Latest rulings

  • Nicoventures Trading Ltd t/a Vype

    • Upheld in part
    • Internet (on own site)
    • 21 June 2017

    The website for Vype e-cigarettes, was seen on 13 March 2017. The home page of the website featured a carousel with four slides. Text on the first slide stated "VYPE PURPLE ePEN STARTER KIT +1 PACK OF PREMIUM CARTRIDGES. FOR £19.98*". Smaller text below stated "*ENDS TUESDAY 28th MARCH ...

  • VCUP Trading Ltd t/a Vape Cloud UK

    • Upheld
    • Regional press
    • 24 May 2017

    A press ad for a local e-cigarette store, Poynton Vapes, seen in the Macclesfield Express on 1 March 2017. The ad featured text which stated "POYNTON VAPES" and listed the store’s address, phone number, opening times and the URL "". Above the text, there was an image of the s...

  • Xtreme Eliquids Ltd t/a Xtreme E-Liquids

    • Upheld
    • 05 April 2017

    A leaflet for Xtreme e-liquids, seen on 20 January 2017 stated “XTREME [sic] E-LIQUIDS The healthier & tastier alternative to smoking”.

  • Fontem Ventures BV t/a Blu

    • Not Upheld
    • Regional press
    • 29 June 2016

    A four-page wraparound press ad for Blu electronic cigarettes was published in the London Evening Standard on 18 April. The front cover showed an image of the back of a nude woman with her head turned to look back towards the camera holding an e-cigarette. Text stated “JUST YOU & blu E-cigarettes”.