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2XU UK Limited
A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.
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Ovira Australia t/a Ovira UK
Three paid-for Meta ads made unauthorised specific health claims, referred to an amount of weight loss, implied a food could prevent, treat or cure PCOS and symptoms of the menopause and made medicinal claims for an unlicenced product.
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Vita Studio Pte Ltd
An in-game ad for a mobile app game discouraged essential treatment for a condition for which medical supervision should be sought and misleadingly claimed the app could help treat sleep loss problems.
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Stirling Health Ltd
A press ad made medicinal claims for an unauthorised product.
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Excite For Life Ltd
A website made misleading claims that CBD was suitable for consumption by children, incorrectly stated that the recommended maximum consumption of CBD per day for adults was 70 mg and made general health claims that weren't accompanied by an authorised specific health claim.
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Vape Life Ltd t/a CBDLife UK
A website made misleading claims that CBD was suitable for consumption by children and incorrectly stated that the recommended maximum consumption of CBD per day for adults was 70 mg.
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Femgroup Ltd t/a Feminapause
A paid-for Facebook ad made claims that a supplement could treat symptoms of the menopause and misleadingly implied that the supplement had been approved by the Food Standards Agency.
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Mayborn (UK) Ltd t/a Tommee Tippee
A paid-for Instagram ad for a device for removing air particles from milk made unsubstantiated efficacy claims for treating colic and its symptoms.
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The Edinburgh Herbal Dispensary Ltd t/a Napiers Edinburgh
Five TikTok ads made medicinal claims for an unlicenced product.
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Person(s) unknown t/a Cishx GB
A paid-for Meta ad which claimed that underwear could treat prostate issues made medical claims for a device that didn’t hold the applicable conformity marking and was not registered with the MHRA.
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Person(s) unknown t/a Cheerchest Cove
A paid-for Meta ad for prostate cream made medicinal claims for an unlicensed product.
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Ejec Ventures LLC t/a Auri Nutrition
A paid-for Facebook ad made claims that a supplement could eliminate stress and also made unauthorised specific health claims and general health claims.
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Nowt Ventures Ltd t/a Feel Güd
Four paid-for Facebook ads made claims that a supplement could treat anxiety and also made unauthorised specific health claims and general health claims.
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Nutriburst Ltd t/a Nutriburst Vitamins
A paid-for Facebook ad made claims that a supplement could treat anxiety and also made unauthorised specific health claims and general health claims.
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Person(s) unknown t/a Vitality Greens
Two paid-for Facebook ads made claims that a supplement could treat anxiety, made unauthorised specific and general health claims, and advertised a products containing unauthorised novel foods.
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Well Gummies
Two Facebook ads and a TikTok ad made claims that a supplement could treat multiple conditions including anxiety, made unauthorised specific and general health claims, and advertised a products containing unauthorised novel foods.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (16)