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Latest rulings

  • Fischer Future Heat UK Ltd

    • Upheld in part
    • Internet (on own site)
    • 28 June 2017

    The website, for a heating company, seen on 17 January 2017. Under the heading “Electric Storage Heaters” the ad stated “Fischer German electric storage heaters are the perfect replacement for gas central heating or night storage heaters. They’re low input for total efficiency”. The ad also...

  • Finarea SA t/a Telediscount

    • Upheld
    • Internet (on own site)
    • 11 January 2017

    The home page of, an international access number service, featured a box allowing viewers to look up charges per minute to different countries. For calls to Israel, it stated “To landlines 1 pence per minute”.

  • Taywell Ice Creams Ltd

    • Upheld
    • Internet (on own site), Packaging
    • 04 January 2017

    A website for Taywell Ice Creams,, seen on 29 March 2016. Text on the home page stated "say NO to ADDED SUGAR!" When the cursor hovered above the text, a pop-up text box appeared which stated, "Refined Sugar Free Ice Cream | Sweet Rebellion". Text under the heading "THE REBEL'S MANIFESTO" fu...

  • Atlas Editions UK Ltd

    • Upheld
    • National press, Direct mail
    • 14 December 2016

    A press ad and a direct mailing for Atlas Editions promoted replica toy vehicles.

    a. The press ad, seen in August 2016, promoted a “Dinky Toys Morris Mini-Traveller” replica car. The ad featured the claim "Yours for only £1.99 + free P&P. Absolutely No Commitment". Text in the body of the ad stated “...