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The Sky Mining Company Ltd t/a Sky Mining
A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.
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Nationwide Building Society t/a Nationwide
TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.
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Vytaliving Ltd
A press ad for nutritional tablets claimed a food could treat, prevent or cure human disease, featured claims that were not authorised on the GB NHC Register, and made misleading claims around savings.
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Aldi Stores Ltd t/a Aldi
A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.
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6G Internet Ltd t/a 6Gi
A leaflet for a home broadband provider made misleading claims about providing full fibre broadband.
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Transport For London t/a TFL
A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.
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Ben's Gutters Ltd
Four leaflets, from Ben’s Gutters, presented in the form of a compliment slip: a. The first leaflet from Ben’s Gutters Ltd, was delivered to homes in Powys, Carmarthenshire, Kent and Warwickshire in July 2023. Text which appeared to be handwritten stated “Hello, We are cleaning gutters in your area...
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Equinor ASA
A national press ad for energy company Equinor, seen in June 2023, stated “Wind, oil, gas, carbon capture […]” and “IT’S ALL PART OF THE BROADER ENERGY PICTURE”. A footnote at the bottom of the ad stated “Equinor has been delivering energy solutions to the UK for 40 years, and...
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MEP LLC t/a O2HyperHealth
A website and leaflet for hyperbaric oxygen therapy discouraged essential treatment for conditions for which medical supervision should be sought.
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Celine SA
An ad in a magazine featured a model who appeared unhealthy thin and was irresponsible.
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Direct Response Marketing Group Ltd t/a Wellform
Four press ads and two circulars were banned for making unsubstantiated claims that a supplement could treat human disease, including Alzheimer’s, featuring false testimonials and increasing fear and undue distress without justifiable reason in their approach to Alzheimer’s.
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Postcode Lottery Ltd t/a People's Postcode Lottery
A national press ad suggested that participating in a lottery could be a solution to financial concerns.
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Tony Parker t/a Dr Tony, AbilityBack
A leaflet for Ability Back Centres misleadingly claimed that a practitioner was a registered Chiropractor who held a general medical qualification.
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London Cask Co Ltd t/a London Cask Company
Two national newspaper ads, a website and a paid-for Google ad for a whisky cask investment company made misleading and unsubstantiated investment return claims and did not make the risks involved in whisky investment clear.
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6G Internet Ltd
A leaflet and a website for a broadband provider misleadingly implied that a sixth-generation mobile network existed and was able to be used by consumers.
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Heritage Park Estates Ltd t/a Bendochy Park
A holiday homes and Lodges estate misleadingly implied that their holiday units could be used for main residential purposes.
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Prime Star Shop Ltd t/a Branshaws
A press ad for an Electric Heater misleadingly implied that their mini heater provided a viable alternative to gas central heating and that it could save consumers money compared to gas central heating.
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Vodafone Ltd t/a Vodafone
Pages on Vodafone’s website, two national press ads, a promoted Tweet, a TV ad and a radio ad misleadingly claimed to offer “The UK’s only Phone Buy-Back Guarantee.”
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Fortress Energy Solutions Ltd
A leaflet for a voltage optimiser products retailer misleadingly claimed the product could save on energy bills.
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Hyundai Motor UK Ltd
A digital billboard, YouTube video and marketing brochure advertising Hyundai’s IONIQ 5 model, misleadingly claimed that the vehicle could charge from 10% to 80% in 18 minutes using a 350 kW charger.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (23)