Latest rulings

  • Oatly UK Ltd t/a Oatly

    • Upheld in part
    • Television, Newspaper, Social media (own site)
    • 26 January 2022

    Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims. 

  • Pepsi Lipton International

    • Upheld
    • Poster
    • 19 January 2022

    A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic. 

  • Roxane UK Ltd t/a Aqua Pura

    • Upheld in part
    • Television
    • 19 January 2022

    A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.  

  • Magnatech Technology Ltd

    • Upheld
    • Internet (website content)
    • 22 December 2021

    A website ad for magnet technology for boiler systems was banned for making misleading fuel efficiency claims.