Latest rulings

  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Lidl Great Britain Ltd

    • Upheld
    • Leaflet
    • 13 July 2022

    A leaflet by a supermarket made misleading claims about the prices at which various products were generally sold (recommended retail prices).

  • Trailfinders Ltd

    • Upheld
    • Brochure
    • 15 June 2022

    A holiday brochure was misleading because it did not make it sufficiently clear that special offers on free nights and free room upgrades were subject to restrictions. 

  • Tesco Stores Ltd t/a Tesco

    • Upheld
    • Television, Newspaper, VOD, Radio
    • 08 June 2022

    A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.