Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

Products relating to home and garden improvements, such as power tools and hedge trimmers, can often require the user to wear protective equipment. To avoid falling foul of the ad rules, we would always recommend any ads that depict these types of products being used should also show the user in the appropriate safety gear.

Other rules relevant to home and garden improvement ads include those concerning guarantees and warranties.

Ads must make clear each significant limitation to an advertised guarantee that has implications for a consumer’s rights. For example, if a warranty covers parts but not labour, if the guarantee applies only in certain circumstances, or consumers have to fulfill certain criteria to validate their guarantee. Furthermore, if advertisers offer a money-back guarantee our rules require advertisers must promptly refund consumers who make valid claims.

Finally, advertisers for home and garden improvements should not exaggerate the capabilities of their product and should take care to hold adequate evidence for any claims they do make, for example in relation to the performance or life-span of the product.

+ Read more - Show less

Latest rulings

Wowcher Ltd t/a Wowcher
- Upheld
- Internet (sales promotion)
- 04 December 2019
A website countdown clock offer broke the rules around misleadingness.
Dyson Ltd
- Upheld
- Television
- 17 July 2019
A TV ad for the Dyson Pure Hot + Cool Fan, seen in April 2019, featured a voice-over that stated, "Pollutants can build up indoors. Gases, allergens and particles. So Dyson's purifying fan heaters use sensors to detect them, capturing them inside sealed HEPA and carbon filters to clean the air. Then project 29...
The Lead Guys Ltd t/a Discount Double Glazing, New Windows Scotland
- Upheld
- Internet (on own site)
- 30 October 2019
A website ad for double glazing was banned for including false testimonials and for misleadingly claiming to be an independent comparison website.
Property Improvement & Maintenance Services Ltd t/a Wandsworth Plumbers
- Upheld
- Internet (on own site)
- 09 October 2019
A plumber’s website misleadingly stated they did not charge a call-out fee, and implied a trading address from which they didn’t operate.

View all rulings

Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

Latest news

Thinking outside the (subscription) box

Selling used cars - advertising ex-fleet vehicles

Making sure your ad isn't given a hiding

Furnishing the truth on misleading pricing

Gnome is where the heart is?

New advertising rules for energy related products

Latest rulings

Wowcher Ltd t/a Wowcher

Dyson Ltd

The Lead Guys Ltd t/a Discount Double Glazing, New Windows Scotland

Property Improvement & Maintenance Services Ltd t/a Wandsworth Plumbers

Help getting it right

Popular advice

Ladders and Stepladders

Pest repellents

Adjustable beds and chairs

Relevant codes