Latest news
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Putting vulnerable audiences first in a changing advertising landscape
- ASA blog post
- 16 December 2025
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Face facts: Are your cosmetic device ads making medicinal claims?
- CAP News
- 11 December 2025
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Responsible advertising: illegal drugs references
- CAP News
- 11 December 2025
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The great outdoors: keeping posters in line with the Code - come rain or shine
- CAP News
- 11 December 2025
Latest rulings
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JR Biomedical Ltd t/a SELFCHECK
- Upheld
- Search (paid)
- 10 December 2025
Two paid-for Google ads for a medical device company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate problems, including prostate cancer. The ad also made claims that discouraged essential treatment for conditions for which medical supervision sh...
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Lifelab Testing Ltd
- Upheld
- Search (paid), Social media (paid ad)
- 10 December 2025
A paid-for Facebook ad and a website ad for an at home medical testing company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate problems, including prostate cancer. The ad also made claims that discouraged essential treatment for conditions for wh...
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Magic Tavern Inc
- Upheld
- In-game (apps)
- 10 December 2025
Three paid-for Meta ads for a mobile app game were socially irresponsible and likely to cause serious or widespread offence, including by normalising, condoning and making light of domestic violence, abusive relationships, and bullying, by objectifying women and by presenting gender stereotypes in a way that would like...
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Nutreance LLC t/a Top 5 Supplements
- Upheld
- Search (paid), Social media (paid ad)
- 10 December 2025
Two paid-for Google ads for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ads also failed to make t...

