Our AdviceOnline library provides guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing. Entries give practical advice based on previous ASA rulings to help you to create ads and sales promotions which stick to the CAP Code.
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Latest updated Advice articles
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Alcohol: Enhanced sporting, mental and physical capabilities
- AdviceOnline
- 20 May 2026
Alcohol: Therapeutic claims
- AdviceOnline
- 20 May 2026
Promotional savings claims
- AdviceOnline
- 20 May 2026
Prices: General
- AdviceOnline
- 20 May 2026
Harm and Offence: Religion and belief
- AdviceOnline
- 19 May 2026
Weight control: Food and Food Supplements
- AdviceOnline
- 08 May 2026
Weight control: Claims in names
- AdviceOnline
- 08 May 2026
Employment and Recruitment: Employment agencies
- AdviceOnline
- 06 May 2026
Employment and Recruitment: Earnings claims
- AdviceOnline
- 06 May 2026
- News
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Resource library
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- Influencer Marketing - Key Advice Resources
- Prescription-Only Medicines (POMs) - Key Advice Resources
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