Latest news
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Objectification in in-game ads
- CAP News
- 29 May 2025
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A quick guide to changes to the misleading advertising rules
- CAP News
- 15 May 2025
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Sunny with a Chance of Regulation… It’s Sun Awareness Week!
- CAP News
- 15 May 2025
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Liquid BBLs – Keep It Responsible – No ifs, no butts
- CAP News
- 15 May 2025
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Image is everything – make sure yours isn’t misleading
- CAP News
- 24 April 2025
Latest rulings
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Cloud Whale Interactive Technology
- Upheld
- In-game (apps)
- 07 May 2025
An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted
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Cambridge Corporate Consultants Ltd t/a The Claims Guide
- Upheld
- Social media (own site)
- 16 April 2025
An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.
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Belle Baby Ltd
- Upheld
- Website (own site)
- 09 April 2025
A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.
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Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing
- Upheld
- Internet (classified)
- 12 March 2025
An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm.