Latest news
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Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads
- CAP News
- 09 October 2025
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A picture says a thousand words. Avoiding misleading imagery in ads
- CAP News
- 11 September 2025
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Naughty or Nice? Stick to the ad rules this Christmas
- CAP News
- 11 September 2025
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Like, follow and subscribe to our influencer marketing advice
- CAP News
- 28 August 2025
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Make the grade with your back-to-school campaigns
- CAP News
- 28 August 2025
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Disposing of misleading ads
- CAP News
- 14 August 2025
Latest rulings
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Jones Whyte Law Ltd t/a Jones Whyte
- Upheld
- Social media (paid ad), Website (own site)
- 24 September 2025
A website and paid-for Facebook ad for James Whyte, relating to group action compensation claims for people who had been affected by a data breach, failed to present material information clearly and also omitted material information.
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KP Law Ltd
- Upheld
- Social media (paid ad), Website (own site)
- 24 September 2025
A website and a paid-for Facebook ad for Join the Claim, relating to group action compensation claims by people who had been affected by a data breach, falsely implied that the advertiser was acting for purposes outside its business, didn’t make their commercial intent clear, didn’t present material informa...
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Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress
- Upheld
- Search (paid), Email
- 17 September 2025
An email and paid-for Google search ad for AliExpress made misleading price statements.
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Lloyds Bank plc
- Upheld
- 20 August 2025
A national press ad for Lloyds Banking Group, seen on 25 March 2025, included a photo of a black horse galloping past new homes with building work underway. Large text stated “£19.5 billion for social housing. And that’s just the start”. Smaller text underneath stated “Everyone deserves a safe place to call home. That’...