No more grey areas: fair representations for every generation

• CAP News
• 24 September 2026

Green fashion: get your environmental claims runway ready!

• CAP News
• 10 September 2026

Regulating the Illusion of Intelligence in Ads

• CAP News
• 27 August 2026

Would you kindly read our video game marketing tips?

• CAP News
• 27 August 2026

New resources to help advertisers get environmental claims right

• CAP News
• 30 July 2026

Watchdog issues public warning over misleading air conditioning ads

• ASA News
• 10 July 2026

Esaverwatt.com t/a StopWatt

• Upheld
• Website (commercial classified)
• 30 September 2026

A product listing on Amazon for a smart home energy monitoring brand misleadingly exaggerated the effectiveness of the product by making claims that it could save electricity, reduce electricity waste and lower energy bills.

Pimlico Plumbers Ltd t/a Pimlico

• Not upheld
• Website (own site)
• 16 September 2026

A website for Pimlico Plumbers that made ‘24/7 service’ claims wasn’t misleading.

OneStream Ltd

• Upheld
• Website (own site)
• 09 September 2026

A website for OneStream didn’t make clear that their broadband packages included free trials that automatically renewed for a fee.

Hotpoint UK Appliances Ltd

• Upheld
• Website (own site)
• 26 August 2026

A website for Hotpoint made misleading comparative claims.