Rulings (13)
  • 123-Reg Limited

    • Upheld
    • Internet (search engine)
    • 19 July 2017

    A Google sponsored search result for a web-hosting company featured text that stated, “123-reg Web Domain Names - Get Your .co.uk For Only 0.99p … Choose the UK Domain Name Experts - .CO.UK Domain 99p - .UK Domain 99p … Web Hosting Only £2.49/m …”.

  • BMW (UK) Ltd

    • Not Upheld
    • Television
    • 19 July 2017

    A TV ad for the BMW 5 Series, seen on 8 March 2017, showed a man driving through countryside and then through a city. At one point while he was driving, he swiped his hand across a built-in screen alongside the car's dashboard. The voice-over stated "Introducing the new BMW 5 Series. Ambition raised".

  • Cocoalocks.com

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 19 July 2017

    A paid for Facebook ad and a website for Cocoalocks.com seen in April 2017:

    a. The Facebook ad showed an image of a woman holding the cocoa locks product and an image of her long hair and included text which stated "I Grew My Hair 7 Inches in 3 Months, Here's How I Did it ...".

    b. The website w...

  • Colgate-Palmolive (UK) Ltd

    • Not Upheld
    • Television
    • 19 July 2017

    A TV ad for Colgate Total Proof toothpaste, viewed on 21 April 2017, featured a voice-over that stated, “You brush your teeth every day. But wouldn’t you feel better if you could see and feel it cleaning? Colgate Total Proof. It turns into a blue foam as you brush, fights bacteria and reduces plaque. So you feel rea...

  • Houser Ltd t/a Houser.co.uk

    • Upheld
    • Internet (on own site)
    • 19 July 2017

    A website for property listing page Houser Ltd, www.houser.co.uk, seen in March 2017, for a 4-bedroom detached house in Station Mews, Wragby , Market Rasen, Lincolnshire.

  • John Hudson Trailers Ltd t/a Longstone Tyres

    • Upheld
    • Magazine
    • 19 July 2017

    Two magazine ads for Longstone Classic Tyres:

    a. The first ad appeared in The Automobile, dated March 2017, and included a photograph of a woman lying on her back, with a partial view of a vehicle tyre. One leg was bent at the knee with the other leg crossed over it and the woman had tools in her hand and appe...

  • Jupiter Blue Ltd

    • Upheld
    • Internet (on own site)
    • 19 July 2017

    The Jupiter Blue website www.jupiterblue.co.uk, seen in February 2017, included a product page for a loft hatch that stated they were available "From £49.50". Below the price, three boxes allowed consumers to choose a size, lock option and quantity.

  • Laura Ashley Ltd

    • Upheld
    • Internet (sales promotion)
    • 19 July 2017

    A website and a Facebook post for Laura Ashley:

    a. The home page of the website www.lauraashley.com, seen in December 2016, advertised an “Up to 50% off Sale”. The terms and conditions page of the website stated that the sale ended on 2 January 2017.

    b. The post on Laura Ashley’s Facebook page, posted on...

  • Sixt Rent a Car Ltd

    • Not Upheld
    • Internet (social networking), Television
    • 19 July 2017

    Two TV ads for Sixt Rent a Car Ltd and a video in a pinned tweet on their Twitter page seen in March 2017:

    a. One TV ad showed a woman telephoning her father from a hospital room to tell him she had had triplets. Her father took the call from the driving seat of a stationary car. His right hand was out of sigh...

  • Sky UK Ltd t/a Sky

    • Upheld
    • National press, Television
    • 19 July 2017

    A TV ad and a national press ad for Sky broadband, seen in July 2016:

    a. The TV ad began with an animated dog playing an online music video and asking her friends to dance with her as the music played in the background. One agreed to dance with her, but at that moment the music skipped and then stopped, and th...

Informally resolved (61)
    After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:
  • 15 Day Negative

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking)
    Topic: Health conditions

  • 247 Home Assist Ltd t/a 247 Home Rescue

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Abellio East Anglia Ltd

    • 19 July 2017
    • Number of complaints: 2

    Media: Poster
    Topic: Holidays, travel and motoring

  • Aldi Stores Ltd

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Arden Hotel Ltd

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Baa Bar Ltd

    • 19 July 2017
    • Number of complaints: 1

    Media: Leaflet
    Topic: Promotions and competitions, Alcohol

  • Barker & Stonehouse Ltd

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Home and garden

  • Beauty Concepts International Ltd

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (OM 3rd party)
    Topic: Beauty products, grooming and hygiene

  • Boots UK Ltd

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (on own site), Magazine
    Topic: Beauty products, grooming and hygiene

  • British Airways plc

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring