Harm/Irresponsibility

Latest rulings

Dribble Media Ltd t/a Midnite
- Upheld
- Television, VOD, Radio
- 12 August 2026
Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was an escape from personal problems.
EverAI Ltd t/a AI Realities
- Upheld
- Social media (paid ad)
- 12 August 2026
A paid-for Facebook ad for an AI companion app was socially irresponsible and likely to cause serious and widespread offence by including a harmful gender stereotype which objectified women.
YO! Sushi UK Ltd t/a YO!
- Upheld
- Social media (paid ad)
- 12 August 2026
A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.
Innate-Essence Ltd t/a the Turmeric Co.
- Upheld
- Website (own site)
- 05 August 2026
A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease.

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