Latest rulings

  • IMPERIAL TOBACCO LTD t/a Imperial Tobacco Ltd

    • Not Upheld
    • Poster, Transport
    • 20 November 2019

    Posters for e-cigarettes did not break the rules around encouraging non-smokers and non-nicotine users to use e-cigarettes.  

  • Diamond Mist Ltd

    • Upheld
    • Transport
    • 28 August 2019

    An ad for Diamond Mist Eliquids, a vaping product, seen on the side of a bus in April and May 2019. It featured an image of the eyes and eyebrows of a bald-headed man. Text stated “Mo’s Mad for Menthol. Explore Our Vape Flavours: Find Your Favourite #switchtomist. Some Eliquids contain Nicotine Which Is ...

  • British American Tobacco UK Ltd t/a Vype

    • Not Upheld
    • Poster
    • 01 May 2019

    A poster for Vype electronic cigarettes, seen on a bus shelter on 28 February 2019.