Rulings (23)
  • Rosemary Water Ltd

    • Upheld
    • Internet (on own site), National press, Internet (social networking), Brochure, Magazine
    • 31 January 2018

    Seven magazine and national press ads, two paid-for tweets, a video on the advertiser’s Instagram page and the website for Rosemary Water:a. A magazine and national press ad, seen in April and June 2017, featured the heading “A LADY IN ACCIAROLI HAS BEEN ON ‘THE ROSEMARY DIET’ FOR 100 YEARS. TELL HER IT’S A FAD”. Furth...

  • UK Direct Shop Ltd

    • Upheld
    • Leaflet, Insert
    • 17 January 2018

    An insert leaflet for health product catalogue UK Direct Shop, seen on 25 August 2017, advertised copper soles under the brand name “The Original Copper Heeler”. Along the side of the leaflet was a list of conditions that had boxes ticked next to them. Those were “Aching feet; Swollen legs; Back & neck problems; Sh...

  • Cottons Surveyors Ltd t/a Cottons Chartered Surveyors

    • Not Upheld
    • Catalogue
    • 10 January 2018

    A catalogue for Cottons property auction, which took place on 25 May 2017, contained a number of lots for sale that were presented with price information in the form “*Guide Price: £x - £y (+Fees)”. The asterisk linked to small print text at the foot of each page that stated “*Refer to Guide and Reserve Price Definitio...

  • Medspa Pro Ltd t/a Slimspired

    • Upheld
    • Regional press
    • 10 January 2018

    An ad for Slimspired clinic’s TriLipo treatment, a fat reduction treatment, seen in the national press on 18 July 2017, was headed “Clinic’s ‘miracle machine’ causes summer bum rush!”. Text stated “A central London clinic has been forced to keep longer hours in order to deal with the popularity of its new Summer Bum Li...

  • Iceland Foods Ltd

    • Upheld in part
    • Regional press
    • 03 January 2018

    Two ads for Iceland supermarkets, seen in July 2017:a. An ad seen in the national press stated “Iceland Luxury Sourdough Crumpets are better than M&S Ultimate Five Grain Crumpets for overall quality*”. Small print at the bottom of the page stated “*Blind taste test of 58 people conducted by Cambridge Market Researc...

  • Pfizer Consumer Healthcare Ltd

    • Upheld
    • Magazine
    • 03 January 2018

    A press ad for a beauty drink supplement, seen in May 2017, stated "Build the foundation for beautiful skin from the inside. Discover NEW IMEDEEN Advanced Beauty Shot, a collagen drink to complete your daily beauty routine. Add one bottle a day to help maintain your skin and to reach your deep dermal layer where c...

  • Synformulas GmbH t/a Synformulas

    • Upheld
    • Regional press
    • 20 December 2017

    A regional press ad for Kijimea IBS, who sold capsules to those suffering from IBS (irritable bowel syndrome), seen in the Bromsgrove Standard on 1 September 2017, included text which stated, “Amazing study results The benefits of Kimjea IBS have actually been put to the test in a clinical study - with amazing results!...

  • All Care GB Ltd

    • Upheld
    • Leaflet
    • 13 December 2017

    A flyer for All Care, a domiciliary care service, received in July 2017, included the text “paid DBS checks … guaranteed hours” and “Rates of pay £8.30 per hour Monday through Friday”.

  • Iceland Foods Ltd

    • Not Upheld
    • National press
    • 13 December 2017

    A regional newspaper ad for bread sold by Iceland Foods, seen in August 2017, stated “Our new luxury bread is crafted using the finest ingredients and a traditional 16 hour slow dough process creating outstanding full flavour”. It also stated that the bread was “Delivered fresh every day”.

  • The Dental Suite

    • Not Upheld
    • Regional press
    • 13 December 2017

    A press ad for dentistry practice Dental Suite, seen on 15 June 2017, included a testimonial from a patient, “Ricardo”, who received “same day teeth” treatment. The picture included a before and after photo of his teeth at 9 am and 3 pm. The photo at 9 am showed the teeth were crooked with discoloured gums, while the t...

  • Hidden Hearing Ltd

    • Not Upheld
    • National press
    • 29 November 2017

    A press ad for hearing aid company Hidden Hearing, seen on 1 July 2017, stated in a newspaper-style headline along the top of the ad “Hearing loss linked to dementia”. Text below stated “Shocking research in France has revealed that hearing loss is linked to dementia. A 25 year study has identified that as you age and ...

  • Klober Ltd

    • Upheld
    • Internet (on own site), Brochure
    • 29 November 2017

    A website and brochure for Klober Ltd, a roof ventilation and accessories company:a. The website www.klober.co.uk, seen on 21 February 2017 on a page titled “Profile-Line ® Twin Plain Tile Vent” included the text “Suits Forticrete Gemini profiled Interlocking tiles”.b. The brochure, seen in February 2017, included a pa...

  • Roofoods Ltd t/a Deliveroo

    • Not Upheld
    • Regional press
    • 29 November 2017

    An ad for Deliveroo, seen in the local press in July 2017, stated “Who’s cooking for you tonight? Try something new. Get Very Italian Pizza, Thaikhun, Gourmet Burger Kitchen, Moshimo and The Chilli Pickle delivered to your door”. Further text stated “HOVE AND PORTSLADE GET THE FOOD YOU LOVE, DELIVERED. Deliveroo has br...

