How we handle complaints
With any complaint the ASA receives, our focus is on providing a proportionate and fair process for all involved.
What we cover
Our advertising rules apply across UK media. Here we outline which materials are covered by our rules.
Our proactive work
We don’t just wait to receive complaints; we monitor ads across different sectors and media and take action to make sure standards are being maintained.
Working with others
Find out why and how we work with various organisations, covering advertisers, trade bodies, pressure groups, regulatory partners, media owners and independent experts.
How we consult
Our consultations invite people to share their opinions and provide evidence on important issues. We take this into account when making decisions about proposed changes to our advertising rules.