Latest news
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Bag a Bargain, Not a Breach: Black Friday and the CAP Code
- CAP News
- 08 October 2026
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Protecting vulnerable audiences
- CAP News
- 08 October 2026
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ASA warns parents over potentially unsafe baby sleep ads
- ASA News
- 01 October 2026
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Remember, remember the Ad Codes in November: for spooky and bonfire night themed ads
- CAP News
- 24 September 2026
Latest rulings
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Huel Ltd
- Upheld
- Social media (own site), App (paid ad)
- 30 September 2026
An Instagram video and pre-roll ad on YouTube for Huel was irresponsible by encouraging the exclusive consumption of Huel in place of conventional food. The ads also made unathorised specific health claims.
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ESTHETURK Danismanlik A.S. t/a You Clinic
- Search (paid), Social media (paid ad)
- 23 September 2026
A paid-for Meta ad and a paid-for Google ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism or stop the progression of autism.
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International Medical Center LLC t/a Swiss Medica
- Upheld
- Social media (paid ad)
- 23 September 2026
A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism.
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Linden Clinics t/a Linden Stem Cell
- Upheld
- Social media (paid ad)
- 23 September 2026
A paid-for Facebook ad for a stem cell therapy clinic made misleading claims that stem cell therapy was effective in improving the traits associated with autism in children.

