Rulings (31)
  • Grey Technology Ltd t/a Gtech

    • Upheld in part
    • Internet (on own site), National press
    • 08 January 2020

    A press ad for a vacuum made claims that could not be substantiated.

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld
    • Poster, National press
    • 04 December 2019

    A poster and press ad for KFC were banned for being likely to cause offence.

  • Cashino Gaming Ltd t/a Merkur Cashino

    • Not Upheld
    • Ambient, Leaflet
    • 20 November 2019

    A promotion for Cashino Gaming on a bus ticket did not break the gambling ad targeting rules.

  • Parsley Box Ltd

    • Upheld
    • Internet (on own site), National press
    • 13 November 2019

    A press ad and website for a meal delivery service broke the rules around misleadingness and qualification.

  • Hutchison 3G UK Ltd t/a Three UK, 3

    • Upheld
    • National press, Internet (social networking)
    • 25 March 2020

    A tweet and newspaper ad promoting Three’s 5G service were banned for being misleading.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • Insert
    • 18 March 2020

    A brochure ad was banned for making medicinal claims for unlicensed products.

  • RSD Travel Ltd

    • Upheld
    • Magazine, Circular
    • 11 March 2020

    A magazine price comparison ad for a holiday to Cyprus was banned for being misleading.

  • Ecocamel Ltd

    • Upheld
    • National press
    • 04 March 2020

    A national press and magazine ad for a water descaler made misleading claims about the removal and formation of limescale, that it could reduce energy bills and ease dry skin conditions.

  • Sunshine Cruise Holidays Ltd

    • Not upheld
    • National press
    • 26 February 2020

    A newspaper ad for cruises was found to not be misleading on pricing.

  • Ryanair Ltd t/a Ryanair Ltd

    • Upheld
    • National press, Television, Radio
    • 05 February 2020

    Press, TV and radio ads for Ryanair included claims about low emissions that could not be substantiated.

  • Vodafone Ltd t/a Voxi, vodafone

    • Upheld
    • Internet (on own site), Internet (social networking), Internet (price comparison), Regional press
    • 05 February 2020

    Claims on a website, newspaper and Facebook ads broke the rules for not making sufficiently clear that Vodafone plans would not deliver 5G speeds.

  • Hey Habito Ltd

    • Not upheld
    • Magazine
    • 29 January 2020

    A print ad for a mortgage broker did not break the rules around harm and offence.

  • News Group Newspapers Ltd t/a The Sun

    • Upheld
    • Internet (on own site), National press
    • 29 January 2020

    An ad on The Sun for tickets to Legoland was banned for not making clear the limitations of the promotion to participants.

  • Bounce Back Drinks Ltd

    • Upheld
    • Regional press
    • 22 January 2020

    An advertorial for a health drink broke the rules for falsely implying endorsements and making unauthorised health claims.

  • Unvilla Ltd t/a Consol

    • Upheld
    • Magazine
    • 06 November 2019

    A magazine ad for a tanning clinic was banned for making unfounded claims to treat medical conditions, as well as not being obviously identifiable as an ad.

  • Westminster Publications Ltd

    • Upheld
    • Magazine, Direct mail
    • 06 November 2019

    Ads for a political journal online and in direct mailings were banned for not being obviously as ads, and for implying it was an official government publication.   

  • GS Phillips t/a Manor Pharmacy

    • Upheld
    • Regional press
    • 23 October 2019

    A press ad for a health service was banned for implying it could reduce the risk of certain medical conditions without adequate evidence, and that participants wouldn’t need to change their diet to bring about weight loss.

  • Waterloo Solutions Ltd

    • Upheld
    • Direct mail
    • 23 October 2019

    A direct mailing for a claims management service broke the rules by not being obviously identifiable as marketing material.

  • The Cornish Rum Company Ltd

    • Upheld in part
    • Internet (social networking)
    • 16 October 2019

    Ads on Instagram and in print were banned for linking alcohol to illicit drugs and for implying alcohol was capable of changing mood.

  • BP Oil UK Ltd

    • Not Upheld
    • National press, Television, Radio
    • 02 October 2019

    TV, press and radio ads for BP Ultimate Fuel did not break the rules around misleadingness, substantiation, exaggeration or comparison.  

Informally resolved (5)
  • Dockyard Social CIC

    • 04 December 2019
    • Number of complaints: 2

    Media: Internet (social networking), Leaflet
    Topic: Food, drink and supplements

  • Harrington & Byrne Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery

  • John Lewis Partnership plc

    • 04 December 2019
    • Number of complaints: 3

    Media: National press, Internet (social networking), Point of sale
    Topic: Promotions and competitions

  • Splendor SA

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery, Pricing and charges

  • The Back Doctor

    • 10 July 2019
    • Number of complaints: 1

    Media: Circular
    Topic: Health conditions