Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

Products relating to home and garden improvements, such as power tools and hedge trimmers, can often require the user to wear protective equipment. To avoid falling foul of the ad rules, we would always recommend any ads that depict these types of products being used should also show the user in the appropriate safety gear.

Other rules relevant to home and garden improvement ads include those concerning guarantees and warranties.

Ads must make clear each significant limitation to an advertised guarantee that has implications for a consumer’s rights. For example, if a warranty covers parts but not labour, if the guarantee applies only in certain circumstances, or consumers have to fulfill certain criteria to validate their guarantee. Furthermore, if advertisers offer a money-back guarantee our rules require advertisers must promptly refund consumers who make valid claims.

Finally, advertisers for home and garden improvements should not exaggerate the capabilities of their product and should take care to hold adequate evidence for any claims they do make, for example in relation to the performance or life-span of the product.

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Latest rulings

John Mills Ltd t/a JML Direct
- Upheld
- Television
- 03 April 2024
A TV ad featured a testimonial which misleadingly implied a heated drying pod could prevent condensation form forming.
Easigrass (Distribution) Ltd
- Upheld
- Website (own site), Social media (own site)
- 27 March 2024
A Facebook post and website for artificial grass made misleading claims about recyclability, and misleadingly implied the product was eco friendly.
John Mills Ltd t/a JML Direct
- Upheld
- Television
- 27 March 2024
A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.
Simba Sleep Ltd
- Upheld
- Internet (website content)
- 06 March 2024
A website featured misleading claims around reference prices and associated savings.

View all rulings

Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

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