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GetAgent Ltd
A website for estate agent referrals did not make it clear that some results were marketing communications, and claimed to make ‘impartial recommendations’ which was misleading.
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Imiracle (HK) Ltd t/a ELFBAR
A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.
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Merlin Attractions Operations Ltd t/a Alton Towers Resort
A website ad for Alton Towers Theme Park’s ‘Rainy Day Guarantee’ omitted material information about how it would be invoked.
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Play&Date Entertainment Zone
An in-app ad was irresponsible and likely to cause serious, widespread offence for trivialising and condoning sexual violence towards women, and was targeted irresponsibly.
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Procter & Gamble UK t/a Always
A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.
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Renault UK Ltd t/a Dacia, Renault
A paid-for Meta ad misleading claimed that a hybrid car drove “Up to 80% electric driving in the city”, which was unclear.
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Borthwick Group (Energy) Ltd
A paid-for Facebook ad from a credit broker misleadingly suggested that it had been endorsed or approved by the BBC.
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GM Unicorn Corporation Ltd
An in-game ad for a mobile app game was inappropriately targeted and was irresponsible, likely to cause serious and widespread offence and included a gender stereotype in a way that was likely to cause harm.
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Norfolk Dinosaur Park Ltd t/a PrimEvil
A poster for a horror-themed Halloween event was likely to cause children fear or distress.
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Studiocanal Ltd t/a Studiocanal
Two video-on-demand ads contained images and a level of jeopardy not suitable for general audiences, and was likely to cause unjustifiable fear and distress.
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TJC & BLC Aesthetics Clinic & Training Academy
A Facebook post misleadingly did not make clear the nature, requirements, qualifications and possible registration details of a course, and contained the claims that the course was “Fully Accredited”, which could not be substantiated.
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Essential Sounds Hearing
A website for hearing aids misleadingly stated their products were invisible in the ear, did not provide a refund within the advertised thirty days and made a misleading claim about stock availability.
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Petfre (Gibraltar) Ltd t/a Betfred
Three tweets for Betfred featured Anthony Joshua, who is of inherent strong appeal to under-18s.
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Whaleco UK Ltd t/a Temu
Four display ads and an in-app ad for Temu were sexually graphic and likely to cause widespread offence; sexualised someone who was a child; sexually objectified women; and were inappropriately targeted.
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Bonne Terre Ltd t/a Sky Bet
A promoted tweet for Sky Bet featured Gary Neville, who is a public figure of strong appeal to under-18s.
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Codeway Dijital Hizmetler Anonim Sirketi t/a Codeway
A paid-for Instagram ad misleadingly exaggerated the capabilities of an AI photo-editing app.
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HMK V AG t/a Windsor Mint
A TV ad for Windsor Mint misleadingly implied that a commemorative coin took the form a normal 40mm coin, when this was not the case.
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Shop TJC Ltd t/a TJC, The Jewellery Channel Ltd
A teleshopping presentation for a light machine made medical claims for a device that had not been registered for those claims.
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Accor (UK) Ltd
A TikTok post on Lydia Elise Millen’s account did not obviously identifiable as an ad for the Savoy.
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Rosecrab Ltd
An in-game ad for a mobile game app Love Paradise – Merge Makeover was irresponsible, offensive and harmful.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (102)