Rulings (54)
  • Rosemary Water Ltd

    • Upheld
    • Internet (on own site), National press, Internet (social networking), Brochure, Magazine
    • 31 January 2018

    Seven magazine and national press ads, two paid-for tweets, a video on the advertiser’s Instagram page and the website for Rosemary Water:

    a. A magazine and national press ad, seen in April and June 2017, featured the heading “A LADY IN ACCIAROLI HAS BEEN ON ‘THE ROSEMARY DIET’ FOR 100 YEARS. TELL HER IT’S A F...

  • UK Direct Shop Ltd

    • Upheld
    • Leaflet, Insert
    • 17 January 2018

    An insert leaflet for health product catalogue UK Direct Shop, seen on 25 August 2017, advertised copper soles under the brand name “The Original Copper Heeler”. Along the side of the leaflet was a list of conditions that had boxes ticked next to them. Those were “Aching feet; Swollen legs; Back & neck problems;...

  • Cottons Surveyors Ltd t/a Cottons Chartered Surveyors

    • Not Upheld
    • Catalogue
    • 10 January 2018

    A catalogue for Cottons property auction, which took place on 25 May 2017, contained a number of lots for sale that were presented with price information in the form “*Guide Price: £x - £y (+Fees)”. The asterisk linked to small print text at the foot of each page that stated “*Refer to Guide and Reserve Price Defini...

  • Medspa Pro Ltd t/a Slimspired

    • Upheld
    • Regional press
    • 10 January 2018

    An ad for Slimspired clinic’s TriLipo treatment, a fat reduction treatment, seen in the national press on 18 July 2017, was headed “Clinic’s ‘miracle machine’ causes summer bum rush!”. Text stated “A central London clinic has been forced to keep longer hours in order to deal with the popularity of its new Summer Bum...

  • Iceland Foods Ltd

    • Upheld in part
    • Regional press
    • 03 January 2018

    Two ads for Iceland supermarkets, seen in July 2017:

    a. An ad seen in the national press stated “Iceland Luxury Sourdough Crumpets are better than M&S Ultimate Five Grain Crumpets for overall quality*”. Small print at the bottom of the page stated “*Blind taste test of 58 people conducted by Cambridge Mark...

  • Pfizer Consumer Healthcare Ltd

    • Upheld
    • Magazine
    • 03 January 2018

    A press ad for a beauty drink supplement, seen in May 2017, stated "Build the foundation for beautiful skin from the inside. Discover NEW IMEDEEN Advanced Beauty Shot, a collagen drink to complete your daily beauty routine. Add one bottle a day to help maintain your skin and to reach your deep dermal layer wher...

  • Synformulas GmbH t/a Synformulas

    • Upheld
    • Regional press
    • 20 December 2017

    A regional press ad for Kijimea IBS, who sold capsules to those suffering from IBS (irritable bowel syndrome), seen in the Bromsgrove Standard on 1 September 2017, included text which stated, “Amazing study results The benefits of Kimjea IBS have actually been put to the test in a clinical study - with amazing resul...

  • All Care GB Ltd

    • Upheld
    • Leaflet
    • 13 December 2017

    A flyer for All Care, a domiciliary care service, received in July 2017, included the text “paid DBS checks … guaranteed hours” and “Rates of pay £8.30 per hour Monday through Friday”.

  • Iceland Foods Ltd

    • Not Upheld
    • National press
    • 13 December 2017

    A regional newspaper ad for bread sold by Iceland Foods, seen in August 2017, stated “Our new luxury bread is crafted using the finest ingredients and a traditional 16 hour slow dough process creating outstanding full flavour”. It also stated that the bread was “Delivered fresh every day”.

  • The Dental Suite

    • Not Upheld
    • Regional press
    • 13 December 2017

    A press ad for dentistry practice Dental Suite, seen on 15 June 2017, included a testimonial from a patient, “Ricardo”, who received “same day teeth” treatment. The picture included a before and after photo of his teeth at 9 am and 3 pm. The photo at 9 am showed the teeth were crooked with discoloured gums, while th...

Informally resolved (127)
  • EU Lotto Ltd t/a Lottoland

    • 07 February 2018
    • Number of complaints: 1

    Media: Leaflet
    Topic: Sports, leisure and hobbies, Gambling

  • CMB Multimedia Ltd t/a Enterprise Africa

    • 31 January 2018
    • Number of complaints: 1

    Media: Magazine
    Topic: Computers, phones and telecoms

  • Damartex UK Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Catalogue
    Topic: Clothing, shoes and jewellery

  • Vodafone Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: National press
    Topic: Computers, phones and telecoms

  • Cag (UK) Ltd t/a Keytek

    • 24 January 2018
    • Number of complaints: 1

    Media: Brochure
    Topic: Home and garden

  • Colchester United Football Club Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Brochure
    Topic: Sports, leisure and hobbies

  • NHS England t/a NHS

    • 24 January 2018
    • Number of complaints: 8

    Media: National press, Radio
    Topic: Health conditions, Politics and public services

  • Pro-Direct Sport Ltd t/a Pro:Direct Sport

    • 24 January 2018
    • Number of complaints: 1

    Media: Insert
    Topic: Clothing, shoes and jewellery

  • TUI UK Retail Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media:
    Topic: Holidays, travel and motoring

  • The Bradford Exchange Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Magazine
    Topic: Health conditions, Clothing, shoes and jewellery

Mail order cases (2)
  • Immediate Media Company Ltd t/a buysubscriptions

    • 27 September 2017
    • Number of complaints: 1

    Media: Magazine
    Topic: Sports, leisure and hobbies

  • Boots UK Ltd

    • 16 August 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Promotions and competitions

Database cases (2)
  • Furniture@Work Ltd

    • 17 January 2018
  • Saint John Patrick Publishers Ltd t/a St John Patrick Publishers

    • 17 May 2017