Latest news
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Come on Down! Making Sure the Price is Right with your Price Comparison Advertising
- CAP News
- 19 May 2022
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Substantiation 101
- CAP News
- 05 May 2022
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Avoiding ‘Fake Views’ – A guide to testimonials and endorsements
- CAP News
- 22 July 2021
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To include or not to include? - VAT in stated prices
- CAP News
- 13 May 2021
Latest rulings
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Tesco Mobile Ltd t/a Tesco Mobile
- Upheld in part
- National newspaper (paid ad), Poster, Social media (paid ad)
- 11 May 2022
We banned ads for replacing expletives with food terms.
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Specsavers Hearcare Ltd
- Not upheld
- Leaflet
- 16 February 2022
A leaflet for Specsavers Hearcare was unlikely to cause serious or widespread offence and was not irresponsible.
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Steven Thomas
- Upheld
- 02 February 2022
A local press ad placed by Steven Thomas, seen in the Forest of Dean and Wye Valley Review, The Forester and the Cheltenham Post in September and October 2021 featured the headline “Do you know about the MHRA Yellow Card Scheme?” with the sub-headline “Have you been vaccinated or know somebody who has? Did you know th...
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Oatly UK Ltd t/a Oatly
- Upheld in part
- Television, Newspaper, Social media (own site)
- 26 January 2022
Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims.