Recent ASA and CAP research
Our policy priority research
Protecting children online
As part of our efforts to have more impact online, we've been using innovative techniques to proactively identify age-restricted ads online.
Climate change and the environment
The ASA has been regulating environmental claims made in ads for many years to ensure consumers are not misled and that ads are responsible.
Harm and offence
The Advertising Codes include rules that prohibit ads from causing harm and serious or widespread offence.
Children's exposure to age-restricted ads on TV
The Broadcast Advertising Codes (BCAP) include rules on the scheduling and placement of ads to ensure that children's exposure to ads or certain product categories is appropriately limited.
We've conducted research to see whether or not people understand when a social media 'influencer' is advertising to them, and how ads should be disclosed and clearly labelled.
Our research, reports and surveys
We regularly carry out surveys and research to check compliance with the Codes and to help inform our work. Our research is usually targeted towards sensitive sectors or those that have a history of problems.