Latest news
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Like, follow and subscribe to our influencer marketing advice
- CAP News
- 28 August 2025
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Make the grade with your back-to-school campaigns
- CAP News
- 28 August 2025
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Disposing of misleading ads
- CAP News
- 14 August 2025
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What’s the story when advertising ticket sales?
- CAP News
- 14 August 2025
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Top tips on targeting and placement
- CAP News
- 24 July 2025
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The industry panels that help the ASA and CAP in their regulatory decision making
- CAP News
- 10 July 2025
Latest rulings
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Lloyds Bank plc
- Upheld
- 20 August 2025
A national press ad for Lloyds Banking Group, seen on 25 March 2025, included a photo of a black horse galloping past new homes with building work underway. Large text stated “£19.5 billion for social housing. And that’s just the start”. Smaller text underneath stated “Everyone deserves a safe place to call home. That’...
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Amazing Giveaways Ltd
- Upheld
- 13 August 2025
A Facebook post for a prize draw wasn't administered fairly and caused unnecessary disappointment.
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Amazon Europe Core Sarl t/a Amazon.co.uk
- Upheld
- Website (own site)
- 06 August 2025
A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.
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Octopus Energy Ltd
- Upheld
- Social media (paid ad)
- 30 July 2025
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.