Recruitment and work

Helpful information on the advertising rules for ads about activities, products or services that relate to job recruitment and paid work.

There is a whole section of the advertising rule book dedicated entirely to ads for employment, business opportunities and homeworking schemes.

In general the rules require advertisers to: be clear about what they are offering; be honest about the terms and conditions of employment, including salary; indicate if they are an employment agency; make no promises about employment if they are merely offering vocational training and state the factors likely to affect a consumer’s understanding of the offer (e.g. charges for raw materials for homework schemes, the existence of an investment, etc).

Advertisers should be aware that several statutes could be relevant to marketing communications for employment and business opportunities, for example the Employment Agencies Act 1973 or The Employment Equality (Age) Regulations 2006. Matters relating to discrimination in job adverts would fall under legislation like this and are not regulated by us.

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Latest rulings

The Workers Union Ltd
- Upheld
- Search (paid), Website (own site)
- 20 October 2021
A paid-for search ad and a website ad for an employment-related services company was banned for misleadingly implying that they were a trade union.
London Medical Academy - Pre Medical Education Ltd t/a London Medical Academy
- Upheld
- Internet (website content)
- 06 October 2021
A website ad promoting medical courses was banned for implying that they were accredited higher education courses and that they were recognised by the GMC when this was not the case.
ThePowerMBA Inc
- Upheld
- Social media (paid ad)
- 22 September 2021
A paid-for Facebook post by an online course provider was banned for misleadingly implying that they offered an accredited MBA degree qualification.
Shaw Academy Pvt Ltd
- Upheld
- Search (paid), Social media (paid ad)
- 07 July 2021
A website ad, a paid-for Facebook ad and a paid-for Google ad for an education company were banned for making various misleading claims about their courses.

View all rulings

Recruitment and work

Helpful information on the advertising rules for ads about activities, products or services that relate to job recruitment and paid work.

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Latest rulings

The Workers Union Ltd

London Medical Academy - Pre Medical Education Ltd t/a London Medical Academy

ThePowerMBA Inc

Shaw Academy Pvt Ltd

Help getting it right

Popular advice

Multi-Level Marketing

Guidance Pack for MLM Sellers Recruitment

Guidance Notice for MLM Companies

Relevant codes

20 Employment, homework schemes and business opportunities

26 Services offering individual advice on consumer or personal problems

25 Instructional courses

24 Homeworking schemes