Recruitment and work

Helpful information on the advertising rules for ads about activities, products or services that relate to job recruitment and paid work.

There is a whole section of the advertising rule book dedicated entirely to ads for employment, business opportunities and homeworking schemes.

In general the rules require advertisers to: be clear about what they are offering; be honest about the terms and conditions of employment, including salary; indicate if they are an employment agency; make no promises about employment if they are merely offering vocational training and state the factors likely to affect a consumer’s understanding of the offer (e.g. charges for raw materials for homework schemes, the existence of an investment, etc).

Advertisers should be aware that several statutes could be relevant to marketing communications for employment and business opportunities, for example the Employment Agencies Act 1973 or The Employment Equality (Age) Regulations 2006. Matters relating to discrimination in job adverts would fall under legislation like this and are not regulated by us.

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Latest rulings

The Secret Diamond Academy
- Upheld
- Social media (own site)
- 26 April 2023
Two posts on the Facebook page of a beauty salon advertised training courses for sclerotherapy, without making clear the nature, requirements, qualifications and professional registration details of the course.
Rated People Ltd t/a RatedPeople.com
- Upheld
- Poster
- 14 December 2022
A poster for a tradesperson directory included a gender stereotype that was likely to cause harm and serious offence.

View all rulings

Recruitment and work

Helpful information on the advertising rules for ads about activities, products or services that relate to job recruitment and paid work.

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Relevant codes

25 Instructional courses

20 Employment, homework schemes and business opportunities

24 Homeworking schemes