Latest news
-
Bag a Bargain, Not a Breach: Black Friday and the CAP Code
- CAP News
- 08 October 2026
-
A pulse check for health apps: when does software become a medical device?
- CAP News
- 08 October 2026
-
Protecting vulnerable audiences
- CAP News
- 08 October 2026
-
Remember, remember the Ad Codes in November: for spooky and bonfire night themed ads
- CAP News
- 24 September 2026
-
No more grey areas: fair representations for every generation
- CAP News
- 24 September 2026
-
Regulating the Illusion of Intelligence in Ads
- CAP News
- 27 August 2026
Latest rulings
-
Chart Prime Trading LLC
- Upheld
- Social media (paid ad)
- 14 October 2026
Two paid-for Facebook ads for a financial education platform didn’t make clear that the value of investments could go down as well as up and misleadingly suggested that money could be made quickly with minimal risks. The ads also took advantage of peoples’ potential lack of experience by implying that finan...
-
Finelo Ltd
- Upheld
- Social media (paid ad)
- 14 October 2026
Two paid-for Facebook ads for a financial education platform didn’t make clear that the value of investments could go down as well as up and misleadingly suggested money could be made quickly with minimal risks. The ads also took advantage of the peoples’ potential lack of experience by implying that financ...
-
ATR Brands Ltd t/a Antler
- Upheld
- 02 September 2026
Two emails and a website page for a luggage retailer misleadingly implied a promotion included all products they sold, by stating a promotion related to “everything” or applied “sitewide” when this was not the case.
-
The Boots Company PLC t/a Boots
- Upheld
- National newspaper (paid ad)
- 19 August 2026
A national press ad for Boots featured a promotion that wasn’t administered fairly and caused participants unnecessary disappointment.

