A TV ad and an email promoting TalkTalk’s broadband service were banned for making misleading price claims.
An email from an industry news outlet was banned for implying that their microfibre cloth could remove Covid-19 with a high level of efficacy without having sufficient evidence to substantiate the claim.
A marketing communication email from ASOS was banned for implying all their products were included in an offer when this was not the case.
A letter from a beer company broke the CAP Code as it was not obviously identifiable as an ad.
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.