-
Argos Limited t/a Argos
A page in the Argos 2025 Christmas gift guide featuring the video game Call of Duty: Black Ops 7 failed to make clear that the game contained loot boxes. Another ad was investigated but it didn’t break the rules.
-
Big Fang Collective Ltd t/a Golf Fang
A leaflet for an indoor golf venue didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.
-
Parc AI Ltd t/a Parc
A leaflet for a car parking app didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.
-
BetterYou Ltd t/a Better You
A magazine ad for a supplement company made misleading claims that their product delivered vitamin D “quickly” and enabled fast absorption of vitamin D into the body.
-
Digital Vapers
A leaflet for a vape retailer featuring colourful cartoon-style fruit characters broke the rules by being likely to appeal particularly to people under 18 years of age.
-
Centrica Hive Ltd t/a Hive
A national press ad for Hive promoting solar panels didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to include all material information.
-
WashWater UK Ltd
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.
-
GGRS Energie Ltd
A regional press ad for GGRS Energie made exaggerated and unsubstantiated savings claims about solar installation and failed to include all material information.
-
Zzoomm plc
A circular letter for a broadband provider wasn’t obviously identifiable as marketing material and misled consumers by presenting it in a way that implied they were important notices on broadband disruption.
-
William Hill Organization Ltd t/a William Hill
A promotional voucher for William Hill encouraged irresponsible use.
-
SP Graham Retail Ltd
A voucher for Sean Graham bookmakers didn’t include all the significant conditions of the promotion and also failed to administer the promotion fairly.
-
Lloyds Bank plc t/a Lloyds Banking Group (LBG)
A national press ad for Lloyds Bank misleadingly implied that they had made donations to social housing projects and omitted significant information that put these claims into context.
-
Energystore Ltd
A local press ad for a loft and wall cavity insulation installation company was misleading because it omitted material information about the government funding available for installing insulation products.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (13)