Latest rulings

  • Uber Sonic Club Ltd

    • Upheld
    • Internet (social networking)
    • 04 January 2017

    A paid-for Instagram post and the website www.ubersonic.co.uk promoted an electric toothbrush.

    a. The Instagram post, dated 14 August 2016, included an image of the product and text that stated, "BEST DENTAL DEAL! Get Uber sonic + Teeth whitening For £1". Further text under the image stated, "Ne...

  • BioEnergiser Ltd t/a Global Product

    • Upheld
    • National press
    • 14 December 2016

    A national press ad for Sciaticure, published on 30 July 2016. The ad featured the headline "STOP PAIN RIGHT HERE" and showed an image of a woman with a red line running up her leg and back. Text stated "MODERN BACK PAIN RELIEF … pain-free … The independently tested SCIATICURE Accupressure Wrap is the quick-start t...

  • Vemedia Export BV t/a Vemedia Consumer Health

    • Upheld in part
    • Internet (on own site)
    • 30 November 2016

    A website for a nail fungus treatment, www.excilor.com, seen 23 October 2015, described how the treatment worked. Text on the home page included “Optimal penetration through(1) TransactiveTM Technology … 1 In-vitro results University of Antwerp”. A page headed “HOW IT WORKS?” included the claims “…Excilor…acts fast ...

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Not Upheld
    • Television
    • 16 November 2016

    A TV ad for Oral B 3D White Luxe Perfection toothpaste seen on 21 January featured a voice-over that stated, “[N]ew Oral B 3D White Luxe Perfection. It removes up to 100% of surface stains in 3 days”. During this time, there were visual effects showing before and after images of teeth with text that stated “… UP TO ...