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The Boots Company PLC t/a Boots
A national press ad for Boots featured a promotion that wasn’t administered fairly and caused participants unnecessary disappointment.
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Argos Limited t/a Argos
A page in the Argos 2025 Christmas gift guide featuring the video game Call of Duty: Black Ops 7 failed to make clear that the game contained loot boxes. Another ad was investigated but it didn’t break the rules.
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Big Fang Collective Ltd t/a Golf Fang
A leaflet for an indoor golf venue didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.
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Parc AI Ltd t/a Parc
A leaflet for a car parking app didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.
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BetterYou Ltd t/a Better You
A magazine ad for a supplement company made misleading claims that their product delivered vitamin D “quickly” and enabled fast absorption of vitamin D into the body.
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Digital Vapers
A leaflet for a vape retailer featuring colourful cartoon-style fruit characters broke the rules by being likely to appeal particularly to people under 18 years of age.
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Centrica Hive Ltd t/a Hive
A national press ad for Hive promoting solar panels didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to include all material information.
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WashWater UK Ltd
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.
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GGRS Energie Ltd
A regional press ad for GGRS Energie made exaggerated and unsubstantiated savings claims about solar installation and failed to include all material information.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (9)