Latest news
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VAT’s the Way to Do It: Get your pricing ads right
- CAP News
- 11 December 2025
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The great outdoors: keeping posters in line with the Code - come rain or shine
- CAP News
- 11 December 2025
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Environmental claims by travel agents: what our latest sweep found
- ASA News
- 02 December 2025
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Watch out for misleading mini-heater ads, warns ASA
- ASA News
- 30 October 2025
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Energy labelling rules removed from CAP and BCAP Codes
- CAP News
- 24 October 2025
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Bark up the right tree – take the lead on your pet food ads
- CAP News
- 23 October 2025
Latest rulings
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DSV Communications Ltd t/a The One Broadband
- Upheld
- Direct mail
- 10 December 2025
A direct mailing misleadingly suggested that people at a specific address had been identified as having poor broadband connectivity and speeds. Another issue about a circular was informally resolved after the advertiser amended their ad.
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Starlink Internet Services Ltd
- Upheld
- Website (paid ad)
- 10 December 2025
A banner ad for an internet provider omitted material information about a promotional price offer.
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Ecom7 Ltd t/a BrizaAC
- Upheld
- Website (paid ad)
- 26 November 2025
A paid-for online display ad for a mini-cooler misleadingly exaggerated the effectiveness of a product.
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GGRS Energie Ltd
- Upheld
- Local or regional newspaper (paid ad)
- 26 November 2025
A regional press ad for GGRS Energie made exaggerated and unsubstantiated savings claims about solar installation and failed to include all material information.

