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  • eLearning module: Misleading Advertising part two

    Using real life rulings to illustrate how the rules apply; CAP's eLearning resource is designed to help advertisers and marketers create campaigns that stick to the rules (link opens in new window).

    Find out more

  • Advertising of broadband prices

    Following joint research commissioned by us and Ofcom, we're signalling the need for change in the advertising of broadband prices.

    Find out more

Latest rulings

Latest Adjudications
    • De Agostini UK Ltd t/a Zippo Collection

      A TV ad for a subscription magazine, seen on 19 August 2015, contained small text that stated...

    • FreeFusion Ltd

      The website for FreeFusion, seen in November 2015, included large text...

    • Goodwin Development Trust

      A website (ad (a)) for Goodwin Development Trust,,and a brochure (ad (b)), seen in...

    • Hanoi Bike Shop

      Two posters for a noodle bar seen on a train on 19 October and at a train station on 13 November...

    • Iceland Foods Ltd

      Two circulars for branches of Iceland Food Warehouse, delivered to homes in the week beginning 19...

    • Kitchens Plus Ltd

      A radio ad for Kitchens Plus Ltd broadcast on 23 September 2015 stated "For a brand new...

    • Lidl UK GmbH

      A TV ad and a poster, for Lidl:a. The TV ad, seen between 2 and 5 October 2015, featured members...

    • Newsworks Ltd

      A national press ad for Newsworks Ltd, published on 6 September 2015, was headed "The front...

    • Plusnet plc

      An online video for Plusnet plc, seen on Plusnet's YouTube page on 13 August 2015, referred to...

    • Property Rescue Ltd

      A website ad, for Property Rescue Ltd, on, seen on 28 September 2015,...

    • Rosimian Ltd t/a Walton Web Ltd

      Three video ads for a cabin retailer, Walton Web Ltd, shown on their website

    • Virgin Media Ltd

      A TV, website and press ad for Virgin Media’s broadband service.a. The TV ad stated “Get the UK's...

    • Virtual College Ltd

      An email from Virtual College, an online education provider, dated 9 September 2015, stated “It...

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