Latest news
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New resources to help advertisers get environmental claims right
- CAP News
- 30 July 2026
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Watchdog issues public warning over misleading air conditioning ads
- ASA News
- 10 July 2026
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Recent environmental rulings retrospective
- CAP News
- 25 June 2026
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AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”
- CAP News
- 11 June 2026
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Scare with Care: Advertising Guidance on Phobias
- CAP News
- 11 June 2026
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Three key tips for green claims this Earth Day
- CAP News
- 23 April 2026
Latest rulings
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Utility Warehouse Ltd
- Part Upheld
- Website (own site)
- 29 July 2026
A page on a mobile phone operator’s website didn’t make sure that their unlimited claims were directly qualified with the terms of their fair use policy. Another issue was investigated but it didn’t break our rules.
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EE Ltd t/a EE
- Part upheld
- Poster (digital static image)
- 15 July 2026
A digital poster for EE didn’t make sure their comparative claims were verifiable. Another issue was also investigated but it didn’t break our rules.
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Parker Products Ltd t/a ParkerBrand
- Upheld
- Website (own site)
- 15 July 2026
A website ad for a pressure washer made misleading savings claims and stated savings against previous prices without evidence that the product was normally sold at that price.
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Grain Connect Ltd
- Upheld
- 08 July 2026
An email from a broadband company made misleading price rise claims about an identifiable competitor.

