Latest news
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The ABC of back-to-school campaigns
- CAP News
- 13 August 2026
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All that glitters isn’t compliant – advice for jewellery ads
- CAP News
- 13 August 2026
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All you need to know about weapons in ads
- CAP News
- 23 July 2026
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Wishful drinking - hangover cures and the Code
- CAP News
- 09 July 2026
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All that glisters is not gold - advertising gold investments.
- CAP News
- 25 June 2026
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The odds are… it’s an ad! Gambling ‘content marketing’ and the Code
- CAP News
- 11 June 2026
Latest rulings
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The Boots Company PLC t/a Boots
- Upheld
- National newspaper (paid ad)
- 19 August 2026
A national press ad for Boots featured a promotion that wasn’t administered fairly and caused participants unnecessary disappointment.
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Nectar Sleep Ltd
- Upheld
- Website (own site)
- 12 August 2026
The homepage for the Nectar Sleep website made misleading saving claims and didn’t make the basis of their savings claims clear. They also made comparisons against other brands’ prices without ensuring the claims were based on the actual price of the product.
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BoyleSports (Gibraltar) Ltd t/a BoyleSports
- Upheld
- 29 July 2026
A paid-for online display ad for a gambling company encouraged gambling behaviour that was socially irresponsible and could lead to financial harm by encouraging frequent and repetitive participation.
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Capgroup Inc Ltd
- Upheld
- Website (own site)
- 08 July 2026
A website for a whiskey cask and gold coin investment company made misleading claims about investment returns. As well as misleadingly presenting an incorrect Trustpilot score. The ad also failed to make clear that cask whiskey investments were unregulated and that examples of past performance weren’t necessarily...

