A marketing communication email from ASOS was banned for implying all their products were included in an offer when this was not the case.
A letter from a beer company broke the CAP Code as it was not obviously identifiable as an ad.
A direct email from a vaccination clinic was banned for implying that a positive COVID-19 antibody test would show that people were immune to the disease.
A website ad for a beer subscription service made misleading claims about a discount offer.
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.