Latest news
-
A picture says a thousand words. Avoiding misleading imagery in ads
- CAP News
- 11 September 2025
-
Naughty or Nice? Stick to the ad rules this Christmas
- CAP News
- 11 September 2025
-
Like, follow and subscribe to our influencer marketing advice
- CAP News
- 28 August 2025
-
Make the grade with your back-to-school campaigns
- CAP News
- 28 August 2025
-
Disposing of misleading ads
- CAP News
- 14 August 2025
-
What’s the story when advertising ticket sales?
- CAP News
- 14 August 2025
Latest rulings
-
Lloyds Bank plc
- Upheld
- 20 August 2025
A national press ad for Lloyds Banking Group, seen on 25 March 2025, included a photo of a black horse galloping past new homes with building work underway. Large text stated “£19.5 billion for social housing. And that’s just the start”. Smaller text underneath stated “Everyone deserves a safe place to call home. That’...
-
Amazing Giveaways Ltd
- Upheld
- 13 August 2025
A Facebook post for a prize draw wasn't administered fairly and caused unnecessary disappointment.
-
Amazon Europe Core Sarl t/a Amazon.co.uk
- Upheld
- Website (own site)
- 06 August 2025
A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.
-
Octopus Energy Ltd
- Upheld
- Social media (paid ad)
- 30 July 2025
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.