Harm/Irresponsibility

Latest rulings

Haikou Chengfa Technology Co Ltd t/a Aurai Ai
- Upheld
- Social media (paid ad)
- 11 February 2026
A paid-for YouTube ad for an AI role play app was socially irresponsible and likely to cause serious and widespread offence, including by featuring expletives and content that condoned sexually violent behaviour.
The Walt Disney Company Ltd t/a Twentieth Century Studios
- Upheld
- Poster (digital video)
- 11 February 2026
An outdoor digital video poster for the film Predator Badlands was likely to cause fear and distress for young children and was displayed in a place where it could be seen by people of all ages.
persons unknown t/a Animals Solitaire: Protect
- Upheld
- In-game (apps)
- 04 February 2026
An in-game ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.
CB Payments Ltd t/a Coinbase
- Upheld
- Poster, Video on demand
- 28 January 2026
A video on demand ad and three posters for Coinbase, a cryptocurrency trading platform, irresponsibly trivialised the risks of cryptocurrency investment and implied it was a solution to financial concerns associated with the cost of living.

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