Harm/Irresponsibility

Latest rulings

Marks and Spencer plc
- Upheld in part
- Email, App (own claim), Website (own site)
- 23 July 2025
A page within the Marks and Spencer app was socially irresponsible by portraying a model as unhealthily thin. A website, email and second app page were also investigated but did not break the rules.
Asos.com Ltd
- Not upheld
- App (own claim)
- 16 July 2025
An in-app ad for a clothing company, was not irresponsible and did not promote an unhealthy body image.
Mecca Bingo Ltd
- Not upheld
- Social media (own site)
- 16 July 2025
A Facebook post featuring emojis for a game to guess film names, wasn't likely to be of strong appeal to under-18s.
Play’n GO Malta Ltd
- Upheld
- Internet (display)
- 16 July 2025
Three banner ads promoting casino gaming content were likely to have strong appeal to under-18s and were therefore irresponsible.

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