Rulings (20)
  • Babyboo Fashion Pty Ltd t/a Babyboo Fashion

    • Upheld
    • Social media (paid ad)
    • 14 April 2021

    A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.

  • Missguided Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 14 April 2021

    An Instagram post by influencer Zara McDermott promoting Missguided products was banned for not being obviously identifiable as an ad.

  • Grey Technology Ltd t/a Gtech

    • Upheld in part
    • Newspaper, Internet (website content)
    • 07 April 2021

    Two newspaper ads and a website ad for a vacuum cleaner were banned for implying the product could completely eliminate dust clouds without holding adequate evidence to prove this.

  • Kendal Nutricare Ltd t/a Kendamil

    • Upheld
    • Internet (social networking)
    • 07 April 2021

    Two Facebook ads for a formula milk manufacturer were banned for marketing infant formula, which is prohibited under the CAP Code.

  • Vauxhall Motors Ltd

    • Upheld
    • Television
    • 07 April 2021

    A TV ad for the Vauxhall Corsa was not found to be misleading.

  • Campylite Investments Ltd

    • Upheld
    • Internet (website content), Internet (video)
    • 31 March 2021

    A YouTube video and blog post for a building consultant were banned for denigrating one of their competitors by claiming they were scammers.

  • Hutchison 3G UK Ltd t/a 3

    • Upheld
    • Search (paid), Internet (on own site), Television
    • 24 February 2021

    A TV, website and paid-for search ad by Three Mobile were banned for not holding adequate substantiation to support the claim that they were the ‘best network for data.”

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National newspaper (paid ad), Television
    • 24 February 2021

    A TV and newspaper ad for O2 which claimed it was the “UK’s No.1 Network” was found to be misleading because the comparisons it made with competitors were not clear.

  • Boohoo.com UK Ltd in association with Luke Mabbott

    • Upheld
    • Social media (influencer or affiliate ad)
    • 10 February 2021

    A TikTok post by an influencer promoting the fashion retailer Boohoo breached the CAP Code as it was not obviously identifiable as an ad.

  • HardDisk Direct Ltd

    • Upheld
    • Internet (website content)
    • 03 February 2021

    A website ad for an IT hardware retailer was banned for containing misleading scores from a third-party review website.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • Social media (paid ad)
    • 18 November 2020

    A paid-for ad on Facebook was irresponsible for portraying a model who was under 18 years of age in a sexual manner.

  • Rightmove Group Ltd t/a Rightmove

    • Not upheld
    • Television
    • 18 November 2020

    A TV ad did not depict gender stereotypes in a way that was likely to cause harm.

  • Missguided Ltd

    • Not upheld
    • Poster
    • 21 October 2020

    Two posters sold by Missguidied were not found to be offensive or irresponsible.

  • PLR Worldwide Sales Ltd t/a Playrix

    • Upheld
    • Internet (social networking)
    • 30 September 2020

    Two paid-for Facebook ads for gaming apps were banned for misleadingly representing the games they were purported to feature.

  • Lingscars.com Ltd

    • Upheld
    • 23 September 2020

    A Facebook post advertising a car leasing company was banned for being socially irresponsible and likely to cause serious offence on the grounds of race.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • App (paid ad), Game (mobile/app)
    • 29 July 2020

    Four in-app ads for the e-commerce platform Wish were banned for placing explicit sexual images in apps that were likely to be used by children.

  • Grapevine Europe Ltd

    • Upheld
    • Television
    • 20 May 2020

    A TV ad for a car buying comparison site misled consumers about what personal information was needed to obtain valuations from their website.

  • Mizkan Euro Ltd t/a Branston

    • Not upheld
    • Poster
    • 13 May 2020

    A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.

  • Hey Habito Ltd

    • Not upheld
    • Television, Video on demand
    • 22 April 2020

    A TV and VOD ad for an online mortgage broker featuring cartoon gory horror was scheduled appropriately to prevent it from likely being seen by young children.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 22 April 2020

    A TV ad for a film was not scheduled inappropriately as children made up only a small proportion of the audience and it was not directed at or likely to be of particular appeal to them.