Latest news
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No more grey areas: fair representations for every generation
- CAP News
- 24 September 2026
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Good intentions don’t always prevent harm – avoiding harmful racial stereotypes
- CAP News
- 10 September 2026
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Green fashion: get your environmental claims runway ready!
- CAP News
- 10 September 2026
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Regulating the Illusion of Intelligence in Ads
- CAP News
- 27 August 2026
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Would you kindly read our video game marketing tips?
- CAP News
- 27 August 2026
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New resources to help advertisers get environmental claims right
- CAP News
- 30 July 2026
Latest rulings
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Pimlico Plumbers Ltd t/a Pimlico
- Not upheld
- Website (own site)
- 16 September 2026
A website for Pimlico Plumbers that made ‘24/7 service’ claims wasn’t misleading.
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OneStream Ltd
- Upheld
- Website (own site)
- 09 September 2026
A website for OneStream didn’t make clear that their broadband packages included free trials that automatically renewed for a fee.
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Hotpoint UK Appliances Ltd
- Upheld
- Website (own site)
- 26 August 2026
A website for Hotpoint made misleading comparative claims.
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Nutri-Paw Ltd t/a Healthy Dog
- Upheld
- Social media (paid ad)
- 26 August 2026
A paid-for Facebook ad for a dog dental care product misleadingly and irresponsibly implied that dogs undergoing veterinary treatment had a high chance of dying, made medicinal claims for an unauthorised product, and made misleading efficacy claims.
