I cannot immerse myself entirely in sport. I can shout and scre...

Isiris Racing Services

• Upheld
• Press general
• 20 September 2017

A press ad, published in the Racing Post, for a betting tipster service, seen on 27 May 2017, included text which stated “Make a 4-figure profit or continue with us FREE until you do. We have had 30 bets in the past 2 months (April/May)* and only 3 outright losers for a 90% strike rate and very large profits too of ...

Jaguar Land Rover Ltd

• Not Upheld
• Television
• 20 September 2017

A TV ad for the Jaguar F-Type car, seen in early June 2017, showed the car being driven on an otherwise empty road through a rugged, mountainous and misty landscape. The ad included close-up shots and wider shots of the car being driven through the landscape, accompanied by audio of the car’s engine noise. A slow mo...

John Mills Ltd t/a JML Direct

• Upheld in part
• Television
• 20 September 2017

A TV ad for JML Direct, a home products retailer, seen on 4 May 2017, promoted their copper stone frying pan. A voice-over said, “JML’s ultimate frying pan. The tough, scratch resistant, super non-stick frying pan with a solid stainless steel base that will transform the way you cook … virtually nothing sticks … enj...

LG Electronics U.K. Ltd

• Not Upheld
• Television
• 20 September 2017

A TV ad for the LG Signature Oled wallpaper TV, seen on 16 May 2017, began with an aerial view of the TV against a plain white background. The camera angle changed and five screens were shown side-on, before one dropped down and was shown head-on. The screen flexed slightly to demonstrate its narrow width before lyi...