Latest news
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Taking care with ads for self-care
- CAP News
- 26 November 2020
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Making sure your Instagram advertising doesn’t raise any eyebrows
- CAP News
- 22 October 2020
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Break the habit, not the Code – Stop-smoking aids
- CAP News
- 08 October 2020
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Stick to the script: Prescription-only medicines and the Code
- CAP News
- 17 July 2020
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CBD – A potted history and how not to hash up
- CAP News
- 26 June 2020
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Enforcing the rules for prescription-only medicines and 'vitamin shots'
- CAP News
- 28 May 2020
Latest rulings
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Microlyscs LLC t/a The Crazy Cap
- Upheld
- Social media (own site)
- 20 January 2021
A Facebook post promoting a bottle cap was banned for implying that it could kill all bacteria, viruses and pathogens without holding evidence to substantiate the claim.
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Manuka Doctor (UK) Ltd
- Upheld
- National newspaper (ad feature)
- 06 January 2021
A newspaper ad for a brand of honey was banned for implying that it could be used as a treatment for coughs and for implying that its “anti-microbial” properties could treat diseases.
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Easylife Group Ltd t/a Easylife Group, Positive Health
- Upheld
- 02 December 2020
A brochure ad for a skin product was banned for implying that it was effective at removing the appearance of wrinkles and removing skin tags, without adequate evidence.
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Easylife Group Ltd t/a Easylife Group, Positive Health
- Upheld
- Newspaper
- 11 November 2020
An ad in a national newspaper made misleading and unsubstantiated claims that a reusable face mask would protect the wearer from COVID-19 and that copper-infused fibres in the mask would kill particles of COVID-19.