Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

Products relating to home and garden improvements, such as power tools and hedge trimmers, can often require the user to wear protective equipment. To avoid falling foul of the ad rules, we would always recommend any ads that depict these types of products being used should also show the user in the appropriate safety gear.

Other rules relevant to home and garden improvement ads include those concerning guarantees and warranties.

Ads must make clear each significant limitation to an advertised guarantee that has implications for a consumer’s rights. For example, if a warranty covers parts but not labour, if the guarantee applies only in certain circumstances, or consumers have to fulfill certain criteria to validate their guarantee. Furthermore, if advertisers offer a money-back guarantee our rules require advertisers must promptly refund consumers who make valid claims.

Finally, advertisers for home and garden improvements should not exaggerate the capabilities of their product and should take care to hold adequate evidence for any claims they do make, for example in relation to the performance or life-span of the product.

+ Read more - Show less

Latest rulings

AirDoctor LLC t/a AmazingAir
- Upheld
- 28 May 2025
A post on the health.detective Garstang Health Food Store’s TikTok account wasn't obviously identifiable as an ad and made medical claims for an unlicensed product.
UAB Convenity t/a Huusk
- Upheld
- 28 May 2025
A TV ad for Huusk Knives was irresponsibly scheduled.
Floor Design Ltd t/a Flooring by Nature
- Upheld
- Website (own site)
- 19 February 2025
A website failed to substantiate environmental claims and didn’t make clear that these claims referred to only part of a carpet, and the actions people would need to take for their carpet to successfully biodegrade.
High Seat Ltd t/a HSL
- Upheld
- Email, Website (own site), Leaflet
- 12 February 2025
A website, two emails and a leaflet didn’t make the limitations for guaranteed Christmas delivery clear.

View all rulings

Home and garden

Helpful information on the advertising rules for products or services related to home and garden improvements.

Latest news

A picture says a thousand words. Avoiding misleading imagery in ads

Like, follow and subscribe to our influencer marketing advice

Below Deck Insight? Yes CAP!

Disposing of misleading ads

Get the Green Light: four must do’s for sustainability claims

Off with your heads! Keeping within the rules in ads that reference the royals

Latest rulings

AirDoctor LLC t/a AmazingAir

UAB Convenity t/a Huusk

Floor Design Ltd t/a Flooring by Nature

High Seat Ltd t/a HSL

Help getting it right

Popular advice

Lead Generation Marketing

Advice for Online Marketplace Sellers

Pest repellents

Relevant codes