Rulings (21)
  • Independent British Vape Trade Association t/a IBVTA

    • Upheld
    • National newspaper (ad feature)
    • 01 May 2024

    A newspaper advertorial indirectly promoted unlicenced e-cigarettes.

  • The Sky Mining Company Ltd t/a Sky Mining

    • Press general, Internet (website content), Social media (own site)
    • 10 April 2024

    A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.

  • Nationwide Building Society t/a Nationwide

    • Upheld
    • Press general, Television, Radio
    • 03 April 2024

    TV, radio and press ads for Nationwide were misleading as consumers were likely to understand that the building society had made a long-term decision not to close their branches and that they had not recently closed any branches when this was not the case.

  • Vytaliving Ltd

    • Upheld
    • Press general
    • 27 March 2024

    A press ad for nutritional tablets claimed a food could treat, prevent or cure human disease, featured claims that were not authorised on the GB NHC Register, and made misleading claims around savings.

  • Aldi Stores Ltd t/a Aldi

    • Upheld
    • National press
    • 20 March 2024

    A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.

  • 6G Internet Ltd t/a 6Gi

    • Upheld
    • Leaflet
    • 06 March 2024

    A leaflet for a home broadband provider made misleading claims about providing full fibre broadband.

  • Transport For London t/a TFL

    • Upheld in part
    • National press, Television, Radio
    • 07 February 2024

    A TV ad, radio ads and a press ad for Transport for London’s Ultra Low Emission Zone (ULEZ) expansion contained some misleading claims about reductions in levels of nitrous oxide in central London.

  • Ben's Gutters Ltd

    • Upheld
    • 20 December 2023

    Four leaflets, from Ben’s Gutters, presented in the form of a compliment slip: a. The first leaflet from Ben’s Gutters Ltd, was delivered to homes in Powys, Carmarthenshire, Kent and Warwickshire in July 2023. Text which appeared to be handwritten stated “Hello, We are cleaning gutters in your area...

  • Equinor ASA

    • Upheld
    • 20 December 2023

    A national press ad for energy company Equinor, seen in June 2023, stated “Wind, oil, gas, carbon capture […]” and “IT’S ALL PART OF THE BROADER ENERGY PICTURE”. A footnote at the bottom of the ad stated “Equinor has been delivering energy solutions to the UK for 40 years, and...

  • MEP LLC t/a O2HyperHealth

    • Upheld
    • Internet (website content), Leaflet
    • 27 September 2023

    A website and leaflet for hyperbaric oxygen therapy discouraged essential treatment for conditions for which medical supervision should be sought.

  • Celine SA

    • Upheld
    • National press
    • 20 September 2023

    An ad in a magazine featured a model who appeared unhealthy thin and was irresponsible.

  • Direct Response Marketing Group Ltd t/a Wellform

    • Upheld
    • Press general, Circular
    • 20 September 2023

    Four press ads and two circulars were banned for making unsubstantiated claims that a supplement could treat human disease, including Alzheimer’s, featuring false testimonials and increasing fear and undue distress without justifiable reason in their approach to Alzheimer’s.

  • Postcode Lottery Ltd t/a People's Postcode Lottery

    • Upheld
    • National press
    • 20 September 2023

    A national press ad suggested that participating in a lottery could be a solution to financial concerns.

  • Tony Parker t/a Dr Tony, AbilityBack

    • Upheld
    • Leaflet
    • 13 September 2023

    A leaflet for Ability Back Centres misleadingly claimed that a practitioner was a registered Chiropractor who held a general medical qualification.

  • London Cask Co Ltd t/a London Cask Company

    • Upheld
    • National newspaper (paid ad), Search (paid), Internet (website content)
    • 23 August 2023

    Two national newspaper ads, a website and a paid-for Google ad for a whisky cask investment company made misleading and unsubstantiated investment return claims and did not make the risks involved in whisky investment clear.

  • 6G Internet Ltd

    • Upheld
    • Internet (website content), Leaflet
    • 16 August 2023

    A leaflet and a website for a broadband provider misleadingly implied that a sixth-generation mobile network existed and was able to be used by consumers.

  • Heritage Park Estates Ltd t/a Bendochy Park

    • Upheld
    • National press
    • 16 August 2023

    A holiday homes and Lodges estate misleadingly implied that their holiday units could be used for main residential purposes.

  • Prime Star Shop Ltd t/a Branshaws

    • Upheld in part
    • Press general
    • 16 August 2023

    A press ad for an Electric Heater misleadingly implied that their mini heater provided a viable alternative to gas central heating and that it could save consumers money compared to gas central heating. 

  • Vodafone Ltd t/a Vodafone

    • Upheld
    • National press, Television, Internet (website content), Social media (own site), Radio
    • 05 July 2023

    Pages on Vodafone’s website, two national press ads, a promoted Tweet, a TV ad and a radio ad misleadingly claimed to offer “The UK’s only Phone Buy-Back Guarantee.”

  • Fortress Energy Solutions Ltd

    • Upheld
    • Leaflet
    • 28 June 2023

    A leaflet for a voltage optimiser products retailer misleadingly claimed the product could save on energy bills.

Informally resolved (1)
  • iVape21

    • 12 June 2024
    • Number of complaints: 1

    Topic: Vaping, smoking and drugs