Rulings (20)
  • MEP LLC t/a O2HyperHealth

    • Upheld
    • Internet (website content), Leaflet
    • 27 September 2023

    A website and leaflet for hyperbaric oxygen therapy discouraged essential treatment for conditions for which medical supervision should be sought.

  • Celine SA

    • Upheld
    • National press
    • 20 September 2023

    An ad in a magazine featured a model who appeared unhealthy thin and was irresponsible.

  • Direct Response Marketing Group Ltd t/a Wellform

    • Upheld
    • Press general, Circular
    • 20 September 2023

    Four press ads and two circulars were banned for making unsubstantiated claims that a supplement could treat human disease, including Alzheimer’s, featuring false testimonials and increasing fear and undue distress without justifiable reason in their approach to Alzheimer’s.

  • Postcode Lottery Ltd t/a People's Postcode Lottery

    • Upheld
    • National press
    • 20 September 2023

    A national press ad suggested that participating in a lottery could be a solution to financial concerns.

  • Tony Parker t/a Dr Tony, AbilityBack

    • Upheld
    • Leaflet
    • 13 September 2023

    A leaflet for Ability Back Centres misleadingly claimed that a practitioner was a registered Chiropractor who held a general medical qualification.

  • London Cask Co Ltd t/a London Cask Company

    • Upheld
    • National newspaper (paid ad), Search (paid), Internet (website content)
    • 23 August 2023

    Two national newspaper ads, a website and a paid-for Google ad for a whisky cask investment company made misleading and unsubstantiated investment return claims and did not make the risks involved in whisky investment clear.

  • 6G Internet Ltd

    • Upheld
    • Internet (website content), Leaflet
    • 16 August 2023

    A leaflet and a website for a broadband provider misleadingly implied that a sixth-generation mobile network existed and was able to be used by consumers.

  • Heritage Park Estates Ltd t/a Bendochy Park

    • Upheld
    • National press
    • 16 August 2023

    A holiday homes and Lodges estate misleadingly implied that their holiday units could be used for main residential purposes.

  • Prime Star Shop Ltd t/a Branshaws

    • Upheld in part
    • Press general
    • 16 August 2023

    A press ad for an Electric Heater misleadingly implied that their mini heater provided a viable alternative to gas central heating and that it could save consumers money compared to gas central heating. 

  • Vodafone Ltd t/a Vodafone

    • Upheld
    • National press, Television, Internet (website content), Social media (own site), Radio
    • 05 July 2023

    Pages on Vodafone’s website, two national press ads, a promoted Tweet, a TV ad and a radio ad misleadingly claimed to offer “The UK’s only Phone Buy-Back Guarantee.”

  • Fortress Energy Solutions Ltd

    • Upheld
    • Leaflet
    • 28 June 2023

    A leaflet for a voltage optimiser products retailer misleadingly claimed the product could save on energy bills.

  • Hyundai Motor UK Ltd

    • Upheld
    • Brochure, Internet (video), Poster (digital video)
    • 28 June 2023

    A digital billboard, YouTube video and marketing brochure advertising Hyundai’s IONIQ 5 model, misleadingly claimed that the vehicle could charge from 10% to 80% in 18 minutes using a 350 kW charger.

  • ASEA LLC

    • Upheld
    • Press general
    • 24 May 2023

    A press ad featuring a lifestyle supplement made unauthorised health claims and claimed to prevent, treat, or cure human disease.

  • First Contact Health

    • Upheld
    • Leaflet
    • 26 April 2023

    A leaflet for a physiotherapist practitioner made misleading and unsubstantiated health claims.

  • Helen Taylor Aesthetics Ltd t/a Helen Taylor Aesthetics & Wellness Clinic

    • Upheld
    • Magazine (paid ad)
    • 26 April 2023

    A magazine ad for an Aesthetic and Wellness Clinic misleadingly suggested that they could reverse ageing and extend lifespan.

  • Balmer Lawn Garage Ltd t/a BalmerLawnMotorrad

    • Upheld
    • Press general
    • 19 April 2023

    A press ad by a car retailer irresponsibly condoned and encouraged unsafe driving.

  • Roofsure Ltd t/a RoofSURE Ltd

    • Upheld in part
    • Newspaper
    • 19 April 2023

    A newspaper ad for a home solutions retailer made misleading claims that their spray foam insulation could reduce heat loss by a specific amount, did not hold evidence that their product was the most efficient and were unable to prove claims making comparisons with identifiable competitors.

  • Uber BV

    • Upheld
    • App (paid ad), National newspaper (ad feature)
    • 05 April 2023

    REPUBLISHED RULING: A paid-for ad and a national press ad for Uber made misleading and unsubstantiated claims about the staff benefits the company provided.

  • Phil McIntyre Live Ltd

    • Not upheld
    • National press
    • 15 March 2023

    A press ad promoting comedian Dawn French’s show did not use language that was likely to cause serious or widespread offence to its audience.

  • Associated Newspapers Ltd t/a MailOnline

    • Upheld
    • Website (own site)
    • 21 December 2022

    Articles on MailOnline that featured affiliated advertising links were not obviously identifiable as ads.