Latest news
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The odds are… it’s an ad! Gambling ‘content marketing’ and the Code
- CAP News
- 11 June 2026
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AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”
- CAP News
- 11 June 2026
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Scare with Care: Advertising Guidance on Phobias
- CAP News
- 11 June 2026
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Take Pride, avoid the fall – four ways to celebrate Pride Month responsibly
- CAP News
- 11 June 2026
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Charm Over Alarm: make sure your ads for dating services don’t give the ick
- CAP News
- 28 May 2026
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Grate timing – it’s National Cheese Day!
- CAP News
- 28 May 2026
Latest rulings
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Betway Ltd t/a Betway
- Not Upheld
- Social media (own site)
- 27 May 2026
An Instagram post for Betway featuring Thierry Henry wasn’t likely to be of strong appeal to under-18s.
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Cyan Blue Odds Ltd t/a Oddschecker
- Upheld
- Social media (own site)
- 27 May 2026
Two Instagram posts for an online betting platform featuring Harry Kane and Erling Haaland were likely to be of strong appeal to under-18s.
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Guangzhoushi Yingyi Maoyi Youxiangongsi t/a LANPN
- Upheld
- Social media (influencer or affiliate ad)
- 27 May 2026
An Instagram post on Gemma Markland’s account wasn’t obviously identifiable as an ad.
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linyixiansanrenwangluokejiyouxiangongsi t/a IDJRDDF
- Upheld
- Website (commercial classified)
- 27 May 2026
A product listing on Amazon featured a gender stereotype that was likely to cause harm or serious offence.

