Latest news
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Ensure your SAF themed ads can be cleared for take off
- CAP News
- 25 September 2025
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Get your advertising of sustainable cruising in ship shape
- CAP News
- 25 September 2025
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Greener Homes – Building on Facts, not Fibs
- CAP News
- 25 September 2025
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A picture says a thousand words. Avoiding misleading imagery in ads
- CAP News
- 11 September 2025
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Like, follow and subscribe to our influencer marketing advice
- CAP News
- 28 August 2025
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Disposing of misleading ads
- CAP News
- 14 August 2025
Latest rulings
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Assured Food Standards t/a Red Tractor
- Upheld
- Television
- 15 October 2025
A TV ad for Assured Food Standard’s Red Tractor Scheme failed to make clear exactly which standards it was referring to, or the degree to which those standards were being met when using the claim “farmed with care” in conjunction with “all our standards are met.”
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Community Fibre Ltd
- Upheld
- Website (own site)
- 08 October 2025
Two pages on the Community Fibre website misleadingly implied that they were the number one rated for internet provider and that they had the most 5 star reviews on third party website.
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Shell Energy UK
- Not Upheld
- Social media (paid ad)
- 01 October 2025
A paid-for LinkedIn ad for Shell Energy didn't give a misleading impression of the overall environmental impact of Shell’s business activities.
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Barrhead Travel Service Ltd t/a Barrhead Travel
- Upheld
- Search (paid)
- 03 September 2025
A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.
