Recruitment and work

Helpful information on the advertising rules for ads about activities, products or services that relate to job recruitment and paid work.

There is a whole section of the advertising rule book dedicated entirely to ads for employment, business opportunities and homeworking schemes.

In general the rules require advertisers to: be clear about what they are offering; be honest about the terms and conditions of employment, including salary; indicate if they are an employment agency; make no promises about employment if they are merely offering vocational training and state the factors likely to affect a consumer’s understanding of the offer (e.g. charges for raw materials for homework schemes, the existence of an investment, etc).

Advertisers should be aware that several statutes could be relevant to marketing communications for employment and business opportunities, for example the Employment Agencies Act 1973 or The Employment Equality (Age) Regulations 2006. Matters relating to discrimination in job adverts would fall under legislation like this and are not regulated by us.

+ Read more - Show less

Latest rulings

Outsourceful Ltd t/a Outsourceful

Upheld
Email, Internet (website content)
24 January 2024

An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.

Recruitment and work

Helpful information on the advertising rules for ads about activities, products or services that relate to job recruitment and paid work.

Latest news

Making sure your employment ads are a job well done

Recruiting for three Members for the Advertising Advisory Committee

Voted the ‘best’? Comparisons based on surveys or awards

Getting the job done: getting your ads for employment opportunities right

How to #boss multi-level-marketing ads with these top tips

Contacting Multi-level Marketing companies to ensure recruitment ads aren't misleading

Latest rulings

Outsourceful Ltd t/a Outsourceful

Help getting it right

Popular advice

Multi-Level Marketing

Employment and Recruitment: General

Employment and Recruitment: Earnings claims

Relevant codes

25 Instructional courses

20 Employment, homework schemes and business opportunities

24 Homeworking schemes