Latest news
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Environmental claims by travel agents: what our latest sweep found
- ASA News
- 02 December 2025
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Watch out for misleading mini-heater ads, warns ASA
- ASA News
- 30 October 2025
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Energy labelling rules removed from CAP and BCAP Codes
- CAP News
- 24 October 2025
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Bark up the right tree – take the lead on your pet food ads
- CAP News
- 23 October 2025
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Black Friday social responsibility: from loans and credit cards to Brazilian Butt Lifts!
- CAP News
- 23 October 2025
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Ensure your SAF themed ads can be cleared for take off
- CAP News
- 25 September 2025
Latest rulings
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Ecom7 Ltd t/a BrizaAC
- Upheld
- Website (paid ad)
- 26 November 2025
A paid-for online display ad for a mini-cooler misleadingly exaggerated the effectiveness of a product.
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GGRS Energie Ltd
- Upheld
- Local or regional newspaper (paid ad)
- 26 November 2025
A regional press ad for GGRS Energie made exaggerated and unsubstantiated savings claims about solar installation and failed to include all material information.
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Good Energy Ltd
- Upheld
- Social media (paid ad)
- 26 November 2025
A paid-for Meta ad for Good Energy made unsubstantiated savings claims about greener home installation and failed to include all material information.
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HydroChill
- Upheld
- Social media (paid ad)
- 26 November 2025
A paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their product was a viable and economical alternative to air conditioning.

