Latest rulings

  • Persons unknown t/a Cloud Nine

    • Upheld
    • Social media (paid ad)
    • 01 April 2026

    A paid-for Facebook ad for a clothing company made medical claims for a product that didn’t have the relevant compliance labels and wasn’t registered with the Medicines and Healthcare products Regulatory Agency. The ad also discouraged essential treatment for a condition for which medical supervision should...

  • Mark Anthony Brands (UK) Ltd t/a White Claw UK

    • Upheld
    • Social media (own site)
    • 25 March 2026

    An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.

  • Digital Vapers

    • Upheld
    • Leaflet
    • 18 March 2026

    A leaflet for a vape retailer featuring colourful cartoon-style fruit characters broke the rules by being likely to appeal particularly to people under 18 years of age.

  • RTSB Ltd t/a Match Bingo

    • Not upheld
    • Social media (influencer or affiliate ad)
    • 04 March 2026

    [Republished ruling] A YouTube ad for Match Bingo, which featured the Tottenham Hotspur Football team, wasn’t inappropriately targeted to under-18s.