Latest news
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Watchdog issues public warning over misleading air conditioning ads
- ASA News
- 10 July 2026
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Recent environmental rulings retrospective
- CAP News
- 25 June 2026
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Scare with Care: Advertising Guidance on Phobias
- CAP News
- 11 June 2026
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AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”
- CAP News
- 11 June 2026
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Three key tips for green claims this Earth Day
- CAP News
- 23 April 2026
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Not even Fenton would run away from our marketing tips
- CAP News
- 09 April 2026
Latest rulings
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Grain Connect Ltd
- Upheld
- 08 July 2026
An email from a broadband company made misleading price rise claims about an identifiable competitor.
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Stove Industry Alliance Ltd t/a Stove Industry Association (SIA)
- Upheld
- Website (own site)
- 08 July 2026
[Republished ruling] A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear.
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Cablelinker Electronics Ltd t/a Aquoxis
- Upheld
- Social media (paid ad)
- 01 July 2026
A YouTube pre-roll ad and two online display ads for a pressure washer misleadingly exaggerated the functionality of the product.
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Take-Two Interactive Software Inc t/a Take Two Interactive
- Not Upheld
- Transport
- 01 July 2026
An ad for the video game Borderlands 4 seen on a bus, didn’t omit material information.

