Latest news
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Get the Green Light: four must do’s for sustainability claims
- CAP News
- 26 June 2025
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"Write a useful article helping marketers with tips for using AI”
- CAP News
- 12 June 2025
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Off with your heads! Keeping within the rules in ads that reference the royals
- CAP News
- 12 June 2025
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Sunny with a Chance of Regulation… It’s Sun Awareness Week!
- CAP News
- 15 May 2025
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Environmental claims: Clear on emissions but not so sure about omissions?
- CAP News
- 24 April 2025
Latest rulings
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Aira Home UK Ltd
- Upheld
- Social media (paid ad)
- 06 August 2025
A paid-for Meta ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.
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EDF Energy Ltd t/a EDF
- Upheld
- Search (paid)
- 06 August 2025
A paid-for Google ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.
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Energystore Ltd
- Upheld
- Local or regional newspaper (paid ad)
- 06 August 2025
A local press ad for a loft and wall cavity insulation installation company was misleading because it omitted material information about the government funding available for installing insulation products.
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Ovo Energy Ltd
- Not upheld
- Social media (paid ad)
- 06 August 2025
A paid-for Meta ad for insulation installation did not make misleading price claims and included material information about a government grant, including eligibility criteria.
