Latest news
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Image is everything – make sure yours isn’t misleading
- CAP News
- 24 April 2025
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Cat-egory: Animals in advertising
- CAP News
- 10 April 2025
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Avoid getting your reputation scrambled this Easter
- CAP News
- 10 April 2025
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Stay up to data: four key tips on using personal data for marketing
- CAP News
- 10 April 2025
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Advice for National Complementary Therapy Week 2025
- CAP News
- 27 March 2025
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Staying on the right side of the line – updated guidance to make sure your ads don’t offend
- CAP News
- 27 March 2025
Latest rulings
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Cloud Whale Interactive Technology
- Upheld
- In-game (apps)
- 07 May 2025
An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted
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Cambridge Corporate Consultants Ltd t/a The Claims Guide
- Upheld
- Social media (own site)
- 16 April 2025
An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.
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Belle Baby Ltd
- Upheld
- Website (own site)
- 09 April 2025
A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.
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Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing
- Upheld
- Internet (classified)
- 12 March 2025
An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm.
