Rulings

Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.

Rulings (7)

Ambassador Cruise Holidays Ltd
- Upheld
- Email
- 27 August 2025
An email advertising offers on cruises made misleading savings claims.
uSwitch Ltd
- Not upheld
- 13 August 2025
A marketing email did not mislead consumers about an exclusive offer to switch gas suppliers.
Marks and Spencer plc
- Upheld in part
- Email, App (own claim), Website (own site)
- 23 July 2025
A page within the Marks and Spencer app was socially irresponsible by portraying a model as unhealthily thin. A website, email and second app page were also investigated but did not break the rules.
Good Guru Ltd t/a Protein World
- Upheld
- Email
- 02 July 2025
An email made claims that a food could treat anorexia.
CLF Distribution Ltd
- Upheld
- Email
- 11 June 2025
An email misleadingly claimed that products only contained “naturally sweet ingredients”.
CityFibre Holdings Ltd
- Not upheld
- Direct mail
- 23 April 2025
A direct mailing wasn't misleading.
Maki Online Services Ltd
- Upheld
- Email
- 26 February 2025
An email misrepresented the consequences of not renewing an expired document and didn't make clear that an eVisa could be obtained for free via the Government’s website.

Informally resolved (0)

Mail order cases (0)

Database cases (0)