Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

Products relating to home and garden improvements, such as power tools and hedge trimmers, can often require the user to wear protective equipment. To avoid falling foul of the ad rules, we would always recommend any ads that depict these types of products being used should also show the user in the appropriate safety gear.

Other rules relevant to home and garden improvement ads include those concerning guarantees and warranties.

Ads must make clear each significant limitation to an advertised guarantee that has implications for a consumer’s rights. For example, if a warranty covers parts but not labour, if the guarantee applies only in certain circumstances, or consumers have to fulfill certain criteria to validate their guarantee. Furthermore, if advertisers offer a money-back guarantee our rules require advertisers must promptly refund consumers who make valid claims.

Finally, advertisers for home and garden improvements should not exaggerate the capabilities of their product and should take care to hold adequate evidence for any claims they do make, for example in relation to the performance or life-span of the product.

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Latest rulings

Harvey Water Softeners Ltd
- Upheld
- Internet (website content)
- 15 November 2023
A website that claimed consumers could “save up to £1100” and reduce energy bills by 30% was misleading and couldn’t be substantiated.
SpiderfarmerLED
- Upheld
- App (paid ad)
- 15 November 2023
An in-app ad irresponsibly condoned growing cannabis.
Emma Matratzen GmbH t/a Emma Mattress
- Upheld
- Internet (website content)
- 08 November 2023
Two paid-for YouTube ads failed to make it clear that a mattress comparison site was owned by a mattress company.
Heritage Park Estates Ltd t/a Bendochy Park
- Upheld
- National press
- 16 August 2023
A holiday homes and Lodges estate misleadingly implied that their holiday units could be used for main residential purposes.

View all rulings

Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

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