AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. Entries give practical advice based on previous ASA rulings to help you to create ads and sales promotions which stick to the CAP Code. We tweet new and amended guidance so follow us @CAP_UK to keep up-to-date.

Brexit: The CAP and BCAP Codes include many rules which seek to reflect significant pieces of EU law or UK law that has been made to implement EU law. As far as CAP is aware, the same rules and laws will apply on the day after exit as on the day before.   This CAP News Article explains the position further.

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