Rulings (17)
  • 32Red Ltd

    • Not Upheld
    • Television
    • 17 October 2018

    A TV ad for the online casino 32Red.com featured a voice-over which began “Enjoy ‘Ant and Dec’s Saturday Night Takeaway’ online slot game. Exclusively at 32red.com” and was followed by Ant McPartlin’s voice stating, “Welcome to ‘Ant and Dec’s Saturday Night Takeaway’”. The voice-over continued, “Featuring ‘Ant versus D...

  • Berkeley Weston Ltd t/a DIY Probate Pack

    • Upheld
    • Internet (on own site)
    • 17 October 2018

    A website for DIY Probate Pack, www.diyprobateforms.co.uk, seen in late May 2018, stated “LIMITED OFFER - SAVE £68 TODAY… normally sells for £97 through ’offline’ retailers. As part of an online marketing test I am conducting, I am making the DIY Probate Pack available to you directly, cutting out the ‘middle man’… Don...

  • Collect My Debt Ltd

    • Not Upheld
    • Internet (on own site)
    • 17 October 2018

    A website for Collect My Debt, https://collectmydebt.co.uk, seen on 28 July 2018, featured a page titled “Traveller and Squatter Evictions” with an image of caravans. Text on the page stated, “We can remove unwanted trespassers efficiently and effectively in most cases without any necessary solicitor instructions or co...

  • Dermalogica (UK) Ltd

    • Upheld
    • Internet (on own site)
    • 17 October 2018

    A web page on the Dermalogica website www.dermalogica.co.uk, promoting the MediBac clearing product range, seen on 24 November 2017, stated “medibac clearing Clearer skin starts now: bring the four contributing factors of acne under control. The MediBac Clearing® system works to treat, clear and prevent adult acne whil...

  • Feelunique International Ltd t/a FeelUnique

    • Upheld
    • Internet (on own site)
    • 17 October 2018

    Two ads for Feelunique, an online beauty products retailer, seen in November 2017:a. A paid-for Google ad stated "Acne Treatments".b. A web page on www.feelunique.com stated, "Women's Skincare For Acne & Problem Skin". Further text stated "When it comes to problem skin treatments, we’ve as...

  • Hutchison 3G UK Ltd t/a Three

    • Upheld
    • Internet (on own site)
    • 17 October 2018

    A website, www.three.co.uk, for a mobile phone network provider, featured text which stated "Go Roam. Go Roam the world in 71 destinations at no extra cost". Further text stated "On holiday we reckon you should be able to top up your tan and your Instagram. That's why we're helping you to Go Roam around ...

  • Johnson & Johnson Ltd

    • Upheld
    • Internet (on own site)
    • 17 October 2018

    Three ads for Clean and Clear skin products, seen on www.cleanandclear.co.uk in January 2018:a. A product listing for Deep Action Cream Wash featured text stating, "Deep clean your skin to help prevent breakouts. This creamy wash containing menthol cleans deep into your pores to help prevent spots and leave you fe...

  • Laura Ashley Ltd

    • Upheld in part
    • E-mail
    • 17 October 2018

    Four emails, received in January and February 2018:a. The first email, received on 3 January 2018, stated "Extra 10% Off ALL Home Sale". Further text stated "SALE CONTINUES - UP TO 50% OFF* HOME + EXTRA 10% OFF*" and "UP TO 70% OFF* FASHION + FURTHER REDUCTIONS". The asterisks did not link...

  • LeoVegas Gaming plc

    • Not Upheld
    • Television
    • 17 October 2018

    A TV ad for www.21.co.uk, an online gambling site, seen on 25 June 2018, featured a man in a tuxedo sitting at a blackjack table. The ad played a heartbeat sound whilst the voice-over stated, “His heart is pounding. His body is still. He shuffles his chips as he thinks. Heart versus head. Emotion versus reason. He make...

  • MYA Cosmetic Surgery Ltd

    • Upheld
    • Television, VOD
    • 17 October 2018

    A TV ad and a video-on-demand (VOD) ad for breast enlargement surgery at MYA Cosmetic Surgery: a. The TV ad, seen in May, June and July 2018, featured a voice-over which stated, "If you've been considering breast enlargements for a while, then visit mya.co.uk to book your free consultation". The ad sho...

