Rulings (25)
  • Manuka Doctor (UK) Ltd

    • Upheld
    • National newspaper (ad feature)
    • 06 January 2021

    A newspaper ad for a brand of honey was banned for implying that it could be used as a treatment for coughs and for implying that its “anti-microbial” properties could treat diseases.

  • Lidl Great Britain Ltd

    • Upheld
    • Internet (on own site), National press, Leaflet
    • 16 December 2020

    Two leaflets, a website, and two newspaper ads for Lidl products were banned for quoting unsubstantiated RRP claims.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • 02 December 2020

    A brochure ad for a skin product was banned for implying that it was effective at removing the appearance of wrinkles and removing skin tags, without adequate evidence.

  • Geraint Christopher t/a Hemp in Avalon

    • Upheld
    • 02 December 2020

    A newspaper and Instagram post by a hemp shop were banned for inciting people to break the law by discouraging them from wearing face coverings in shops.

  • Health Solutions Ltd

    • Upheld
    • Leaflet
    • 25 November 2020

    A leaflet for a healthcare service was banned for implying that their food supplements could prevent, treat or cure human disease.

  • BrewDog plc

    • Upheld in part
    • National newspaper (paid ad)
    • 18 November 2020

    Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • Newspaper
    • 11 November 2020

    An ad in a national newspaper made misleading and unsubstantiated claims that a reusable face mask would protect the wearer from COVID-19 and that copper-infused fibres in the mask would kill particles of COVID-19.

  • Esso Petroleum Company, Limited t/a Esso Petroleum Company, Limited

    • Not upheld
    • Magazine
    • 14 October 2020

    A magazine ad for a fuel company did not make misleading environmental claims.

  • Puressentiel UK Ltd

    • Upheld
    • 07 October 2020

    A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.

  • Easylife Group Ltd

    • Upheld
    • Newspaper
    • 12 August 2020

    A newspaper ad for a face mask was banned for implying it could protect wearers from COVID-19 without holding sufficient evidence to prove it met PPE standards.

  • Harvey Water Softeners Ltd

    • Upheld
    • Leaflet
    • 05 August 2020

    A leaflet for a water softener misleadingly claimed that the product produced glossier hair and softer skin.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National press
    • 08 July 2020

    Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.

  • Iceland Foods Ltd t/a Iceland

    • Not upheld
    • National press
    • 29 April 2020

    A national press ad for a supermarket did not make a misleading price comparison.

  • ASTOK Ltd t/a TVBet

    • Upheld
    • Poster, Newspaper, Magazine
    • 15 April 2020

    A media screen and a press ad for a provider of live games to the betting industry made misleading #1 and best-selling claims.

  • Vax Ltd

    • Not upheld
    • Press general
    • 01 April 2020

    A newspaper ad for a vacuum cleaner claiming to be better than the UK’s top 10 bestselling cordless vacuums did not mislead.

  • Hutchison 3G UK Ltd t/a Three UK, 3

    • Upheld
    • National press, Internet (social networking)
    • 25 March 2020

    A tweet and newspaper ad promoting Three’s 5G service were banned for being misleading.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • Insert
    • 18 March 2020

    A brochure ad was banned for making medicinal claims for unlicensed products.

  • RSD Travel Ltd

    • Upheld
    • Magazine, Circular
    • 11 March 2020

    A magazine price comparison ad for a holiday to Cyprus was banned for being misleading.

  • Ecocamel Ltd

    • Upheld
    • National press
    • 04 March 2020

    A national press and magazine ad for a water descaler made misleading claims about the removal and formation of limescale, that it could reduce energy bills and ease dry skin conditions.

  • Sunshine Cruise Holidays Ltd

    • Not upheld
    • National press
    • 26 February 2020

    A newspaper ad for cruises was found to not be misleading on pricing.