Latest rulings

  • Actegy Ltd

    • Upheld
    • National press, Television
    • 11 September 2019

    A press ad and a TV ad for the Aerosure Medic Device were banned for making unsupported claims that the device was suitable for use by patients with medical conditions involving breathlessness.

  • Iceland Foods Ltd t/a Second Avenue

    • Upheld
    • National press
    • 11 September 2019

    A regional press ad for Iceland price comparisons was banned for making misleading claims.

  • HDR Global Trading Ltd

    • Upheld
    • National press
    • 14 August 2019

    A newspaper ad for the cryptocurrency trading platform BitMEX, seen on 3 January 2019. The ad showed a graph spread across two pages. The horizontal axis was divided and labelled into six month units showing dates between January 2009 and January 2019. The vertical axis was labelled “Bitcoin Price In US Dollars&r...

  • Lidl Northern Ireland GmbH

    • Upheld
    • Regional press
    • 14 August 2019

    A regional press ad for Lidl, seen in the Belfast Telegraph between 15 and 19 January 2019, had a headline which stated "HEALTHY SAVINGS!" followed by text which stated "SAVE £46* VERSUS THE SAME SHOP IN TESCO".  The ad showed two supermarket trolleys filled with different products. ...