Social and political

Latest rulings

Gorgeous Shard Puzzle Studio
- Upheld
- In-game (apps)
- 17 September 2025
An in-game ad for a mobile game app was socially irresponsible and likely to cause serious and widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.
CTW Inc
- Upheld
- Social media (paid ad)
- 27 August 2025
Three paid-for YouTube ads for a video-game company were socially irresponsible, likely to cause serious or widespread offence and featured harmful gender stereotypes by objectifying and sexualising women. The ads also portrayed someone who appeared to be under 18 in a sexual way.
Lloyds Bank plc
- Upheld
- 20 August 2025
A national press ad for Lloyds Banking Group, seen on 25 March 2025, included a photo of a black horse galloping past new homes with building work underway. Large text stated “£19.5 billion for social housing. And that’s just the start”. Smaller text underneath stated “Everyone deserves a safe place to call home. That’...
Thomas Keith Ltd t/a Thomas Keith Independent School
- Upheld
- 13 August 2025
A paid-for Google ad made misleading claims about the location and ranking of a school.

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