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  • Home
  • About ASA and CAP
  • The work we do
  • How we handle complaints

    How we handle complaints

    With any complaint the ASA receives, our focus is on providing a proportionate and fair process for all involved.

  • What we cover

    What we cover

    Our advertising rules apply across UK media. Here we outline which materials are covered by our rules.

  • Our proactive work

    Our proactive work

    We don’t just wait to receive complaints; we monitor ads across different sectors and media and take action to make sure standards are being maintained.

  • Working with others

    Working with others

    Find out why and how we work with various organisations, covering advertisers, trade bodies, pressure groups, regulatory partners, media owners and independent experts.

  • How we consult

    How we consult

    Our consultations invite people to share their opinions and provide evidence on important issues. We take this into account when making decisions about proposed changes to our advertising rules.

  • Working internationally

    Working internationally

    International cooperation is the key to meeting global challenges.

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Contact us:

The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214
 
The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991
 
The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744
 
The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412
 
All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [view on map]

Tel: 020 7492 2222

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