Latest news
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If it matters, make sure it’s included
- CAP News
- 11 July 2024
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World Environment Day 2024
- CAP News
- 05 June 2024
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Non-'exhaust'ive guidance on advertising electric vehicles
- CAP News
- 05 June 2024
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Food for thought - Environmental claims in food advertising
- CAP News
- 05 June 2024
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(Responsibly) dispose of any green disposal uncertainties
- CAP News
- 05 June 2024
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It’s not that easy being ‘green’ – promoting good work without misleading by omission
- CAP News
- 05 June 2024
Latest rulings
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London Luton Airport Ltd t/a Luton Rising
- Upheld
- 10 July 2024
A magazine ad and a poster for Luton Rising did not adequately qualify the claims made in the ad and omitted material information about the environmental impact of London Luton Airport’s expansion.
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Wessex Water Services Ltd
- Upheld
- 10 July 2024
A TV ad for Wessex Water did not adequately qualify the environmental claims made in the ad and omitted material information about the company’s environmental impact.
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Easigrass (Distribution) Ltd
- Upheld
- Website (own site), Social media (own site)
- 27 March 2024
A Facebook post and website for artificial grass made misleading claims about recyclability, and misleadingly implied the product was eco friendly.
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Ford Motor Company Ltd t/a Ford
- Not upheld
- Search (paid)
- 21 February 2024
A paid-for Google ad did not mislead when claiming a car had ‘zero emissions driving’.