Latest rulings

  • The Cornish Rum Company Ltd

    • Upheld in part
    • Internet (social networking)
    • 16 October 2019

    Ads on Instagram and in print were banned for linking alcohol to illicit drugs and for implying alcohol was capable of changing mood.

  • BP Oil UK Ltd

    • Not Upheld
    • National press, Television, Radio
    • 02 October 2019

    TV, press and radio ads for BP Ultimate Fuel did not break the rules around misleadingness, substantiation, exaggeration or comparison.  

  • Smart Metering Communications Body Ltd t/a Smart Energy GB

    • Not Upheld
    • National press, Internet (social networking), Television, Radio
    • 25 September 2019

    A multimedia ad campaign by Smart Energy GB, including TV, Facebook, radio and press ads, did not fall foul of the ad rules as the ads were all deemed unlikely to mislead people.

  • Actegy Ltd

    • Upheld
    • National press, Television
    • 11 September 2019

    A press ad and a TV ad for the Aerosure Medic Device were banned for making unsupported claims that the device was suitable for use by patients with medical conditions involving breathlessness.