Food for thought: are you ready for the new HFSS rules?

From 1 July 2017, HFSS advertisements will be subject to media placement restrictions and any other HFSS ads that are directed at under-12s through their content will not be allowed to use promotions or celebrities and licensed characters popular with children.
ASA wins twice at EASA Annual Awards

We’re delighted to have won awards in recognition of our regulatory work at the European Advertising Standards Alliance (EASA) Annual Awards in Athens
Protecting children online: Guidance to support responsible targeting

CAP has produced guidance to help advertisers make the best use of the tools available to target legitimate audiences responsibly and exclude, to the best of their ability, protected groups such as children.

Who we are and what we do

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP). Learn more

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