Latest news
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Regulating the Illusion of Intelligence in Ads
- CAP News
- 27 August 2026
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Would you kindly read our video game marketing tips?
- CAP News
- 27 August 2026
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New resources to help advertisers get environmental claims right
- CAP News
- 30 July 2026
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Watchdog issues public warning over misleading air conditioning ads
- ASA News
- 10 July 2026
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Recent environmental rulings retrospective
- CAP News
- 25 June 2026
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Scare with Care: Advertising Guidance on Phobias
- CAP News
- 11 June 2026
Latest rulings
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Hotpoint UK Appliances Ltd
- Upheld
- Website (own site)
- 26 August 2026
A website for Hotpoint made misleading comparative claims.
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Nutri-Paw Ltd t/a Healthy Dog
- Upheld
- Social media (paid ad)
- 26 August 2026
A paid-for Facebook ad for a dog dental care product misleadingly and irresponsibly implied that dogs undergoing veterinary treatment had a high chance of dying, made medicinal claims for an unauthorised product, and made misleading efficacy claims.
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Stacey’s World Rocks
- Upheld
- Messaging app
- 26 August 2026
A Telegram post on the Stacey’s World Rocks account was socially irresponsible by encouraging people not to pay household bills.
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Utility Warehouse Ltd
- Upheld in part
- 29 July 2026
A page on a mobile phone operator’s website didn’t make sure that their unlimited claims were directly qualified with the terms of their fair use policy. Another issue was investigated but it didn’t break our rules.

