Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (4)

TalkTalk Telecom Ltd t/a TalkTalk
- Upheld
- Email, Television
- 29 September 2021
A TV ad and an email promoting TalkTalk’s broadband service were banned for making misleading price claims.
Freudenberg Household Products LP t/a Vileda
- Upheld
- Email
- 11 August 2021
An email from an industry news outlet was banned for implying that their microfibre cloth could remove Covid-19 with a high level of efficacy without having sufficient evidence to substantiate the claim.
Asos.com Ltd
- Upheld
- Email
- 05 May 2021
A marketing communication email from ASOS was banned for implying all their products were included in an offer when this was not the case.
Beer52 Ltd
- Upheld
- Mailing
- 24 February 2021
A letter from a beer company broke the CAP Code as it was not obviously identifiable as an ad.

Informally resolved (0)

Mail order cases (0)

Database cases (0)