Rulings (5)
  • Imiracle (HK) Ltd t/a ELFBAR

    • Upheld
    • Poster, Digital outdoor
    • 29 November 2023

    A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.

  • Merlin Attractions Operations Ltd t/a Alton Towers Resort

    • Upheld
    • Internet (website content)
    • 29 November 2023

    A website ad for Alton Towers Theme Park’s ‘Rainy Day Guarantee’ omitted material information about how it would be invoked.

  • Play&Date Entertainment Zone

    • Upheld
    • App (paid ad)
    • 29 November 2023

    An in-app ad was irresponsible and likely to cause serious, widespread offence for trivialising and condoning sexual violence towards women, and was targeted irresponsibly.

  • Procter & Gamble UK t/a Always

    • Upheld
    • Television
    • 29 November 2023

    A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.

  • Renault UK Ltd t/a Dacia, Renault

    • Upheld
    • Social media (paid ad)
    • 29 November 2023

    A paid-for Meta ad misleading claimed that a hybrid car drove “Up to 80% electric driving in the city”, which was unclear.

Informally resolved (17)
  • BabyCenter LLC

    • 29 November 2023
    • Number of complaints: 1

  • Brompton Bicycle Ltd

    • 29 November 2023
    • Number of complaints: 1

  • Busy Bees Florist Ltd

    • 29 November 2023
    • Number of complaints: 1

  • Co-operative Food & Wine Ltd

    • 29 November 2023
    • Number of complaints: 1

  • E.ON UK plc

    • 29 November 2023
    • Number of complaints: 1

  • Futa Co Ltd

    • 29 November 2023
    • Number of complaints: 1

  • GTS Security Ltd

    • 29 November 2023
    • Number of complaints: 1

  • Park Medical Clinic Ltd

    • 29 November 2023
    • Number of complaints: 1

  • Pure Gym Ltd

    • 29 November 2023
    • Number of complaints: 1

  • Putnam Health Co Ltd

    • 29 November 2023
    • Number of complaints: 1

  • Reach-Data Ltd

    • 29 November 2023
    • Number of complaints: 1

  • Rheal Superfoods Ltd

    • 29 November 2023
    • Number of complaints: 1

  • Sixt Rent a Car Ltd

    • 29 November 2023
    • Number of complaints: 1

  • The Economist Newspaper Ltd

    • 29 November 2023
    • Number of complaints: 1

  • The Walt Disney Company Ltd

    • 29 November 2023
    • Number of complaints: 1

  • Uber Eats UK Ltd

    • 29 November 2023
    • Number of complaints: 1

  • Virgin Media Ltd

    • 29 November 2023
    • Number of complaints: 1