Rulings (13)
  • Make The Air Fair

    • Upheld
    • Poster, Internet (social networking), Internet (display), Regional press
    • 07 February 2018

    A paid-for Facebook post, regional press ad, poster and internet display ad for Make The Air Fair:a. The paid-for Facebook post, seen in early December 2016, was headed “Make The Air Fair” and stated “Our airwaves are up for sale. BT already own too much and now they want even more. Tell Sharon White, Head of Ofcom, sh...

  • Digital Mums Ltd

    • Upheld
    • Digital outdoor
    • 03 January 2018

    Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER THOUGHT ABO...

  • All Care GB Ltd

    • Upheld
    • Leaflet
    • 13 December 2017

    A flyer for All Care, a domiciliary care service, received in July 2017, included the text “paid DBS checks … guaranteed hours” and “Rates of pay £8.30 per hour Monday through Friday”.

  • New Leaf Adoption Ltd t/a New Leaf Adoption

    • Upheld
    • Internet (on own site)
    • 06 December 2017

    A website for an adoption agency, New Leaf Adoption (www.newleafadoption.co.uk), seen on 23 March 2017, contained text which stated "We only use experienced competent assessors".

  • Developing Your Potential Recruitment Ltd

    • Upheld
    • Internet (on own site), Internet (social networking), Internet (OM 3rd party)
    • 22 November 2017

    Claims on www.developingyourpotentialrec.org, in a tweet, and on recruitment websites www.monster.co.uk and www.totaljobs.com, seen in August and October 2017, promoted teaching assistant jobs:a. Text on a page entitled "Job Search" from www.developingyourpotentialrec.org included several "Teaching Assis...

  • Falmouth University

    • Upheld
    • Internet (on own site)
    • 15 November 2017

    A website for Falmouth University, www.falmouth.ac.uk, seen on 10 June 2017 featured text stating “The UK’s No 1 Arts University (for three years running)” in “The Sunday Times League Table 2017” on a webpage titled “League Table Results”. Additionally, on the third page of the...

  • Teesside University

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 15 November 2017

    A website and a social media post for Teesside University: a. The website www.tees.ac.uk, seen on 1 August 2017, featured text stating “Top university in England for long-term graduate prospects. Government longitudinal outcomes data 2016”. b. The paid-for tweet from the Teesside University Twitter ac...

  • University of East Anglia

    • Upheld
    • Internet (on own site)
    • 15 November 2017

    A website for the University of East Anglia (UEA), www.uea.ac.uk, seen on 9 June 2017, featured a black box including text stating, “Top 5 for student satisfaction (National Student Survey 2005-2016)” at the bottom of the homepage.

  • University of Leicester

    • Upheld
    • Internet (social networking)
    • 15 November 2017

    A paid for Facebook post for the University of Leicester, seen on 17 July 2017, featured text stating that the university was “a top 1% world university” and “A World Ranked University”.

  • University of Strathclyde

    • Upheld
    • Internet (on own site)
    • 15 November 2017

    A website for the University of Strathclyde, www.strath.ac.uk, seen on 8 June 2017 featured a webpage titled “Physics” that included a headline stating “We’re ranked No.1 in the UK”. Below this featured text stating “The Department of Physics at the University of Strathclyde, in the ...

  • University of West London

    • Upheld
    • Regional press
    • 15 November 2017

    A regional press advertorial for the University of West London (UWL), seen on 20 June 2017, featured text stating that UWL was “named as London’s top modern university - and one of the top 10 in the UK - in the Guardian University Guide 2018”.

  • St Christopher's School

    • Not Upheld
    • Internet (on own site)
    • 25 October 2017

    The homepage of the website for St Christopher’s School, an independent primary school in Canterbury, www.stchristopherscanterbury.org.uk, seen in July 2017, stated “100% grammar success in 2016”. Smaller text beneath the main claim stated “The Kent Test, the Dover Grammar School Test, the Shepway Test, and the Swale G...

  • Surrey Police

    • Upheld
    • Television
    • 25 October 2017

    A TV ad for Surrey Police, seen on 4 August 2017, depicted a phone sitting on a table next to a sofa. A baby or young child could be heard crying through the adjacent wall. Text appeared on the screen stating “Hello, Surrey Police 999 emergency. My neighbour’s kids are being noisy”. “Noisy”, written in blue text, was a...

Informally resolved (47)
  • Action for Greyhounds UK t/a Action for Greyhounds

    • 07 February 2018
    • Number of complaints: 1

    Media: Cinema
    Topic: Animals and farming, Charity, education and Third sector

  • Alarm Response Management - ARM GB Community Interest Company t/a ARM GB

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden, Safety and security

  • Architect Personal Training

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Charity, education and Third sector

  • Cambridge Islamic College

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • Intellectual Property & Software Ltd t/a healthbingo.co.uk

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • MTAkeover Ltd t/a MTA Traders University

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • Buddies School of Motoring Ltd t/a Buddies School of Motoring

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Holidays, travel and motoring, Charity, education and Third sector

  • Hertfordshire County Council

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Politics and public services, Charity, education and Third sector

  • Home Help Agency Ltd t/a Home Help Companions

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Children and the vulnerable

  • L3 Commercial Training Solutions Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • NHS England t/a NHS

    • 24 January 2018
    • Number of complaints: 8

    Media: National press, Radio
    Topic: Health conditions, Politics and public services

  • Stonebridge Associated Colleges Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • Care International UK t/a Care

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Charity, education and Third sector

  • Helmet City.co.uk Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Safety and security

  • The University of Chichester

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • University of South Wales

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • Ark Wildlife Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • Holisticare Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Children and the vulnerable

  • Argos Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Charity, education and Third sector

  • Giving Support Ltd t/a UXT British Recycling Centre

    • 20 December 2017
    • Number of complaints: 1

    Media: Other
    Topic: Charity, education and Third sector

Mail order cases (1)
  • The Entertainer (Amersham) Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions, Children and the vulnerable

Database cases (1)
  • Smyths Toys UK Ltd

    • 11 October 2017