Latest news
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Regulating the Illusion of Intelligence in Ads
- CAP News
- 27 August 2026
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Less healthy foods – an overview of LHF
- CAP News
- 27 August 2026
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Would you kindly read our video game marketing tips?
- CAP News
- 27 August 2026
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The ABC of back-to-school campaigns
- CAP News
- 13 August 2026
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All that glitters isn’t compliant – advice for jewellery ads
- CAP News
- 13 August 2026
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All you need to know about weapons in ads
- CAP News
- 23 July 2026
Latest rulings
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ATR Brands Ltd t/a Antler
- Upheld
- 02 September 2026
Two emails and a website page for a luggage retailer misleadingly implied a promotion included all products they sold, by stating a promotion related to “everything” or applied “sitewide” when this was not the case.
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The Boots Company PLC t/a Boots
- Upheld
- National newspaper (paid ad)
- 19 August 2026
A national press ad for Boots featured a promotion that wasn’t administered fairly and caused participants unnecessary disappointment.
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Nectar Sleep Ltd
- Upheld
- Website (own site)
- 12 August 2026
The homepage for the Nectar Sleep website made misleading saving claims and didn’t make the basis of their savings claims clear. They also made comparisons against other brands’ prices without ensuring the claims were based on the actual price of the product.
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BoyleSports (Gibraltar) Ltd t/a BoyleSports
- Upheld
- 29 July 2026
A paid-for online display ad for a gambling company encouraged gambling behaviour that was socially irresponsible and could lead to financial harm by encouraging frequent and repetitive participation.

