Social and political

Latest rulings

Pheon Inc
- Upheld
- In-game advertising, Social media (paid ad)
- 06 August 2025
An in-game ad and a paid-for social media ad for an AI Chat Bot, portrayed the character as under-18 and was likely to cause serious or widespread offence by stereotyping women as sexual objects.
Hollywoodbets International UK Ltd t/a Hollywoodbets
- Upheld
- Website (paid ad)
- 23 July 2025
A banner ad for Hollywood bets seen on the Virtual Football League website was inappropriately targeted to under-18s.
Viva!
- Upheld
- Cinema (ad)
- 16 July 2025
A cinema ad for the vegan charity Viva!, featuring scenes of a human baby being taken from its mother and equating that with dairy calves being separated from their mothers, was irresponsible, distressing and likely to cause serious and widespread offence, particularly for viewers with experience of child los...
Glamour Shots
- Upheld
- Search (paid)
- 09 July 2025
A paid-for Google search ad for eBay was irresponsible and likely to cause serious offence by objectifying and sexualising women.

View all rulings