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Storage Giant Ltd
Two web pages and an email for a self-storage company made best price guaranteed claims without evidence to support them. They also failed to make sure that quoted prices reflected the total cost people would pay and didn’t make clear when prices were promotional or subject to significant...
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Butlins Skyline Ltd t/a Butlins
An email promotion for Butlins wasn’t administered fairly because the closing date of the promotion was changed
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Banquist Ltd t/a Winedrops
Two emails and a paid-for Instagram ad for an online wine retailer made misleading and unsubstantiated claims about the origin of their wine. They also failed to make clear the basis of the price comparisons and the significant conditions of the promotion.
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Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress
An email and paid-for Google search ad for AliExpress made misleading price statements.
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Ambassador Cruise Holidays Ltd
An email advertising offers on cruises made misleading savings claims.
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uSwitch Ltd
A marketing email did not mislead consumers about an exclusive offer to switch gas suppliers.
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Marks and Spencer plc
A page within the Marks and Spencer app was socially irresponsible by portraying a model as unhealthily thin. A website, email and second app page were also investigated but did not break the rules.
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Good Guru Ltd t/a Protein World
An email made claims that a food could treat anorexia.
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CLF Distribution Ltd
An email misleadingly claimed that products only contained “naturally sweet ingredients”.
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CityFibre Holdings Ltd
A direct mailing wasn't misleading.
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Maki Online Services Ltd
An email misrepresented the consequences of not renewing an expired document and didn't make clear that an eVisa could be obtained for free via the Government’s website.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (11)