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  • The Ads that attract the most complaints aren’t always the ones that need banning

    Despite the numbers of complaints last years' Top 10 generated, we thought the ads fell the right side of the line. But deciding whether an ad should be banned on the grounds of offence is always a judgement call.

    Read more

  • ASA issues new advertising guidance for osteopaths

    We’ve sent new guidance to over 4,800 osteopaths which provides clarity on how to responsibly advertise osteopathic care for pregnant women, children and babies.

    Read more

    Gender stereotypes
  • Call for change in the advertising of broadband speed claims

    We’ve published independent research into consumers’ understanding of broadband speed claims made in ads and are calling for a change to the way it’s advertised.

    Find out more

Latest rulings

Latest Adjudications
    • BarHopping UK

      A flyer, a website, a Facebook post and a YouTube video for BarHopping UK:a. The flyer, seen on...


      A website for a pay-per-bid auction site,, seen on 2 August 2016. The home page...

    • Blionix Ltd t/a liklebid

      A website and a paid-for search result on Google for the pay-per-bid auction site liklebid:a. The...

    • Fastbidding Ltd t/a Token Bidder

      A website for Token Bidder,, a pay-per-bid auction site, seen in August...

    • HouseSimple Ltd

      A TV ad for HouseSimple, an estate agent, seen in July and August 2016. A man speaking to the...

Latest news

Latest News RSS
  • Proactive action on pay-per-bid auction websites

    We’ve taken action to ban misleading advertising claims by six pay-per-bid auction websites as part of a sector-wide project to tackle ads that were confusing consumers and leaving them out of pocket.

  • ASA supports safer internet day 2017

    We support Safer Internet Day, aimed at helping promote the safe, responsible and positive use of digital technology by children and young people.
  • New website – coming very soon…

    In the next few weeks we’re launching our brand new merged ASA and CAP website; featuring improved design and new functionality.

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