Rulings (19)
  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Trailfinders Ltd

    • Upheld
    • Brochure
    • 15 June 2022

    A holiday brochure was misleading because it did not make it sufficiently clear that special offers on free nights and free room upgrades were subject to restrictions. 

  • Tesco Stores Ltd t/a Tesco

    • Upheld
    • Television, Newspaper, VOD, Radio
    • 08 June 2022

    A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.

  • Stacey Bradley

    • Upheld
    • Newspaper
    • 25 May 2022

    Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.

  • Specsavers Hearcare Ltd

    • Not upheld
    • Leaflet
    • 16 February 2022

    A leaflet for Specsavers Hearcare was unlikely to cause serious or widespread offence and was not irresponsible.

  • Steven Thomas

    • Upheld
    • 02 February 2022

    A local press ad placed by Steven Thomas, seen in the Forest of Dean and Wye Valley Review, The Forester and the Cheltenham Post in September and October 2021 featured the headline “Do you know about the MHRA Yellow Card Scheme?” with the sub-headline “Have you been vaccinated or know somebody who has? Did you know th...

  • Oatly UK Ltd t/a Oatly

    • Upheld in part
    • Television, Newspaper, Social media (own site)
    • 26 January 2022

    Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims. 

  • Ben's Gutters Ltd

    • Upheld
    • Leaflet
    • 22 December 2021

    A leaflet advertising a gutter cleaning service was banned for misleadingly giving the overall impression that the national company was a local small business or tradesperson.

  • Uber BV

    • Upheld
    • National newspaper (paid ad), App (paid ad)
    • 15 December 2021

    A paid-for ad on The Economist app and a national press ad for Uber were banned for misleadingly implying that benefits which all operators were required to provide were unique to them. 

  • Actegy Ltd

    • Upheld
    • Newspaper
    • 01 December 2021

    A newspaper ad for a medical device was banned for making misleading health claims and misleading price claims.

  • Domino's Pizza UK & Ireland Ltd

    • Not upheld
    • Leaflet
    • 24 November 2021

    A leaflet for Domino’s Pizza was found to be unlikely to cause serious or widespread offence.

  • Jaguar Land Rover Ltd

    • Not upheld
    • National newspaper (ad feature)
    • 24 November 2021

    A newspaper ad for Jaguar Land Rover was not found to be socially irresponsible.

  • Hidden Hearing Ltd

    • Upheld
    • Press general
    • 03 November 2021

    An ad for a hearing aid was banned for misleading claims about pricing.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • Newspaper
    • 22 September 2021

    A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.

  • Cheshire Health & Medical Professionals LLP

    • Upheld
    • Magazine
    • 15 September 2021

    We banned an ad for a medical device claiming over misleading efficacy claims around pain relief.

  • Agriculture and Horticulture Development Board t/a AHDB

    • Not upheld
    • Social media (paid ad), Television, VOD
    • 18 August 2021

    We did not uphold complaints regarding ads encouraging meat consumption.

  • Vodafone Ltd

    • Upheld
    • Newspaper, Internet (website content)
    • 28 July 2021

    A website and newspaper ad for Vodafone were banned for claiming to be the “UK’s best mobile data network” without having adequate proof to substantiate the claim.

  • Cignpost Diagnostics Ltd

    • Upheld
    • Newspaper
    • 21 July 2021

    A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.

  • Actegy Ltd

    • Upheld
    • Television
    • 14 July 2021

    A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.