Latest rulings

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National press
    • 08 July 2020

    Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.

  • Iceland Foods Ltd t/a Iceland

    • Not upheld
    • National press
    • 29 April 2020

    A national press ad for a supermarket did not make a misleading price comparison.

  • ASTOK Ltd t/a TVBet

    • Upheld
    • Poster, Newspaper, Magazine
    • 15 April 2020

    A media screen and a press ad for a provider of live games to the betting industry made misleading #1 and best-selling claims.

  • Vax Ltd

    • Not upheld
    • Press general
    • 01 April 2020

    A newspaper ad for a vacuum cleaner claiming to be better than the UK’s top 10 bestselling cordless vacuums did not mislead.