  • Nicoventures Trading Ltd t/a Vype

    • Upheld in part
    • Internet (on own site)
    • 17 October 2018

    The website for Vype e-cigarettes www.govype.com, was seen on 2 January 2018.Throughout the website were claims relating to various e-cig products: “delivering rich vapour at the click of a button”; “The eLiquid inside our flavour Caps is made in the UK with quality ingredients, to give you a smooth, satisfying vape”; ...

  • Oxon Transport Services Ltd t/a Royal Cars

    • Not Upheld
    • Radio
    • 17 October 2018

    A radio ad for the taxi company Royal Cars, heard on radio station Jack FM Oxfordshire, on 1 December 2017. A child’s voice said, “I went to a party, mum, I went to a party, and remembered what you said, you told me not to drink, mum, so I had lemonade instead. I got into my car sure to get home in one piece I never kn...

  • Puressentiel UK Ltd

    • Upheld
    • Transport
    • 17 October 2018

    A poster for Puressentiel, an aromatherapy and essential oils retailer, seen on 25 March 2018, on London Underground, featured an image of “REST & RELAX AIR SPRAY”. Text stated “Puressentiel REST &RELAX DREAMING OF GETTING A GOOD NIGHT’S SLEEP1? … 2 IMPROVES THE QUALITY AND DURATION OF SLEEP1”. Small text which...

  • RB UK Commercial Ltd

    • Upheld
    • Internet (on own site)
    • 17 October 2018

    A website, www.clearasil.co.uk, seen on 15 November 2017 featured text that stated "Clearasil Rapid Action Treatment Cream When fighting breakouts, faster is better. Clearasil Rapid Action Treatment Cream is clinically proven to visibly reduce spot size and redness in as fast as 4 hours …".

  • Smart Pension Ltd

    • Upheld in part
    • Direct mail
    • 17 October 2018

    A letter for Smart Pension Ltd, received on 28 November 2017, was headed “GET COMPLIANT IN MINUTES”. The letter was headed “Failing to set up your workplace pension now could soon blow a serious hole in company finances”. The body of the letter included two paragraphs of information about workplace pensions. Below that...

  • Spotify Ltd

    • Upheld in part
    • Internet (video)
    • 17 October 2018

    A pre-roll ad seen on YouTube in June 2018 for Spotify featured a number of scenes in quick succession and tense sound effects that imitated the style of a horror film. The ad opened with a shot of three characters having breakfast. One character said, “Can you play the wakeup playlist?” and they played a particular so...

  • Trendsignal Ltd

    • Upheld
    • E-mail
    • 17 October 2018

    An email for Trendsignal, a financial markets trading education provider, dated 15 May 2018 included large text at the top of the email which stated “£3,198 profit in the first 2 weeks - Learn how to make consistent profits from trading”. Beneath, text stated “With the right strategy, you can make a huge income from tr...

Informally resolved (47)
  • Amazon Europe Core Sarl t/a Amazon

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Amy Childs

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (social networking)

  • Argos Ltd

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • BrewDog Brewing Company LLC

    • 17 October 2018
    • Number of complaints: 1

    Media: Poster

  • Center Parcs (Operating Company) Ltd

    • 17 October 2018
    • Number of complaints: 1

    Media: E-mail

  • Colibri SAS t/a manomano.co.uk

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • D&A Cosmetics Ltd t/a Plump It!

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • DDG Windows Ltd

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • DFDS Seaways Ltd

    • 17 October 2018
    • Number of complaints: 1

    Media: E-mail

  • Dedsert (Ireland) Ltd t/a BetBright

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (social networking)

  • EE Ltd

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (social networking)

  • Executive Serviced Apartments Ltd

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Fanfinders Ltd

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Feet First Partnership

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Ford Motor Company Ltd

    • 17 October 2018
    • Number of complaints: 2

    Media: Television

  • Game Retail Ltd

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Geoplus

    • 17 October 2018
    • Number of complaints: 1

    Media: E-mail

  • Go Outdoors Ltd t/a Go Outdoors

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Graham Heath Construction Ltd

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (on own site)

  • Halfords Ltd

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (on own site)

Mail order cases (2)
  • Heineken UK Ltd

    • 17 October 2018
    • Number of complaints: 1

    Media: Packaging

  • NailedItByChelsey

    • 17 October 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)