Latest news
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Below Deck Insight? Yes CAP!
- CAP News
- 28 August 2025
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The industry panels that help the ASA and CAP in their regulatory decision making
- CAP News
- 10 July 2025
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Off with your heads! Keeping within the rules in ads that reference the royals
- CAP News
- 12 June 2025
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Mental Health Awareness Week 2025
- CAP News
- 29 May 2025
Latest rulings
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Dribble Media Ltd t/a Midnite
- Upheld
- Social media (own site)
- 17 September 2025
A post on Midnite’s X page featuring an AI generated video depicting footballer Trent Alexander-Arnold had strong appeal to under-18s.
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Menwell Ltd t/a Voy
- Upheld
- Search (paid)
- 17 September 2025
A paid-for Google ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
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SJC&M Ltd t/a Scar Erase
- Upheld in part
- Internet (classified)
- 17 September 2025
A product listing on Amazon for scar treatments made unsubstantiated efficacy claims about the treatment period and exaggerated the products efficacy in before and after photos. We also investigated whether the ad made medical claims that broke the rules but we didn’t find it to be in breach.
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Dr Vegan Ltd
- Upheld
- Social media (own site)
- 10 September 2025
An Instagram post for Dr Vegan Ltd claimed that a food supplement could prevent, treat or cure symptoms of the menopause and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare Regulatory Agency.
