Our AdviceOnline library provides guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. Entries give practical advice based on previous ASA rulings to help you to create ads and sales promotions which stick to the CAP Code.
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Latest updated Advice articles
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Healthcare: The Menopause
- AdviceOnline
- 07 Aug 2026
Recognising ads: Social media and influencer marketing
- AdviceOnline
- 06 Aug 2026
Recognising ads: Podcasts and audio streaming
- AdviceOnline
- 06 Aug 2026
Availability
- AdviceOnline
- 06 Aug 2026
Types of claims: "Established since ..."
- AdviceOnline
- 06 Aug 2026
Comparisons: Universities
- AdviceOnline
- 06 Aug 2026
Prices: Recommended retail prices (RRPs)
- AdviceOnline
- 06 Aug 2026
Alcohol: Low alcohol drinks
- AdviceOnline
- 05 Aug 2026
Alcohol: Challenges, bravery and machismo
- AdviceOnline
- 05 Aug 2026
- News
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Resource library
- AdviceOnline Library - Advice for Marketers
- Advertising Guidance - Formal CAP Guidance
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- Climate Change and the Environment – Key Advice Resources on Green Claims
- Influencer Marketing - Key Advice Resources
- Prescription-Only Medicines (POMs) - Key Advice Resources
- Copy Advice
- Training and events
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