Latest news
-
Vexed by verifiability? How to make sure your ads comply
- CAP News
- 26 February 2021
-
Avoiding ‘Fake Views’ – A guide to testimonials and endorsements
- CAP News
- 10 December 2020
-
Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads
- CAP News
- 24 September 2020
-
Using consumers’ data for marketing – Consent and legitimate interest
- CAP News
- 24 September 2020
Latest rulings
-
Beer52 Ltd
- Upheld
- Mailing
- 24 February 2021
A letter from a beer company broke the CAP Code as it was not obviously identifiable as an ad.
-
360 Health Ltd t/a London Vaccination Centre
- Upheld
- 14 October 2020
A direct email from a vaccination clinic was banned for implying that a positive COVID-19 antibody test would show that people were immune to the disease.
-
Beer52 Ltd
- Upheld
- 16 September 2020
A website ad for a beer subscription service made misleading claims about a discount offer.
-
PCK SKIN (Manchester) Ltd t/a SkinSpaceUK
- Upheld
- 13 May 2020
A promotional email, by an aesthetic clinic, offering vitamin injections broke the rules by promoting prescription-only medicines to the general public.