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  • Taywell Ice Creams Ltd

    • Upheld
    • Internet (on own site), Packaging
    • 04 January 2017

    A website for Taywell Ice Creams,, seen on 29 March 2016. Text on the home page stated "say NO to ADDED SUGAR!" When the cursor hovered above the text, a pop-up text box appeared which stated, "Refined Sugar Free Ice Cream | Sweet Rebellion". Text under the heading "THE REBEL'S MANIFESTO" fu...

  • Walkers Snacks Ltd

    • Upheld in part
    • Internet (on own site), Internet (social networking), Television, Internet (sales promotion), Packaging
    • 17 August 2016

    Ads for the “Spell & Go” sales promotion for Walkers Crisps, in which participants were required to spell out the name of destinations for an opportunity to win one of 20,000 holidays. The ads were seen in May 2016 in the following media:

    a. The Walkers website

    b. On Walkers’ Twitter a...

  • Nuby UK LLP

    • Upheld
    • Internet (on own site), Point of sale
    • 27 July 2016

    A website for Nuby, a baby products retailer,, seen on 19 March 2016. Text on the page promoting "Nuby All Natural Toddler Training Toothpaste and Toothbrush - Blue/Green" stated "Nuby's All Natural Toddler Training Toothpaste with Citroganix* and Toothbrush is the perfect combination for cleaning yo...

  • Power Leisure Bookmakers Ltd t/a Paddy Power

    • Upheld in part
    • Press general, Television
    • 06 July 2016

    A TV and press ad for Paddy Power, seen on 15 March 2016.

    a. The TV ad featured an actor who answered a phone that was labelled “Paddy Power COMPLAINTS”. The caller asked, “What’s this I hear about your incredible Cheltenham offer being available to everyone even riff-raff?” The actor replied, “That’s rig...