Latest news
-
Get the Green Light: four must do’s for sustainability claims
- CAP News
- 26 June 2025
-
"Write a useful article helping marketers with tips for using AI”
- CAP News
- 12 June 2025
-
Off with your heads! Keeping within the rules in ads that reference the royals
- CAP News
- 12 June 2025
-
Sunny with a Chance of Regulation… It’s Sun Awareness Week!
- CAP News
- 15 May 2025
-
Environmental claims: Clear on emissions but not so sure about omissions?
- CAP News
- 24 April 2025
Latest rulings
-
Octopus Energy Ltd
- Upheld
- Social media (paid ad)
- 30 July 2025
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.
-
Aramco Overseas Oil Company BV t/a Aramco
- Not upheld
- Social media (paid ad)
- 09 July 2025
Paid-for LinkedIn, Google and Instagram ads featuring a Formula 1 car did not make misleading environmental claims.
-
MyFlowers Ltd t/a MyFlowers
- Upheld
- Search (paid)
- 09 July 2025
A paid-for Google search ad and a website for a flower delivery service misleadingly implied that same-day delivery was available in all instances and for all UK addresses.
-
EE Ltd t/a EE
- Upheld in part
- Internet (on own site)
- 21 May 2025
A website failed to directly qualify 'unlimited' claims.
