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MEP LLC t/a O2HyperHealth
A website and leaflet for hyperbaric oxygen therapy discouraged essential treatment for conditions for which medical supervision should be sought.
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Celine SA
An ad in a magazine featured a model who appeared unhealthy thin and was irresponsible.
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Direct Response Marketing Group Ltd t/a Wellform
Four press ads and two circulars were banned for making unsubstantiated claims that a supplement could treat human disease, including Alzheimer’s, featuring false testimonials and increasing fear and undue distress without justifiable reason in their approach to Alzheimer’s.
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Postcode Lottery Ltd t/a People's Postcode Lottery
A national press ad suggested that participating in a lottery could be a solution to financial concerns.
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Tony Parker t/a Dr Tony, AbilityBack
A leaflet for Ability Back Centres misleadingly claimed that a practitioner was a registered Chiropractor who held a general medical qualification.
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London Cask Co Ltd t/a London Cask Company
Two national newspaper ads, a website and a paid-for Google ad for a whisky cask investment company made misleading and unsubstantiated investment return claims and did not make the risks involved in whisky investment clear.
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6G Internet Ltd
A leaflet and a website for a broadband provider misleadingly implied that a sixth-generation mobile network existed and was able to be used by consumers.
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Heritage Park Estates Ltd t/a Bendochy Park
A holiday homes and Lodges estate misleadingly implied that their holiday units could be used for main residential purposes.
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Prime Star Shop Ltd t/a Branshaws
A press ad for an Electric Heater misleadingly implied that their mini heater provided a viable alternative to gas central heating and that it could save consumers money compared to gas central heating.
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Vodafone Ltd t/a Vodafone
Pages on Vodafone’s website, two national press ads, a promoted Tweet, a TV ad and a radio ad misleadingly claimed to offer “The UK’s only Phone Buy-Back Guarantee.”
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Fortress Energy Solutions Ltd
A leaflet for a voltage optimiser products retailer misleadingly claimed the product could save on energy bills.
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Hyundai Motor UK Ltd
A digital billboard, YouTube video and marketing brochure advertising Hyundai’s IONIQ 5 model, misleadingly claimed that the vehicle could charge from 10% to 80% in 18 minutes using a 350 kW charger.
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ASEA LLC
A press ad featuring a lifestyle supplement made unauthorised health claims and claimed to prevent, treat, or cure human disease.
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First Contact Health
A leaflet for a physiotherapist practitioner made misleading and unsubstantiated health claims.
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Helen Taylor Aesthetics Ltd t/a Helen Taylor Aesthetics & Wellness Clinic
A magazine ad for an Aesthetic and Wellness Clinic misleadingly suggested that they could reverse ageing and extend lifespan.
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Balmer Lawn Garage Ltd t/a BalmerLawnMotorrad
A press ad by a car retailer irresponsibly condoned and encouraged unsafe driving.
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Roofsure Ltd t/a RoofSURE Ltd
A newspaper ad for a home solutions retailer made misleading claims that their spray foam insulation could reduce heat loss by a specific amount, did not hold evidence that their product was the most efficient and were unable to prove claims making comparisons with identifiable competitors.
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Uber BV
REPUBLISHED RULING: A paid-for ad and a national press ad for Uber made misleading and unsubstantiated claims about the staff benefits the company provided.
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Phil McIntyre Live Ltd
A press ad promoting comedian Dawn French’s show did not use language that was likely to cause serious or widespread offence to its audience.
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Associated Newspapers Ltd t/a MailOnline
Articles on MailOnline that featured affiliated advertising links were not obviously identifiable as ads.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (20)