Sign in / Sign up Menu

Home
About ASA and CAP
Meet our Press Team

Learn more about our Press Team and how to sign up to gain access to embargoed rulings.
Codes and rulings
Published rulings

Our rulings are a transparent record of our policy on what is and isn’t acceptable in ads.
Advice and resources
AdviceOnline

AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.
Issues and topics
Issues and topics

Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.
Make a complaint

Home
Advice and resources
Resource library

Latest news

Children’s exposure to TV ads for alcohol and gambling: 2020 update
- ASA News
- 11 June 2021
Royalty and Ad Regulation: Three Tips Fit for a King
- CAP News
- 10 June 2021
How to #boss multi-level-marketing ads with these top tips
- CAP News
- 10 June 2021
Contacting Multi-level Marketing companies to ensure recruitment ads aren't misleading
- ASA News
- 10 June 2021

Advice and resources

AdviceOnline
CAP eLearning
Research, reports and surveys
Public affairs
Consultations
Annual Reports
Useful links
School resources
Advertising Guidance
Ads and Children: Advice for Parents

Help getting it right

Popular advice

Factsheet for MLM Sellers Beauty Products and Cosmetics
- Advertising guidance
- 10 Jun 2021
Factsheet for MLM Sellers CBD
- Advertising guidance
- 10 Jun 2021
Factsheet for MLM Sellers Food, Food Supplements & Health Claims
- Advertising guidance
- 10 Jun 2021

View all

Popular links

Training and events
Consultations

Contact us:

The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214

The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991

The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744

The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412

All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [view on map]

Tel: 020 7492 2222

Click here for FAQs and to submit an enquiry.

Useful links

Accessibility
Privacy policy
Cookies policy
Twitter policy

Unacceptable contact
Careers
Transparency
Cymru

ASA Press Office
Our newsletters

Copyright © 2021 ASA and CAP

Website by Pixl8

Get updates, handy hints, and insightful advice direct from the experts who write the advertising rules. Sign up to our newsletters.