This guidance consolidates the ASA's position on misleading environmental claims and social responsibility in advertising. It was updated in October 2025 when the section on energy efficiency class and product fiche information was removed, in line with the removal of CAP Code rules 11.8 and 11.9 and BCAP Code rules 9.9 and 9.10, following a consultation.
To find out more about the ASA's work on these issues, see the climate change and the environment page.