Rulings (24)
  • Esso Petroleum Company, Limited t/a Esso Petroleum Company, Limited

    • Not upheld
    • Magazine
    • 14 October 2020

    A magazine ad for a fuel company did not make misleading environmental claims.

  • Puressentiel UK Ltd

    • Upheld
    • 07 October 2020

    A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.

  • Easylife Group Ltd

    • Upheld
    • Newspaper
    • 12 August 2020

    A newspaper ad for a face mask was banned for implying it could protect wearers from COVID-19 without holding sufficient evidence to prove it met PPE standards.

  • Harvey Water Softeners Ltd

    • Upheld
    • Leaflet
    • 05 August 2020

    A leaflet for a water softener misleadingly claimed that the product produced glossier hair and softer skin.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National press
    • 08 July 2020

    Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.

  • Iceland Foods Ltd t/a Iceland

    • Not upheld
    • National press
    • 29 April 2020

    A national press ad for a supermarket did not make a misleading price comparison.

  • ASTOK Ltd t/a TVBet

    • Upheld
    • Poster, Newspaper, Magazine
    • 15 April 2020

    A media screen and a press ad for a provider of live games to the betting industry made misleading #1 and best-selling claims.

  • Vax Ltd

    • Not upheld
    • Press general
    • 01 April 2020

    A newspaper ad for a vacuum cleaner claiming to be better than the UK’s top 10 bestselling cordless vacuums did not mislead.

  • Hutchison 3G UK Ltd t/a Three UK, 3

    • Upheld
    • National press, Internet (social networking)
    • 25 March 2020

    A tweet and newspaper ad promoting Three’s 5G service were banned for being misleading.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • Insert
    • 18 March 2020

    A brochure ad was banned for making medicinal claims for unlicensed products.

  • RSD Travel Ltd

    • Upheld
    • Magazine, Circular
    • 11 March 2020

    A magazine price comparison ad for a holiday to Cyprus was banned for being misleading.

  • Ecocamel Ltd

    • Upheld
    • National press
    • 04 March 2020

    A national press and magazine ad for a water descaler made misleading claims about the removal and formation of limescale, that it could reduce energy bills and ease dry skin conditions.

  • Sunshine Cruise Holidays Ltd

    • Not upheld
    • National press
    • 26 February 2020

    A newspaper ad for cruises was found to not be misleading on pricing.

  • Ryanair Ltd t/a Ryanair Ltd

    • Upheld
    • National press, Television, Radio
    • 05 February 2020

    Press, TV and radio ads for Ryanair included claims about low emissions that could not be substantiated.

  • Vodafone Ltd t/a Voxi, vodafone

    • Upheld
    • Internet (on own site), Internet (social networking), Internet (price comparison), Regional press
    • 05 February 2020

    Claims on a website, newspaper and Facebook ads broke the rules for not making sufficiently clear that Vodafone plans would not deliver 5G speeds.

  • Hey Habito Ltd

    • Not upheld
    • Magazine
    • 29 January 2020

    A print ad for a mortgage broker did not break the rules around harm and offence.

  • News Group Newspapers Ltd t/a The Sun

    • Upheld
    • Internet (on own site), National press
    • 29 January 2020

    An ad on The Sun for tickets to Legoland was banned for not making clear the limitations of the promotion to participants.

  • Bounce Back Drinks Ltd

    • Upheld
    • Regional press
    • 22 January 2020

    An advertorial for a health drink broke the rules for falsely implying endorsements and making unauthorised health claims.

  • Grey Technology Ltd t/a Gtech

    • Upheld in part
    • Internet (on own site), National press
    • 08 January 2020

    A press ad for a vacuum made claims that could not be substantiated.

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld
    • Poster, National press
    • 04 December 2019

    A poster and press ad for KFC were banned for being likely to cause offence.

Informally resolved (4)
  • Dockyard Social CIC

    • 04 December 2019
    • Number of complaints: 2

    Media: Internet (social networking), Leaflet
    Topic: Food, drink and supplements

  • Harrington & Byrne Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery

  • John Lewis Partnership plc

    • 04 December 2019
    • Number of complaints: 3

    Media: National press, Internet (social networking), Point of sale
    Topic: Promotions and competitions

  • Splendor SA

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery, Pricing and charges