  • Croftscope Ltd t/a BOCA

    • Upheld
    • National press
    • 22 November 2017

    An ad for BOCA organic toothpastes was seen in the Raconteur supplement which was included in the Times newspaper on 28 July 2017. The ad featured a black and white image of the body of a naked woman, who was wearing only a pair of strappy heels. The woman in the image was shown reclining in a chair and facing a window...

  • ProBack Clinics Surbiton

    • Upheld
    • National press
    • 22 November 2017

    A national press ad for ProBack Clinics, seen in the London Evening Standard on 12 June 2017, promoted the clinic’s shockwave treatment. Text stated “Shockwave treatment is a computerised alternative to manual manipulation where the machine is able to detect and correct spinal misalignments, break down scar tissue, red...

  • University of West London

    • Upheld
    • Regional press
    • 15 November 2017

    A regional press advertorial for the University of West London (UWL), seen on 20 June 2017, featured text stating that UWL was “named as London’s top modern university - and one of the top 10 in the UK - in the Guardian University Guide 2018”.

  • Virginia Medical Supplies Ltd

    • Upheld
    • Regional press
    • 15 November 2017

    A regional press ad for Salin Plus, a natural salt therapy, seen in the Down Recorder on 26 October 2016 and several other dates up to 17 February 2017, stated in the headline that “COPD, Asthma and Sinusitis sufferers can get relief with Natural Salt Therapy - No Masks or Tubes”. The ad stated that “according to pharm...

  • Condé Nast Publications Ltd

    • Upheld
    • Magazine
    • 08 November 2017

    A magazine ad for Condé Nast Traveller Magazine seen in Glamour Magazine on 22 June 2017 featured a model posed on a beach.

  • Medspa Pro Ltd t/a Slimspired

    • Upheld
    • Regional press
    • 01 November 2017

    A national press ad for Slimspired's 3D Lipo, a fat reduction treatment, seen on 28 March 2017 was headed “The no-gym solution to a bulging belly!”. Text stated “… IF YOU are searching for a way to get the figure you want without the hard work, you need 3D-Lipo! … 3D-Lipo targets your body’s fat cells using a combinati...

  • B-LIFE Ltd t/a ADrop

    • Upheld
    • Magazine
    • 25 October 2017

    A magazine ad for ADrop, a water ioniser, seen in March 2017 under the heading “IONISED ALKALINE WATER-A NATURAL WAY TO IMPROVE YOUR CIRCULATION” included the text, “I was diagnosed with diabetes 18 years ago … I learnt that our bodies are more acidic than they should be … Drinking plenty of water is important to keep ...

Informally resolved (44)
  • EU Lotto Ltd t/a Lottoland

    • 07 February 2018
    • Number of complaints: 1

    Media: Leaflet
    Topic: Sports, leisure and hobbies, Gambling

  • CMB Multimedia Ltd t/a Enterprise Africa

    • 31 January 2018
    • Number of complaints: 1

    Media: Magazine
    Topic: Computers, phones and telecoms

  • Damartex UK Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Catalogue
    Topic: Clothing, shoes and jewellery

  • Vodafone Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: National press
    Topic: Computers, phones and telecoms

  • Cag (UK) Ltd t/a Keytek

    • 24 January 2018
    • Number of complaints: 1

    Media: Brochure
    Topic: Home and garden

  • Colchester United Football Club Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Brochure
    Topic: Sports, leisure and hobbies

  • NHS England t/a NHS

    • 24 January 2018
    • Number of complaints: 8

    Media: National press, Radio
    Topic: Health conditions, Politics and public services

  • Pro-Direct Sport Ltd t/a Pro:Direct Sport

    • 24 January 2018
    • Number of complaints: 1

    Media: Insert
    Topic: Clothing, shoes and jewellery

  • TUI UK Retail Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media:
    Topic: Holidays, travel and motoring

  • The Bradford Exchange Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Magazine
    Topic: Health conditions, Clothing, shoes and jewellery

  • The Elvetham Hotel Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Brochure
    Topic: Holidays, travel and motoring, Sports, leisure and hobbies

  • Associated Newspapers Ltd t/a Mail on Sunday

    • 17 January 2018
    • Number of complaints: 1

    Media: National press
    Topic: Sports, leisure and hobbies

  • Mahabis Ltd

    • 17 January 2018
    • Number of complaints: 2

    Media: Leaflet, Insert
    Topic: Clothing, shoes and jewellery

  • Physioflexx Scotland Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site), Brochure
    Topic: Health conditions, Medical procedures and services

  • Global Product Sourcing Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: National press
    Topic: Appliances, electronics and machinery

  • Argos Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Brochure
    Topic: Computers, phones and telecoms

  • BSH Ltd t/a Neff

    • 03 January 2018
    • Number of complaints: 1

    Media: Brochure
    Topic: Home and garden

  • British Telecommunications plc t/a BT

    • 03 January 2018
    • Number of complaints: 5

    Media: National press
    Topic: Computers, phones and telecoms

  • Fevertree Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Poster, Internet (on own site), National press, Magazine
    Topic: Food, drink and supplements

  • Fleishman-Hillard Group Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Magazine
    Topic: Sports, leisure and hobbies

Database cases (1)
  • Furniture@Work Ltd

    • 17 January 2018