Latest news
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Bag a Bargain, Not a Breach: Black Friday and the CAP Code
- CAP News
- 08 October 2026
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A pulse check for health apps: when does software become a medical device?
- CAP News
- 08 October 2026
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Protecting vulnerable audiences
- CAP News
- 08 October 2026
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Green fashion: get your environmental claims runway ready!
- CAP News
- 10 September 2026
Latest rulings
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Smart Gravity Ltd t/a top10onlinecasinoreviews.co.uk
- Upheld
- Search (paid)
- 09 September 2026
A paid-for search ad for a gambling comparison website was not targeted responsibly.
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The Boots Company PLC t/a Boots
- Upheld
- National newspaper (paid ad)
- 19 August 2026
A national press ad for Boots featured a promotion that wasn’t administered fairly and caused participants unnecessary disappointment.
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Gary Baron
- Upheld
- 12 August 2026
A webpage for Gary Baron Counselling claimed that he was a member of the British Association of Counsellors and Psycotherapists when this wasn’t the case.
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Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)
- Upheld in part
- Social media (paid ad), Website (own site)
- 05 August 2026
A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.
