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Latest rulings

  • ActiveSignal Ltd t/a Equiwinner

    • Upheld
    • Internet (on own site)
    • 12 October 2016

    The website, seen on 8 June 2016, included various claims about the the Equiwinner patch. They included “… the only product designed to restore normal blood pressure in a horse is Equiwinner, which comes with a guarantee that it will restore normal circulation. After a ten day course of Equiwinner...

  • Aviform Ltd

    • Upheld
    • Internet (on own site), Magazine
    • 14 September 2016

    Claims for the Aviform horse joint supplement Suppleaze Gold, seen on 12 May 2016 on the advertiser’s own website and in Horse & Hound magazine:

    a. The advertiser’s website included the claims “Suppleaze Gold … includes the optimum ratios of Glucosamine HCL (5.5g) and Chondroitin (2g) per 10g...

  • Etesia UK Ltd t/a Etesia

    • Upheld
    • E-mail
    • 29 June 2016

    An email, dated 21 October 2015, sent by on behalf of Etesia UK Ltd, a horticultural equipment company, stated "Meet the Etesia Calendar Girls at SALTEX! the NEC Birmingham". The email included a picture of two pouting women wearing cut-off shorts, leaning on a motorised lawnmower. A second pictu...

  • Greencoat Ltd t/a Natural Animal Feeds

    • Upheld
    • Magazine
    • 11 May 2016

    An advertorial, seen in the July 2015 edition of Horse and Hound, for a horse supplement was headed "JOINT SUPPLEMENTS - LATEST FINDINGS? Whatever we do with our horses, be it hacking or four-star eventing, we need them to be sound and fit for purpose. This means ensuring our horses' joints are fit and healthy at al...