Rulings (14)
  • Source Ltd

    • Upheld
    • Direct mail
    • 07 February 2018

    A direct mailing for Source Ltd, which promoted the Meristem Dietary Supplement, received on 14 August 2017, described, over 18 pages, the product’s ability to “replace and renew every cell in the human body, completely rejuvenating it … effectively rejuvenate your 11 vital systems, restore your youth and recover perfe...

  • Top Travel UK Ltd t/a Flywhizz

    • Upheld
    • E-mail
    • 31 January 2018

    An email for a travel operator, Flywhizz, dated 24 October 2017, included text at the top of the email which stated “From British Airways”. Various airlines were listed in the body of the email, including British Airways.

  • Groupon Goods Global GmbH

    • Upheld
    • E-mail
    • 24 January 2018

    A product page on www.groupon.co.uk, promoting an offer on toilet rolls, seen on 5 October 2017 featured text that stated, “60x Rolls of Cusheen Quilted Lavender Toilet Paper Difference 64% £33.31 [strikethrough price] £11.99 …”.

  • MyCityDeal Ltd t/a Groupon

    • Upheld
    • E-mail
    • 03 January 2018

    Three emails for Groupon:a. The first email, seen on 21 September 2017, included the text “Fitbit Smart Fitness Watch £44.99 £39.97 View Deal”. The price £44.99 was crossed out. The deal page linked to from the ad included the text “Fitbit Smart Watch With Free Delivery From £86.99”.b. The second email, seen on 22 Sept...

  • Shambhallah Healing Center Ltd

    • Upheld
    • E-mail
    • 03 January 2018

    An email from Eventbrite for The Shambhallah Healing Center, sent on 20 September 2017, titled “FW: Join us & Reverse Your Diabetes or Hypertension in 30 days”. The body of the email stated “REVERSE YOUR DIABETES OR HYPERTENSION IN 30 DAYS WITH SHAMBALLAH HEALING CENTER … Medical & Pharmaceutical Industries tre...

  • ACAI Marketing Ltd

    • Upheld
    • Leaflet
    • 20 December 2017

    Two direct mailings for a marketing company, ACAI Marketing Ltd:1. The first mailing, received on 14 March 2017, featured text in large font at the top of the mailing that said "FINAL NOTICE". Text in a smaller font below stated "DEAR [recipient's name] An Unclaimed Reward is being held for you at our ma...

  • Unity Bar Group Ltd t/a Unity Nightclub

    • Upheld
    • Leaflet
    • 13 December 2017

    A flyer for Unity Nightclub, seen in July 2017, stated “Saturday 15 July 2017, Ibiza Giveaway Holiday for 2 inc flights, hotel, itinerary to Ibiza in August 2017, date TBC”. Text below this stated “You must be in the building on Saturday for winner announcement at 1am”.

  • Advanced Wall Solutions Ltd

    • Upheld
    • Leaflet
    • 06 December 2017

    A leaflet by Advanced Wall Solutions Ltd for Proteks Systems, an exterior wall application, seen on 28 July 2017, invited recipients to contact them for a survey and quotation for their property. Text under the heading "What our customers say" stated "We had the Proteks System applied to our property in ...

  • Pro-Dec Products Ltd t/a ScrewCaps UK

    • Upheld
    • Leaflet
    • 29 November 2017

    A flyer for ScrewCaps UK, a manufacturer of fastener cover caps, was seen on 15 August 2017. The image featured a naked woman photographed from the back, with the shot slightly angled from below, wearing ski boots, gloves and skis, and carrying ski poles. Red text stating “COVER UP” partially obscured her bottom.

  • Kingstown Associates Ltd t/a HealthyLiving Direct

    • Upheld
    • Catalogue
    • 15 November 2017

    A brochure for Healthy Living Direct, seen in June 2017, contained ads on one page for various products including a number of sex toys and sex aids. Two of the products, a sex toy entitled “The Pleasurable Way To Relieve Stress” and “Erecta Prompt Cream” had appeared in a previous ASA Adjudication. The ad also containe...

  • Redfoot Shoes Ltd t/a Goodwin Smith

    • Upheld
    • Internet (on own site), E-mail, Internet (social networking), Internet (video)
    • 15 November 2017

    Ads for Goodwin Smith Shoes seen in August 2017:a. An email included the claim “Fancy a pair?” and was accompanied by an image of three women wearing just knickers, with one woman’s breasts exposed, the second covering her chest with her arm with her nipple exposed and the third posed in front of the others holding a ...

