Our AdviceOnline library provides guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. Entries give practical advice based on previous ASA rulings to help you to create ads and sales promotions which stick to the CAP Code.
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Latest updated Advice articles
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Healthcare: Prescription-only medicine
- AdviceOnline
- 30 Sep 2026
Environmental claims: Renewable energy
- AdviceOnline
- 29 Sep 2026
Testimonials and endorsements
- AdviceOnline
- 21 Sep 2026
Exaggeration
- AdviceOnline
- 21 Sep 2026
Prices: Recommended retail prices (RRPs)
- AdviceOnline
- 21 Sep 2026
Substantiation
- AdviceOnline
- 21 Sep 2026
Environmental claims: Biodegradable and compostable
- AdviceOnline
- 15 Sep 2026
Copyright
- AdviceOnline
- 10 Sep 2026
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