Rulings (23)
  • Grey Technology Ltd t/a Gtech

    • Upheld in part
    • Internet (on own site), National press
    • 08 January 2020

    A press ad for a vacuum made claims that could not be substantiated.

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld
    • Poster, National press
    • 04 December 2019

    A poster and press ad for KFC were banned for being likely to cause offence.

  • Cashino Gaming Ltd t/a Merkur Cashino

    • Not Upheld
    • Ambient, Leaflet
    • 20 November 2019

    A promotion for Cashino Gaming on a bus ticket did not break the gambling ad targeting rules.

  • Parsley Box Ltd

    • Upheld
    • Internet (on own site), National press
    • 13 November 2019

    A press ad and website for a meal delivery service broke the rules around misleadingness and qualification.

  • Bounce Back Drinks Ltd

    • Upheld
    • Regional press
    • 22 January 2020

    An advertorial for a health drink broke the rules for falsely implying endorsements and making unauthorised health claims.

  • Unvilla Ltd t/a Consol

    • Upheld
    • Magazine
    • 06 November 2019

    A magazine ad for a tanning clinic was banned for making unfounded claims to treat medical conditions, as well as not being obviously identifiable as an ad.

  • Westminster Publications Ltd

    • Upheld
    • Magazine, Direct mail
    • 06 November 2019

    Ads for a political journal online and in direct mailings were banned for not being obviously as ads, and for implying it was an official government publication.   

  • GS Phillips t/a Manor Pharmacy

    • Upheld
    • Regional press
    • 23 October 2019

    A press ad for a health service was banned for implying it could reduce the risk of certain medical conditions without adequate evidence, and that participants wouldn’t need to change their diet to bring about weight loss.

  • Waterloo Solutions Ltd

    • Upheld
    • Direct mail
    • 23 October 2019

    A direct mailing for a claims management service broke the rules by not being obviously identifiable as marketing material.

  • The Cornish Rum Company Ltd

    • Upheld in part
    • Internet (social networking)
    • 16 October 2019

    Ads on Instagram and in print were banned for linking alcohol to illicit drugs and for implying alcohol was capable of changing mood.

  • BP Oil UK Ltd

    • Not Upheld
    • National press, Television, Radio
    • 02 October 2019

    TV, press and radio ads for BP Ultimate Fuel did not break the rules around misleadingness, substantiation, exaggeration or comparison.  

  • Smart Metering Communications Body Ltd t/a Smart Energy GB

    • Not Upheld
    • National press, Internet (social networking), Television, Radio
    • 25 September 2019

    A multimedia ad campaign by Smart Energy GB, including TV, Facebook, radio and press ads, did not fall foul of the ad rules as the ads were all deemed unlikely to mislead people.

  • Actegy Ltd

    • Upheld
    • National press, Television
    • 11 September 2019

    A press ad and a TV ad for the Aerosure Medic Device were banned for making unsupported claims that the device was suitable for use by patients with medical conditions involving breathlessness.

  • Iceland Foods Ltd t/a Second Avenue

    • Upheld
    • National press
    • 11 September 2019

    A regional press ad for Iceland price comparisons was banned for making misleading claims.

  • HDR Global Trading Ltd

    • Upheld
    • National press
    • 14 August 2019

    A newspaper ad for the cryptocurrency trading platform BitMEX, seen on 3 January 2019. The ad showed a graph spread across two pages. The horizontal axis was divided and labelled into six month units showing dates between January 2009 and January 2019. The vertical axis was labelled “Bitcoin Price In US Dollars&r...

  • Lidl Northern Ireland GmbH

    • Upheld
    • Regional press
    • 14 August 2019

    A regional press ad for Lidl, seen in the Belfast Telegraph between 15 and 19 January 2019, had a headline which stated "HEALTHY SAVINGS!" followed by text which stated "SAVE £46* VERSUS THE SAME SHOP IN TESCO".  The ad showed two supermarket trolleys filled with different products. ...

  • Fischer Future Heat UK Ltd

    • Upheld
    • Leaflet
    • 07 August 2019

    A leaflet for Fischer heaters, seen in April 2019, on one side stated "10 YEAR WARRANTY*"; "Compatible with Economy 7 (19) and normal tariffs"; "100% COMPLETE HEATING GUARANTEE (1) ... Removing the uncertainty of heating. If our heater does not heat your room to 21 degrees C, we will replace it...

  • BVG Group

    • Upheld
    • Brochure
    • 03 July 2019

    A brochure for Samuel Windsor, a menswear brand, seen in September 2018, stated on its cover page, “END OF SEASON SALE SAVE UP TO 70%”. The brochure included a number of products that were discounted against “TYPICAL HIGH STREET PRICE”: a. Page 4 included a listing for “THE FAMOUS SAMUE...

  • Sunspot Tours Ltd t/a Mercury Holidays

    • Upheld
    • National press
    • 03 July 2019

    Two national press ads for Mercury Holidays, which promoted holiday deals, seen in June 2018: a. The first ad featured text which stated “A week 4* Half Board with a 2nd week FREE from £359”. The ad featured a table which showed the “from” prices of different durations between September...

  • Strasse (UK) Ltd

    • Upheld
    • Magazine
    • 29 May 2019

    An ad for Strasse Garage, seen in the 911 and Porsche World Magazine on 28 February 2019 featured an image of the lower half of a woman’s body wearing a black fitted mini-dress and brightly coloured high heels positioned underneath a car, surrounded by car tools and a handbag. Text positioned across the image stated “A...

Informally resolved (5)
  • Dockyard Social CIC

    • 04 December 2019
    • Number of complaints: 2

    Media: Internet (social networking), Leaflet
    Topic: Food, drink and supplements

  • Harrington & Byrne Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery

  • John Lewis Partnership plc

    • 04 December 2019
    • Number of complaints: 3

    Media: National press, Internet (social networking), Point of sale
    Topic: Promotions and competitions

  • Splendor SA

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery, Pricing and charges

  • The Back Doctor

    • 10 July 2019
    • Number of complaints: 1

    Media: Circular
    Topic: Health conditions