Technology and environment

Latest rulings

Zzoomm plc
- Upheld
- Circular
- 22 October 2025
A circular letter for a broadband provider wasn’t obviously identifiable as marketing material and misled consumers by presenting it in a way that implied they were important notices on broadband disruption.
Assured Food Standards t/a Red Tractor
- Upheld
- Television
- 15 October 2025
A TV ad for Assured Food Standard’s Red Tractor Scheme failed to make clear exactly which standards it was referring to, or the degree to which those standards were being met when using the claim “farmed with care” in conjunction with “all our standards are met.”
Shell Energy UK
- Not Upheld
- Social media (paid ad)
- 01 October 2025
A paid-for LinkedIn ad for Shell Energy didn't give a misleading impression of the overall environmental impact of Shell’s business activities.
Barrhead Travel Service Ltd t/a Barrhead Travel
- Upheld
- Search (paid)
- 03 September 2025
A paid-for Google ad for a travel agency gave a misleading impression of the advertised cruises’ environmental impact by failing to make the basis of environmental claims clear and not holding robust substantiation to support them.

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