Harm and offence

The Advertising Codes include rules that prohibit ads from causing harm and serious or widespread offence, and require them to be socially responsible. We've conducted research to understand to what extent, and how, stereotypes associated with gender or race and ethnicity in ads can give rise to widespread or serious offence and/or harm. 

• Public perceptions of harm and offence in UK advertising
• Depictions, Perceptions, and Harm
• Responses to our consultation on harmful gender stereotypes
• ASA Summary Report on tackling harmful racial and ethnic stereotyping in advertising