Latest news
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Supporting Ad Net Zero
- ASA blog post
- 18 November 2020
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Being roundabout when advertising hybrid and electric vehicles can fuel complaints
- CAP News
- 30 July 2020
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Ensuring your environmental claims are more than just hot air
- CAP News
- 04 June 2020
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A fractious debate but a clear outcome
- ASA blog post
- 05 January 2017
- Guy Parker
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Green claims in advertising
- CAP News
- 03 December 2015
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'Exhaust'ive guidance? Environmental claims and electric vehicles
- CAP News
- 21 August 2014
Latest rulings
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SCA Investments Ltd t/a Gousto
- Upheld
- 02 December 2020
A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.
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Puressentiel UK Ltd
- Upheld
- 07 October 2020
A newspaper ad for an air spray product misleadingly implied that it could reduce airborne household bacteria.
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British Gas Services Ltd t/a British Gas
- Not upheld
- Radio
- 12 August 2020
Three radio ads for British Gas’ HomeCare service did not make misleading price claims.
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BOXT Ltd
- Upheld in part
- Television, Social media (own site)
- 15 July 2020
A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.