Harm/Irresponsibility

Latest rulings

Skill on Net Ltd t/a Gecko Play
- Upheld
- Social media (paid ad)
- 08 April 2026
A paid-for Instagram ad for a gambling website portrayed, condoned and encouraged gambling behaviour that was socially irresponsible and could lead to financial, social or emotional harm.
Sazerac UK Ltd t/a Hi-Spirits
- Upheld
- Poster
- 01 April 2026
A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.
Eastern Savings and Loans Credit Union
- Upheld
- Social media (paid ad)
- 18 March 2026
A paid-for Facebook ad for a credit union irresponsibly encouraged the purchase of non-essential items through the use of credit, particularly in relation to funding Black Friday and Christmas purchases.
Humantra UK Operations Ltd t/a Humantra
- Upheld
- Social media (paid ad)
- 18 March 2026
A paid-for Facebook ad for electrolyte sachets broke rules prohibit claims that state or imply a food can prevent, treat or cure human disease.

View all rulings