Latest news
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Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads
- CAP News
- 09 October 2025
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Celebrating Black History Month: Advertising with respect and responsibility
- CAP News
- 09 October 2025
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Below Deck Insight? Yes CAP!
- CAP News
- 28 August 2025
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The industry panels that help the ASA and CAP in their regulatory decision making
- CAP News
- 10 July 2025
Latest rulings
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Sweet Bee Organics Ltd
- Upheld
- Website (own site)
- 29 October 2025
A website for a beauty products retailer made medicinal claims about an unlicensed product.
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HW Fantasy Ltd t/a My Passion
- Upheld
- In-game (apps)
- 15 October 2025
An in-game ad for an online romantic novel service, seen in a puzzle game was socially irresponsible and likely to cause serious and widespread offence, including by trivialising violence against women.
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Hammonds Furniture Ltd t/a Hammonds
- Upheld
- Website (own site)
- 08 October 2025
A banner ad and a page on the Hammonds Furniture website, misleadingly implied that discount offers were time limited and also made unsubstantiated and unverifiable comparative claims with identifiable competitors.
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BCCR Ltd t/a Belief Coding Cognitive Rewiring
- Upheld
- Social media (own site)
- 01 October 2025
Two posts on Jessica Cunningham’s Facebook page advertising belief coding discouraged essential treatment for conditions for which medical supervision should be sought and made unsubstantiated claims for the efficacy of belief coding in treating health conditions.
