Latest news
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Celebrating diversity in advertising
- CAP News
- 10 July 2025
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Our commitment to protecting vulnerable consumers
- ASA blog post
- 30 June 2025
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Take Pride in your ads for Pride Month 2025
- CAP News
- 26 June 2025
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Mind Your Age-vertising: Why older audiences deserve respect in ads
- CAP News
- 26 June 2025
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Get the Green Light: four must do’s for sustainability claims
- CAP News
- 26 June 2025
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Off with your heads! Keeping within the rules in ads that reference the royals
- CAP News
- 12 June 2025
Latest rulings
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Glamour Shots
- Upheld
- Search (paid)
- 09 July 2025
A paid-for Google search ad for eBay was irresponsible and likely to cause serious offence by objectifying and sexualising women.
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Cosmos Oyun Yazilim Sanayi Ticaret Ltd Sirketi t/a Filter AI
- Upheld
- In-game (apps)
- 02 July 2025
An in-game ad was socially irresponsible and caused serious offence, including by featuring a harmful gender stereotype that objectified women.
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Wuxi Zhan'ao E-commerce Co Ltd t/a Lpows.com
- Upheld
- Website (paid ad)
- 02 July 2025
A paid-for YouTube ad featured a gender stereotype that was likely to cause harm or serious offence.
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HOMA Games SAS
- Upheld
- 25 June 2025
An in-game ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful stereotype by objectifying women.
