Latest news
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Advertising vaping products online
- CAP News
- 21 March 2024
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CAP takes action against e-cigarette ads breaking the rules
- CAP News
- 29 February 2024
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Top tips on targeting and placement
- CAP News
- 22 February 2024
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‘Stoptober’ and how to ensure your e-cigarette ads are compliant
- CAP News
- 12 October 2023
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Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews
- CAP News
- 14 September 2023
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Don’t pay the price for your “Free Trials” advertising
- CAP News
- 14 September 2023
Latest rulings
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Apollo Future Technology Ltd
- Upheld
- 26 June 2024
A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components.
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Magflo Ltd t/a JAC Vapour
- Upheld
- 26 June 2024
A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components.
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Pixus Online Ltd t/a Juicemate
- Upheld
- 26 June 2024
A webpage for an affiliate programme for vaping products broke the rules by indirectly promoting unlicensed nicotine-containing e-cigarettes and their components.
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iVape London Ltd
- Upheld
- 05 June 2024
An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.