Latest news
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Not even Fenton would run away from our marketing tips
- CAP News
- 09 April 2026
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Poultry in motion – it’s CHICKEN!
- CAP News
- 12 March 2026
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Thinking outside of the (loot) box
- CAP News
- 26 February 2026
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Eye-catching Effects and Epilepsy
- CAP News
- 12 February 2026
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A CAP Icesight into ads for the Winter Olympics
- CAP News
- 29 January 2026
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VAT’s the Way to Do It: Get your pricing ads right
- CAP News
- 11 December 2025
Latest rulings
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British Gas Services Ltd t/a British Gas
- Upheld
- Social media (paid ad)
- 04 March 2026
A paid-for Meta ad for British Gas, which promoted switching to a heat pump, didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to include all material information.
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Centrica Hive Ltd t/a Hive
- Upheld
- National newspaper (paid ad)
- 04 March 2026
A national press ad for Hive promoting solar panels didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to include all material information.
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Practice Pal t/a Involve Education (Involve)
- Upheld
- Website (own site)
- 25 February 2026
A website for a management information services software provider for schools made misleading and unverifiable comparative claims about competitors’ products.
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WashWater UK Ltd
- Upheld
- Brochure
- 25 February 2026
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.

