Latest news
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Vetting claims about products for animal health
- CAP News
- 21 April 2022
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Paws for thought: Animals in ads
- CAP News
- 21 April 2022
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Squash those Code breaches – it’s Veganuary!
- CAP News
- 13 January 2022
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The "Particular Appeal" of Animals
- CAP News
- 29 April 2021
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Paws and clause: Avoiding an advertising cat-astrophe when featuring animals
- CAP News
- 15 April 2021
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As it’s Easter, lettuce take a look at some bunny rulings
- CAP News
- 25 March 2021
Latest rulings
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Vegan Friendly UK
- Upheld in part
- Television
- 08 June 2022
A TV ad for Vegan Friendly UK was likely to cause distress to both younger and adult audiences and therefore was not suitable for broadcast on TV regardless of scheduling restrictions.
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LeMieux Ltd
- Upheld
- Internet (website content)
- 27 April 2022
A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence.
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Agriculture and Horticulture Development Board t/a AHDB
- Not upheld
- Social media (paid ad), Television, VOD
- 18 August 2021
We did not uphold complaints regarding ads encouraging meat consumption.