Latest rulings

  • Combe Inc t/a Vagisil

    • Not Upheld
    • Television
    • 15 November 2017

    A TV ad for Vagisil anti-itching creme, seen in July 2017, stated “Did you know there are over 60 reasons your intimate area could feel itchy? Let’s do something about it. Vagisil medicated creme. Get the fast relief you need”.

  • Kingstown Associates Ltd t/a HealthyLiving Direct

    • Upheld
    • Catalogue
    • 15 November 2017

    A brochure for Healthy Living Direct, seen in June 2017, contained ads on one page for various products including a number of sex toys and sex aids. Two of the products, a sex toy entitled “The Pleasurable Way To Relieve Stress” and “Erecta Prompt Cream” had appeared in a previous ASA Adjudication. The ad also conta...

  • Virginia Medical Supplies Ltd

    • Upheld
    • Regional press
    • 15 November 2017

    A regional press ad for Salin Plus, a natural salt therapy, seen in the Down Recorder on 26 October 2016 and several other dates up to 17 February 2017, stated in the headline that “COPD, Asthma and Sinusitis sufferers can get relief with Natural Salt Therapy - No Masks or Tubes”. The ad stated that “according to ph...

  • Alevere Ltd t/a Alevere

    • Upheld
    • Internet (on own site)
    • 08 November 2017

    A website for weight loss and cosmetic treatment clinic Alevere Ltd,, seen in April 2017, included text on the FAQ page under the question “Why do I need the treatments as well as the diet?” that stated, “Because losing weight does not automatically mean you will be left with the great body shape you...