Latest news
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Three key tips for green claims this Earth Day
- CAP News
- 23 April 2026
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Not even Fenton would run away from our marketing tips
- CAP News
- 09 April 2026
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Poultry in motion – it’s CHICKEN!
- CAP News
- 12 March 2026
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Thinking outside of the (loot) box
- CAP News
- 26 February 2026
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Eye-catching Effects and Epilepsy
- CAP News
- 12 February 2026
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A CAP Icesight into ads for the Winter Olympics
- CAP News
- 29 January 2026
Latest rulings
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Dollead Technology Ltd
- Upheld
- Search (paid)
- 22 April 2026
A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.
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Easy as HGV Ltd
- Upheld
- Website (own site)
- 22 April 2026
Three websites for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates and falsely implied they were acting for purposes outside their business.
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Ecoflow Innovation UK
- Upheld
- Website (own site)
- 22 April 2026
A website for a sustainable energy company misleadingly claimed that their products could be installed without using a certified installer or electrician.
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HGV Learning
- Upheld
- Website (own site)
- 22 April 2026
A website for a Heavy Goods Vehicle (HGV) training service provider made misleading claims about HGV test pass rates.

