Technology and environment

Latest rulings

Brighton & Hove City Council
- Upheld
- Poster (digital static image)
- 03 June 2026
A digital poster misleadingly implied there was a direct causal link between the use of wood burners and open fires and an increase in particle pollution, without having suitable evidence to back this claim up.
Agriculture and Horticulture Development Board t/a AHDB
- Upheld in Part
- National newspaper (paid ad), Website (own site), Television, Social media (own site)
- 13 May 2026
Two national press ads made claims about the carbon footprints of beef and milk that weren’t supported with full life cycle evidence. Two other issues were investigated in relation to TV ads, an Instagram post, and a website page but they didn’t break the rules.
Dollead Technology Ltd
- Upheld
- Search (paid)
- 22 April 2026
A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.
Easy as HGV Ltd
- Upheld
- Website (own site)
- 22 April 2026
Three websites for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates and falsely implied they were acting for purposes outside their business.

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