Latest news
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A picture says a thousand words. Avoiding misleading imagery in ads
- CAP News
- 11 September 2025
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Like, follow and subscribe to our influencer marketing advice
- CAP News
- 28 August 2025
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Disposing of misleading ads
- CAP News
- 14 August 2025
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What’s the story when advertising ticket sales?
- CAP News
- 14 August 2025
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Get the Green Light: four must do’s for sustainability claims
- CAP News
- 26 June 2025
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"Write a useful article helping marketers with tips for using AI”
- CAP News
- 12 June 2025
Latest rulings
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TravelCircle Ltd t/a Cruise Circle
- Upheld
- Website (own site)
- 03 September 2025
A webpage advertising cruise operator failed to make the basis of environmental and comparative claims clear and didn’t substantiate the environmental claims made in relation to the full life cycle of a cruise.
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Contact Solar Ltd
- Upheld
- Search (paid)
- 27 August 2025
A paid-for Bing search ad for a solar panel installation company made unsubstantiated price claims and omitted material information that was likely to affect consumers’ understanding of the price claim.
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Formulapower/fuelcat Ltd t/a Fuel Cat
- Upheld
- Website (own site)
- 27 August 2025
A website for a company selling fuel catalysts made unsubstantiated claims that their products could improve engine efficiency.
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uSwitch Ltd
- Not upheld
- 13 August 2025
A marketing email did not mislead consumers about an exclusive offer to switch gas suppliers.