Rulings (7)
  • HDR Global Trading Ltd

    • Upheld
    • National press
    • 14 August 2019

    A newspaper ad for the cryptocurrency trading platform BitMEX, seen on 3 January 2019. The ad showed a graph spread across two pages. The horizontal axis was divided and labelled into six month units showing dates between January 2009 and January 2019. The vertical axis was labelled “Bitcoin Price In US Dollars&r...

  • Hairburst Ltd

    • Upheld
    • Internet (on own site)
    • 14 August 2019

    A website, www.hairburst.com, seen on 2 November 2018, featured various hair products and food supplements. Claims for the product, 'Volume & Growth Elixir', stated "... Reduce hair loss ... improving the quality and strength of each strand ... will leave hair longer, healthier ..." Claims f...

  • Lidl Northern Ireland GmbH

    • Upheld
    • Regional press
    • 14 August 2019

    A regional press ad for Lidl, seen in the Belfast Telegraph between 15 and 19 January 2019, had a headline which stated "HEALTHY SAVINGS!" followed by text which stated "SAVE £46* VERSUS THE SAME SHOP IN TESCO".  The ad showed two supermarket trolleys filled with different products. ...

  • McDonald's Restaurants Ltd

    • Not Upheld
    • Radio
    • 14 August 2019

    A radio ad for McDonald's, broadcast on Virgin Radio on 8 March 2019, featured a conversation between two men about their respective lunches. One reported that he had a "packed lunch ... with a cheeky little choccy bar". The other remarked "That looks tiny, have they made them smaller?” to whic...

  • Mondelez UK Ltd

    • Upheld
    • Television, VOD
    • 14 August 2019

    A TV ad and video on demand (VOD) ad for the soft cheese, Philadelphia: a. The TV ad, seen on 14 June 2019, featured a woman passing a baby to a man who then held the baby in his arms. Another man appeared carrying a baby in a car seat. The first man said “New dad, too?” and the second man nodded. The sc...

  • NestlĂ© UK Ltd

    • Not Upheld
    • Television
    • 14 August 2019

    A TV ad for Buxton bottled water, seen on 15 June 2019, featured a female ballet dancer, a male drummer and a male rower. The dancer was shown as a child and then as an adult practicing in a studio. The drummer was seen playing in a school gym and then on stage. The rower was shown training on a stationary bike and row...

  • Volkswagen Group UK Ltd

    • Upheld
    • 14 August 2019

    A TV ad for the Volkswagen eGolf, seen on 14 June 2019, opened with a shot of a woman and a man in a tent. The woman was asleep and the man switched off the light and closed the tent, which was shown to be fixed to a sheer cliff face. The following scene depicted two male astronauts floating in a space ship. Text state...

Informally resolved (37)
  • ALLIED VEHICLES LIMITED

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (search engine)

  • Abbey Blinds - unconfirmed

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • Argos Ltd A19-1024479

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • BKUK Group Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Poster

  • Blacks Outdoor Retail Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • Celly's

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • Colin Glen Leisure Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)

  • EASYLIFE GROUP LIMITED A19-1020039

    • 14 August 2019
    • Number of complaints: 1

    Media: Direct mail

  • EMP Mail order UK Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (display)
    Topic: Pricing and charges

  • Embargo Glasgow

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • Future Publishing Ltd

    • 14 August 2019
    • Number of complaints: 2

    Media: Internet (OM 3rd party)

  • HP Inc UK Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • Health Lottery ELM Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)

  • HelloSelf Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • Hiscox Insurance Company Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • Katerina Themis

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (social networking)

  • Kay Rooke

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • Ladbrokes Betting & Gaming Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: E-mail

  • Marks and Spencer plc

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site)

  • Opodo Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Newspaper