Latest rulings

  • Fidelitas Group Ltd

    • Upheld
    • Search (paid)
    • 27 January 2021

    Five paid-for internet search ads and a website ad for a debt advice service were banned for misleadingly suggesting their service was endorsed by Government bodies and for suggesting they were qualified to provide debt counselling despite not being authorised by the FCA as experts in this field.

  • National Direct Service t/a Step Debt Support

    • Upheld
    • Internet
    • 27 January 2021

    A paid-for internet search ad and a website ad for a debt advice service were banned for exaggerating the speed and ease with which debt could be reduced and for misleadingly suggesting associations with a debt charity and the Government. The matter was referred to CAP’s Compliance team.

  • Studio Retail Ltd

    • Upheld
    • Television, VOD
    • 27 January 2021

    A TV and video on demand ad for a shopping retailer was banned for irresponsibly encouraging excessive spending.

  • Clear Score Technology Ltd t/a ClearScore

    • Upheld
    • Television
    • 06 May 2020

    A TV ad for a financial technology company did not make clear that pre-approved offers would be subject to additional checks by the lender prior to approval.