Protecting children online: Guidance to support responsible targeting

CAP has produced guidance to help advertisers make the best use of the tools available to target legitimate audiences responsibly and exclude, to the best of their ability, protected groups such as children.
ASA wins twice at EASA Annual Awards

We’re delighted to have won awards in recognition of our regulatory work at the European Advertising Standards Alliance (EASA) Annual Awards in Athens
Consultation on broadband speed claims

CAP are consulting on tougher standards in advertising for broadband speed claims; the consultation is open for 10 weeks, closing on 13 July 2017.
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Who we are and what we do

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP). Learn more

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