Latest rulings

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 April 2024

    An Instagram Reel on Katie Price’s account was not obviously recognisable as an ad, irresponsibly promoted a diet that fell below 800 calories a day, and made weight loss claims for the products shown that aren’t authorised on the GB NHC Register.

  • Chengyi Daily Department Store t/a Shop1102829235 Store

    • Upheld
    • Website (paid ad)
    • 01 November 2023

    A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.

  • Doctor Burgos de la Obra SLP t/a drburgosdelaobra_lipedema

    • Upheld in part
    • Social media (influencer or affiliate ad)
    • 18 October 2023

    Ads on Gabriella Lindley’s YouTube, TikTok and Instagram pages were not obviously identifiable as ads.