Latest rulings

  • Ceva Animal Health Ltd

    • Upheld
    • Television
    • 17 April 2019

    A TV ad for animal health company Ceva Animal Health, seen on 31 December 2017, promoted their plug-in diffuser Adaptil. The ad depicted a dog owner and her dog. The dog owner said, “This is Dude. He is almost two years old. He used to get super anxious when left alone.” The ad showed the dog pawing at the ...

  • Leftmove Estate Agents Ltd

    • Upheld
    • Internet (on own site), Internet (social networking), Brochure
    • 17 April 2019

    A website and a Facebook post for estate agent Leftmove: a. The website, seen on 11 January 2019, stated on the home page "Official Market Leaders ... In 2017 we sold more in PR4 than any of our competitors. During the period 01/01/2017 - 31/12/2017 we successfully sold more properties in the P...

  • Procter & Gamble UK

    • Not Upheld
    • Television, VOD
    • 27 March 2019

    A VOD and a TV ad for Procter & Gamble’s Fairy Liquid washing up liquid, seen in May 2018: a. The VOD ad stated in the voice-over, “Here’s a very scientific experiment to see how much easier new Fairy with Lift Action makes the washing up.” Images compared Fairy Liquid and the “Next...

  • Love Windows Ltd

    • Upheld
    • Internet (on own site), Television
    • 13 March 2019

    A TV ad and a website for Love Windows, seen in late July and August 2018: a. The TV ad featured an actress in a house, motioning at the windows. She said, “I know what you're thinking - oh my, triple glazed windows like these three from Love Windows at only £299 each - but there's no catch. Get ...