Recruitment and work

Helpful information on the advertising rules for ads about activities, products or services that relate to job recruitment and paid work.

There is a whole section of the advertising rule book dedicated entirely to ads for employment, business opportunities and homeworking schemes.

In general the rules require advertisers to: be clear about what they are offering; be honest about the terms and conditions of employment, including salary; indicate if they are an employment agency; make no promises about employment if they are merely offering vocational training and state the factors likely to affect a consumer’s understanding of the offer (e.g. charges for raw materials for homework schemes, the existence of an investment, etc).

Advertisers should be aware that several statutes could be relevant to marketing communications for employment and business opportunities, for example the Employment Agencies Act 1973 or The Employment Equality (Age) Regulations 2006. Matters relating to discrimination in job adverts would fall under legislation like this and are not regulated by us.

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Latest rulings

Solaw International Ltd t/a QLTS Advantage
- Upheld
- Internet (on own site), Website (own site)
- 29 April 2020
A website for a training course for lawyers made misleading and unverified claims.
People Per Hour Ltd t/a PeoplePerHour
- Upheld
- 08 January 2020
A poster ad was banned for perpetuating harmful gender stereotypes.
XYZ Training Group Ltd
- Not upheld
- Internet (on own site)
- 30 October 2019
A website for asbestos awareness training courses did not break the rules around misleadingness and substantiation.
MyBuilder Limited
- Not Upheld
- Television
- 23 October 2019
A TV ad for a tradesman service did not break the misleadingness rules.

View all rulings

Recruitment and work

Helpful information on the advertising rules for ads about activities, products or services that relate to job recruitment and paid work.

Latest news

Making sure your employment ads are a job well done

A quick guide to employment ads

Selling sales - how to write a compliant recruitment ad

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Employment opportunities

Change to Rules on Employment advertising

Latest rulings

Solaw International Ltd t/a QLTS Advantage

People Per Hour Ltd t/a PeoplePerHour

XYZ Training Group Ltd

MyBuilder Limited

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Relevant codes

20 Employment, homework schemes and business opportunities

24 Homeworking schemes

25 Instructional courses

26 Services offering individual advice on consumer or personal problems