Latest rulings

  • Property Improvement & Maintenance Services Ltd t/a Wandsworth Plumbers

    • Upheld
    • Internet (on own site)
    • 09 October 2019

    A plumber’s website misleadingly stated they did not charge a call-out fee, and implied a trading address from which they didn’t operate. 

  • Dyson Ltd

    • Upheld
    • Television
    • 17 July 2019

    A TV ad for the Dyson Pure Hot + Cool Fan, seen in April 2019, featured a voice-over that stated, "Pollutants can build up indoors. Gases, allergens and particles. So Dyson's purifying fan heaters use sensors to detect them, capturing them inside sealed HEPA and carbon filters to clean the air. Then project 29...

  • Wowcher Ltd

    • Upheld
    • Internet (sales promotion)
    • 21 August 2019

    An ad for a set of four Tefal kitchen pans, seen 16 March 2019 on, stated “4pc Tefal Pan Set” and “£29.99 instead of £89.99 (from Elite Housewares) for a four-piece Tefal pan set - save 67%”. The ad featured four images: three showed the same pan set and the four...

  • Ceva Animal Health Ltd

    • Upheld
    • Television
    • 17 April 2019

    A TV ad for animal health company Ceva Animal Health, seen on 31 December 2017, promoted their plug-in diffuser Adaptil. The ad depicted a dog owner and her dog. The dog owner said, “This is Dude. He is almost two years old. He used to get super anxious when left alone.” The ad showed the dog pawing at the ...