Recruitment and work

Helpful information on the advertising rules for ads about activities, products or services that relate to job recruitment and paid work.

There is a whole section of the advertising rule book dedicated entirely to ads for employment, business opportunities and homeworking schemes.

In general the rules require advertisers to: be clear about what they are offering; be honest about the terms and conditions of employment, including salary; indicate if they are an employment agency; make no promises about employment if they are merely offering vocational training and state the factors likely to affect a consumer’s understanding of the offer (e.g. charges for raw materials for homework schemes, the existence of an investment, etc).

Advertisers should be aware that several statutes could be relevant to marketing communications for employment and business opportunities, for example the Employment Agencies Act 1973 or The Employment Equality (Age) Regulations 2006. Matters relating to discrimination in job adverts would fall under legislation like this and are not regulated by us.

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Latest rulings

Shaw Academy Pvt Ltd
- Upheld
- Search (paid), Social media (paid ad)
- 07 July 2021
A website ad, a paid-for Facebook ad and a paid-for Google ad for an education company were banned for making various misleading claims about their courses.
Learning Group Ltd t/a Montessori Tutors
- Upheld
- Internet (website content)
- 28 April 2021
A website ad for a tutoring company was banned for quoting earnings figures that could not be adequately substantiated.
Noir Consulting Ltd
- Not upheld
- Internet (website content)
- 17 February 2021
Three job ads on a recruitment company’s website were not found to be misleading.
ITonlinelearning Ltd
- Upheld
- Website (paid ad)
- 03 February 2021
Two ads on two job vacancy websites were banned for misleadingly implying that a genuine job was being advertised.

View all rulings

Recruitment and work

Helpful information on the advertising rules for ads about activities, products or services that relate to job recruitment and paid work.

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Latest rulings

Shaw Academy Pvt Ltd

Learning Group Ltd t/a Montessori Tutors

Noir Consulting Ltd

ITonlinelearning Ltd

Help getting it right

Popular advice

Multi-Level Marketing

Guidance Notice for MLM Companies

Guidance Pack for MLM Sellers Recruitment

Relevant codes

20 Employment, homework schemes and business opportunities

25 Instructional courses

24 Homeworking schemes