Our AdviceOnline library provides guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. Entries give practical advice based on previous ASA rulings to help you to create ads and sales promotions which stick to the CAP Code.
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Latest updated Advice articles
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Debt management and individual voluntary arrangements (IVAs)
- AdviceOnline
- 02 Sep 2026
Funeral services
- AdviceOnline
- 02 Sep 2026
Promotional marketing: terms and conditions and significant conditions
- AdviceOnline
- 28 Aug 2026
Comparisons: Identifiable competitors
- AdviceOnline
- 27 Aug 2026
Food: HFSS Media Placement
- AdviceOnline
- 26 Aug 2026
Less healthy food products (LHF): realistic Imagery
- AdviceOnline
- 12 Aug 2026
Weapons: Firearms, Air weapons, Stun guns and Replica guns
- AdviceOnline
- 10 Aug 2026
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