Latest news
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Naughty or Nice? Stick to the ad rules this Christmas
- CAP News
- 11 September 2025
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Keeping the regulator sweet
- CAP News
- 11 September 2025
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Like, follow and subscribe to our influencer marketing advice
- CAP News
- 28 August 2025
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Make the grade with your back-to-school campaigns
- CAP News
- 28 August 2025
Latest rulings
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Indigo Sun Retail Ltd t/a Indigo Sun
- Upheld
- Website (own site)
- 17 September 2025
A website for a sunbed tanning salon company made misleading and irresponsible claims about the health benefits that could be obtained from the use of sunbeds.
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Easytek Ltd t/a Vape Superstore
- Upheld
- Website (own site)
- 03 September 2025
A website for a vape retailer misleadingly implied that their products had been tested and endorsed by the Medicines and Healthcare Regulatory Agency.
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Imperial Tobacco Ltd t/a Rizla UK
- Upheld
- Social media (paid ad)
- 03 September 2025
A paid-for Facebook ad for Rizla UK was socially irresponsible and condoned the use of illegal drugs by trivialising recreational drug use.
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CTW Inc
- Upheld
- Social media (paid ad)
- 27 August 2025
Three paid-for YouTube ads for a video-game company were socially irresponsible, likely to cause serious or widespread offence and featured harmful gender stereotypes by objectifying and sexualising women. The ads also portrayed someone who appeared to be under 18 in a sexual way.