Rulings (10)
  • 32 Squared Media Ltd

    • Upheld
    • Internet (display)
    • 12 December 2018

    An ad for Able Plan in a content discovery network, which appeared at the bottom of a news article on a local news website seen on 22 August 2018. The ad featured an image of pallbearers carrying a coffin and text beneath that stated “Caernarfon: 1000s of Over 60s taking advantage of a new funeral policy.”

  • Bacardi-Martini Ltd

    • Not Upheld
    • Television
    • 12 December 2018

    A TV ad for Bacardi, seen on 7 October 2018, began with a person, shown from the knees down, leaping off a sofa, picking up a bottle of Bacardi and dancing out of the door. That was followed by a succession of scenes of different people dancing through a barbershop, in a laundrette and on a beach before meeting outside...

  • Camelot UK Lotteries Ltd

    • Not Upheld
    • Television
    • 12 December 2018

    Three TV ads for the National Lottery, seen in September 2018, told the story of a family who had won a large prize on the lottery and had bought a new house.a. The main ad, which lasted 120 seconds, began with a fisherman waking up very early in the morning to go to work while the rest of his family were asleep. His p...

  • Channel Jumper Ltd

    • Upheld
    • Internet (on own site)
    • 12 December 2018

    A website for Channel Jumper Ltd, www.channeljumper.com, seen in April 2018, featured a webpage titled “Our Knitwear”. Large text towards the top of the page stated “Channel Jumper in Alderney brings you the finest quality traditional sweaters from the Channel Islands.” On a separate page, titled “Channel Jumper”, text...

  • Cloudstix.com Ltd

    • Not Upheld
    • Internet (on own site)
    • 12 December 2018

    A paid-for ad for the e-cigarette and e-liquid manufacturer Cloudstix.com, seen on 11 January 2018 on e-cigarette directory and forum Planet of the Vapes, www.planetofthevapes.co.uk, on a web page titled “Discount Codes”. The ad contained text stating “Cloudstix.com Luxury E-cigarette products at low ...

  • HP Bulmer Ltd

    • Not Upheld
    • Television
    • 12 December 2018

    A TV ad for Strongbow cider, seen on 29 September 2018, showed a group of friends attending a festival over several days. One scene showed a member of the group kicking a football acrobatically. The scene was immediately repeated and framed as if it were being recorded on a phone before the football player drank from a...

  • Ozsale Pty Ltd t/a MYSALE

    • Upheld
    • Internet (on own site)
    • 12 December 2018

    A website, www.mysale.co.uk, for the online shopping club MYSALE seen on 8 August 2018, featured a banner with the claim "Free Shipping with ourpay select". The banner linked to a page that stated "Ourpay Select - Buy Now Pay Later combined with Free Delivery". Further down the page, under the title...

  • Safe Personal Alarm

    • Upheld
    • Internet (on own site)
    • 12 December 2018

    A website for personal alarms, www.safepersonalalarm.com, seen on 10 August 2018, featured an advertorial written in the style of a news story. This was headed "Tragic Girl's Life Could Have Been Saved Using Simple Device" and underneath a photo of a man and girl. Text stated "London, UK". The adver...

  • SpaSeekers Ltd

    • Upheld
    • Internet (on own site)
    • 12 December 2018

    A website for SpaSeekers, www.spaseekers.com, through which consumers could book appointments and packages at a range of spas, seen 14 August 2018, included the claim “Instant online booking”.

  • Your Choice Personal Statements Ltd t/a Oxbridge Personal Statements

    • Upheld
    • Internet (on own site)
    • 12 December 2018

    A website for a personal statement writing service, Oxbridge Personal Statements, www.oxbridgepersonalstatements.com, seen in July 2018, included text on the home page which stated “We write and edit custom personal statements for students applying to all universities, including Oxford and Cambridge, as well as for pro...

Informally resolved (54)
  • 123-Reg Ltd

    • 12 December 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • A Little Bit Special t/a alittlebitspecial.co.uk

    • 12 December 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • AK Chong t/a Precious Life Water

    • 12 December 2018
    • Number of complaints: 1

    Media: Leaflet

  • Allay Claims Ltd t/a thefinancialguru.co.uk

    • 12 December 2018
    • Number of complaints: 1

    Media: Internet (display)

  • Amazon Europe Core Sarl

    • 12 December 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Amazon Europe Core Sarl

    • 12 December 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • American Golf (UK) Ltd t/a American Golf

    • 12 December 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)

  • Barbara Louvrou t/a thewellworks.co.uk

    • 12 December 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Betway Ltd

    • 12 December 2018
    • Number of complaints: 1

    Media: Internet (social networking)

  • Beverage Services Ltd

    • 12 December 2018
    • Number of complaints: 1

    Media: Poster

  • BioWink GmbH t/a Clue

    • 12 December 2018
    • Number of complaints: 1

    Media: Internet (social networking)

  • Boots UK Ltd

    • 12 December 2018
    • Number of complaints: 1

    Media: Poster

  • Cafepod Ltd

    • 12 December 2018
    • Number of complaints: 1

    Media: Packaging

  • Church & Newman

    • 12 December 2018
    • Number of complaints: 1

    Media: Poster

  • CodeClan Ltd

    • 12 December 2018
    • Number of complaints: 1

    Media: Internet (social networking)

  • Countrywide Estate Agents t/a Taylors Estate Agents

    • 12 December 2018
    • Number of complaints: 1

    Media: Internet (OM 3rd party)

  • ER Travel Services Ltd

    • 12 December 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Ebuyer (UK) Ltd

    • 12 December 2018
    • Number of complaints: 1

    Media: E-mail

  • Ernest Jones Ltd

    • 12 December 2018
    • Number of complaints: 1

    Media: E-mail

  • Expedia.com Ltd

    • 12 December 2018
    • Number of complaints: 1

    Media: E-mail