Latest rulings

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (own site)
    • 14 April 2021

    A Facebook post promoting spice mixes was banned as the product’s name implied that it could help consumers lose weight.

  • Bio-Medical Research Ltd t/a Slendertone

    • Upheld
    • 10 March 2021

    A TV ad for a toning belt was banned for misleadingly implying that the product was able to affect the size of the waist by visibly firming and toning the abdominal muscles.

  • Skinny Tan Ltd in association with Elly Norris

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 February 2021

    Two Instagram stories by an influencer promoting a beauty product were banned for applying a filter which misleadingly exaggerated the effect the product was capable of achieving.

  • L(A)B Life and Beauty

    • Upheld
    • Internet (on own site)
    • 16 December 2020

    A website post and three Facebook posts by a skin and healthcare company were banned for claiming its belt product could help consumers lose weight without substantial evidence to support the claim.