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Emma Louise Taylor t/a Harley St Therapy
A website ad for a person claiming to be a member of the British Association of Counselling and Psychotherapy was banned for being misleading.
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Global EMF Solutions Ltd t/a energyDots
A website ad for a device which retunes electromagnetic frequencies was banned for misleadingly stating that the device can help users feel energised, more focused and less stressed.
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International Footcare Ltd
We did not uphold complaints that an ad for a shoe was sexist.
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Shop TJC Ltd t/a TJC Ltd
We banned an ad for a USB car air purifier over implications that it could stop COVID-19.
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Trappex Ltd
We upheld a complaint against ads claiming filtration devices were ‘industry leading’.
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Freudenberg Household Products LP t/a Vileda
An email from an industry news outlet was banned for implying that their microfibre cloth could remove Covid-19 with a high level of efficacy without having sufficient evidence to substantiate the claim.
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Kendal Nutricare Ltd t/a Kendamil
An ad for baby formula was banned over health and nutrition claims.
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Mondelez Europe Services GmbH
An ad for a limited edition beer was not banned.
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Person(s) unknown
An ad on Lauren Goodger’s Instagram account was banned for non-disclosure and failure to highlight risk.
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Turner Broadcasting System Europe Ltd
A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.
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BrewDog plc
A paid-for Instagram post by Brewdog was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.
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Crimestoppers Trust
Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.
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DRTY DRINKS Ltd
Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.
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Person(s) unknown t/a KaiAviation
A magazine ad for a clothing company was banned for being likely to cause serious or widespread offence by objectifying women.
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John Mills Ltd t/a JML Direct
A TV ad for a Hurricane Spin Scrubber was banned for suggesting that cleaning the home was a responsibility uniquely associated with women.
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Nike (UK) Ltd
A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.
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The Positive Birth Company Ltd
A website ad for a hypnobirthing course was banned for claiming to be the world’s most affordable hypnobirthing programme without holding adequate comparative evidence to substantiate the claim.
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GOAT Company Ltd t/a Goat Games
A pre-roll ad on YouTube for an online game was banned for being likely to cause serious or widespread offence or harm by objectifying women.
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Lanistar Ltd
A digital banking company could not adequately substantiate the claim in its Instagram profile that they were “the world’s most secure payment card”.
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SWAG MASHA LLC
An in-game ad for a dating simulation game, which appeared in an online property trading game, was banned for objectifying women and for presenting gender stereotypes in a way that was likely to cause harm.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (36)