Technology and environment

Latest rulings

CityFibre Holdings Ltd
- Not upheld
- Direct mail
- 23 April 2025
A direct mailing wasn't misleading.
Octopus Energy Ltd
- Upheld in part
- Social media (paid ad)
- 23 April 2025
Two paid-for social media ads, two website landing pages, a radio ad, a billboard and an email for Octopus Energy didn't include adequate substantiation.
Montdog Ltd t/a Wild Pack
- Upheld
- Social media (own site)
- 16 April 2025
Two posts for dogfood company on their Instagram page featured videos of Geogia Toffolo made misleading claims that other pet food products posed significant health risks or led to chronic diseases, the provenance of ingredients in other pet food products and discredited or denigrated other competitors’ products.
Vodafone Ltd
- Upheld in part
- Website (own site)
- 16 April 2025
Claims on Vodafone’s website which contained references to reliability and coverage failed to objectively compare one or more material, relevant, verifiable and representative features.

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