The ASA, CAP and BCAP take their responsibilities on the confidentiality of your personal information very seriously. To comply with the Data Protection Act, processing by the Committee of Advertising Practice Ltd (CAP), the Broadcast Committee of Advertising Practice Ltd (BCAP), the Advertising Standards Authority Ltd (ASA) and the Advertising Standards Authority (Broadcast) Ltd (ASA(B)) is covered by notifications with the Information Commissioner’s Office.
Where your data is heldYour personal data is held on secure servers in the UK operated by CAP, BCAP, ASA and ASA(B) and agencies contracted by us. Occasionally we pass information about specific advertisers and relevant personal contact details to advertising regulatory bodies in other countries. We comply with the protection offered to you under the Data Protection Act 1998.
Data SecurityPersonal data is collected and stored securely subject to stringent security measures and is protected against misuse. When we use external data processing services, we do so only under strict contractual terms to mirror the security policies that we have in place.
The information we collectWhen making a complaint, as well as name and contact details, we ask you to supply information about the type of organisation you work for or to tell us if you are a consumer; that and any other information we gather about you will help us tailor the information we send you to your needs.
What we do and don’t do with your data - Ad complaints to the ASAWe shall process the data you supply to give you information and advice about your complaint. We may need to pass your personal data on to the relevant third party to administer your complaint if it relates to database practice or a prize promotion. If you have given your consent, we may communicate with you via e-mail, SMS, post or telephone about the activities of the ASA, ASA(B), CAP and BCAP. We will not share your data for marketing purposes outside the ASA, ASA(B), CAP and BCAP.
This website explains how to subscribe to ASA and CAP communications. If you want to update your personal data and preferences for communications from us please login to your account.
What we do and don’t do with your data - Advice and sanctions by CAPWe shall process the data you supply to give you information and advice about the activities of CAP, BCAP, ASA and ASA(B) and keep records of that advice and information given.
We may use information supplied by you to investigate compliance with the CAP and BCAP codes and to seek assurance of compliance with those codes.
We may pass company and personal contact details on to other regulatory bodies or third parties to enforce sanctions. Typically we provide information as appropriate to other regulatory bodies including, but not limited to Ofcom, Clearcast, RACC, the National Trading Standards Board, Trading Standards, PhonepayPlus, The Authority for Television On Demand (ATVOD) and the Medicines and Healthcare Products Regulatory Agency (MHRA).
We may also pass company and personal contact details on to regulatory bodies in other countries to enforce sanctions.
If you have given your consent, we may communicate with you for marketing purposes via email, SMS, post or telephone. We will not share your data for marketing purposes outside CAP, BCAP, ASA and ASA(B).
Access to your informationThis website explains how to subscribe to CAP and ASA communications. If you wish to amend your personal data and preferences for communications from us please login to your account.
You have the right to ask CAP or the ASA for a copy of the personal information CAP, BCAP, ASA and ASA(B) hold about you (for which we may charge a small fee) and to correct any inaccuracies in that information. If you would like access to your information, know more about how your information is used, or have any complaints about how we have used your personal data, please contact us.
If you are not satisfied with how we deal with any complaints you have about the data we hold about you or how we use it, you may be able to complain to the Information Commissioner’s Office.