Recent ASA and CAP research
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Influencer Ad Disclosure on Social Media: Instagram and TikTok (2024)
Ad Supply Pathway: Ads that Harmfully Objectify Women and Girls (White Bullet Methodology)
Our policy priority research
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Understanding Advertising: The UK’s Ad Concerns
This series of reports, based on a UK-wide survey, explores the key issues that matter most to the public.
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Protecting children online
We've been using innovative techniques to proactively identify age-restricted ads online.
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Climate change and the environment
The ASA has been regulating environmental claims made in ads for many years to ensure consumers are not misled and that ads are responsible.
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Harm and offence
The Advertising Codes include rules that prohibit ads from causing harm and serious or widespread offence.
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Children's exposure to age-restricted ads on TV
The Broadcast Advertising Codes (BCAP) include rules on the scheduling and placement of ads to ensure that children's exposure to ads or certain product categories is appropriately limited.
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Influencer advertising
Access guidance on how influencer ads should be properly disclosed and labelled.
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Our research, reports and surveys
We regularly carry out surveys and research to check compliance with the Codes and to help inform our work. Our research is usually targeted towards sensitive sectors or those that have a history of problems.