A quick guide to changes to the misleading advertising rules

• CAP News
• 15 May 2025

Liquid BBLs – Keep It Responsible – No ifs, no butts

• CAP News
• 15 May 2025

Annual Report 2024: Transforming our regulation and maintaining trust in advertising 

• ASA and CAP News
• 29 April 2025

Ensure your land investment ads are based on solid ground

• CAP News
• 24 April 2025

Stay up to data: four key tips on using personal data for marketing

• CAP News
• 10 April 2025

Staying on the right side of the line – updated guidance to make sure your ads don’t offend

• CAP News
• 27 March 2025

Rosenthal Capital Ltd t/a ULEZProsperity

• Upheld
• Website (own site)
• 07 May 2025

A website made misleading and unsubstantiated investment returns claims and promoted a financial product in a way that couldn't be easily understood.

FX Compared Ltd t/a FXcompared

• Upheld
• Website (own site)
• 23 April 2025

A website made misleading savings claims and implied that the international money transfer providers they recommended were the top providers compared to all other providers when they only included providers from a limited sector of the market. It also failed to make clear that a result listing was an ad. 

Groupe SEB UK Ltd t/a Tefal

• Upheld
• Website (own site)
• 16 April 2025

A website product page for a set of pans misleadingly implied that a discount offer could be used for particular products when that was not the case.

Viagogo GmbH

• Upheld
• Audio (podcast)
• 09 April 2025

A podcast ad claimed that over half the events listed on Viagogo had tickets selling below face value when this wasn’t the case.