Latest rulings

  • LeMieux Ltd

    • Upheld
    • Internet (website content)
    • 27 April 2022

    A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence.

  • Agriculture and Horticulture Development Board t/a AHDB

    • Not upheld
    • Social media (paid ad), Television, VOD
    • 18 August 2021

    We did not uphold complaints regarding ads encouraging meat consumption.

  • Noble Foods Ltd

    • Not upheld
    • Internet (website content)
    • 11 August 2021

    A website post about the condition of chickens for farms which supply eggs did not break the CAP Code.