Latest news
-
Squash those Code breaches – it’s Veganuary!
- CAP News
- 13 January 2022
-
New advertising guidance on misleading environmental claims and social responsibility
- ASA and CAP News
- 09 December 2021
-
We're supporting National Consumer Week 2021
- ASA News
- 06 December 2021
-
Ensure your recycling claims aren’t a load of rubbish
- CAP News
- 30 September 2021
-
ASA statement on the regulation of environmental claims and issues in advertising
- ASA News
- 23 September 2021
-
Misleading by emissions? Environmental claims and the CAP Code
- CAP News
- 27 May 2021
Latest rulings
-
Innocent Ltd t/a Innocent
- Upheld
- Television, VOD
- 23 February 2022
A video on demand ad, a paid-for YouTube and a TV ad for Innocent drinks was banned for exaggerating the total environmental benefit of the products.
-
Oatly UK Ltd t/a Oatly
- Upheld in part
- Television, Newspaper, Social media (own site)
- 26 January 2022
Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims.
-
Pepsi Lipton International
- Upheld
- Poster
- 19 January 2022
A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic.
-
Roxane UK Ltd t/a Aqua Pura
- Upheld in part
- Television
- 19 January 2022
A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.