Latest rulings

  • infirst Ltd t/a Flarin

    • Television
    • 17 April 2024

    A TV ad misleadingly implied that Flarin was better for treating joint pain than other ibuprofen products.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 April 2024

    An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.

  • GMRD Apps Ltd t/a Impulse Brain Training

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a puzzle game app made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for ADHD.

  • Happyo

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a behaviour programme aimed at those with ADHD made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for a condition where medical supervision should be sought.