Latest news
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Celebrating Men and Boys’ on International Men’s Day 2025
- CAP News
- 13 November 2025
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KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products
- CAP News
- 13 November 2025
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Tread carefully: Baby steps towards compliance
- CAP News
- 13 November 2025
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Bark up the right tree – take the lead on your pet food ads
- CAP News
- 23 October 2025
Latest rulings
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Supreme CBD Ltd
- Upheld
- Social media (own site)
- 29 October 2025
A post for SupremeCBD on Anthony Fowler’s Instagram account implied that a food supplement could prevent, treat or cure chronic anxiety and depression. It also discouraged essential treatment for conditions for which medical supervision should be sought.
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Betway Ltd
- Upheld
- Social media (paid ad)
- 22 October 2025
A pre-roll ad on YouTube for Betway featured the Chelsea FC logo in a manner which was likely to be of strong appeal to under-18s.
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Bonne Terre Ltd t/a Sky Bet
- Upheld
- Social media (paid ad)
- 22 October 2025
[Republished ruling] A promoted tweet for Sky Bet featured Gary Neville, a person who was likely to be of strong appeal to under-18s.
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Eaton Gate Gaming Ltd t/a Kwiff
- Upheld
- Social media (own site)
- 22 October 2025
A post on Kwiff’s X account featured Sir Lewis Hamilton, a person who was likely to be of strong appeal to under-18s.