  • Skill on Net Ltd

    • Not Upheld
    • Direct mail
    • 15 November 2017

    A leaflet for an online casino, playojo.com, seen on 29 June 2016 featured text on the front that stated “Play your ojo Wheel and win Free Spins! …”. At the bottom of the leaflet was small print that stated “No deposit required. Min. withdrawal £20. The OJO Wheel guarantees Free Spins if you select the ‘Wheely Easy’ wh...

  • Aquil Ltd

    • Upheld
    • Leaflet, Insert
    • 25 October 2017

    A leaflet for Aquil Ltd, a shoe insole company, inserted in to a daily newspaper, was seen on 6 May 2017. It included text which stated “Your feet can now heal your body … Helps with weight loss … Improves your concentration … Reduces your blood pressure ... Strengthen the heart and immune system”. It also included mul...

  • ICTV Brands UK Ltd t/a Photo Therapeutics

    • Upheld
    • Leaflet
    • 25 October 2017

    A leaflet for Photo Therapeutics, seen on 17 July 2017, for the No!No! Micro hair removal device featured a headline price statement (in red coloured text) on both the front and back pages that stated “Yours now from under £50†”. The third page of the leaflet stated “YOURS NOW FOR ONLY £49.66” and “†followed by 2 payme...

Informally resolved (69)
  • Bonne Terre Ltd t/a Sky Bet

    • 07 February 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Sports, leisure and hobbies

  • GIOBM Ltd t/a NEDonBoard.com

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site), E-mail
    Topic: Recruitment and work

  • Majestic Wine Warehouses Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Alcohol

  • QMetric Group Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Direct mail
    Topic: Financial products and services

  • Kings Fitness & Leisure

    • 31 January 2018
    • Number of complaints: 1

    Media: Direct mail
    Topic: Sports, leisure and hobbies

  • Platinum Gaming Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Gambling

  • The Cooden Medical Group

    • 31 January 2018
    • Number of complaints: 1

    Media: Leaflet
    Topic: Health conditions

  • Vodafone Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Direct mail
    Topic: Sports, leisure and hobbies

  • Hermes Parcelnet Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: E-mail, Internet (sales promotion)
    Topic: Promotions and competitions, Delivery, construction and logistics

  • Sport & Leisure Management Ltd t/a Everyone Active

    • 24 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • Hedox Ltd t/a West London Interventional Clinic

    • 17 January 2018
    • Number of complaints: 1

    Media: Leaflet
    Topic: Promotions and competitions, Cosmetic surgery and procedures

  • Photobox Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Appliances, electronics and machinery, Sports, leisure and hobbies

  • Student Money Saver Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Sports, leisure and hobbies, Financial products and services

  • myhotelbreak.com

    • 10 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Holidays, travel and motoring

  • Art-Line Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Sports, leisure and hobbies

  • Audible Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Sports, leisure and hobbies

  • Oliver Sweeney Trading Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Clothing, shoes and jewellery

  • Royal Caribbean Cruises Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Holidays, travel and motoring

  • First Greater Western Ltd t/a Great Western Railway

    • 20 December 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Holidays, travel and motoring

  • Giving Support Ltd t/a UXT British Recycling Centre

    • 20 December 2017
    • Number of complaints: 1

    Media: Other
    Topic: Charity, education and Third sector

Database cases (14)
  • Dipsticks Research Ltd t/a panelbase.net

    • 24 January 2018
  • ROM Soccerleagues Ltd t/a Soccersixes

    • 24 January 2018
  • Made a Mano Srl t/a madeamano.com

    • 17 January 2018
  • WorldPay (UK) Ltd

    • 20 December 2017
  • Afibel SAS

    • 06 December 2017
  • New Wave Capital Ltd t/a Capital on Tap

    • 06 December 2017
  • Daub Alderney Ltd

    • 29 November 2017
  • FSB Technology (UK) Ltd t/a 21Bet

    • 29 November 2017
  • MT SecureTrade Ltd

    • 29 November 2017
  • Wye Valley Promotions Ltd

    • 22 November 2017
  • Capital One Bank (Europe) plc

    • 15 November 2017
  • Wowcher Ltd

    • 08 November 2017
  • Glide Utilities Ltd

    • 25 October 2017
  • Quotatis Ltd

    • 25 October 2017