Rulings (25)
  • The College of Naturopathic Medicine Ltd t/a CNM

    • Not upheld
    • Internet (on own site)
    • 08 January 2020

    Accreditation claims on a website did not break the substantiation rules. 

  • British Institute of Interior Design

    • Upheld
    • Internet (on own site)
    • 18 December 2019

    Comparative claims on a website for a professional interior design organisation were misleading. 

  • Channel Four Television Corporation t/a 124-126 Horseferry Road

    • Upheld
    • Poster
    • 18 December 2019

    A poster ad for a Channel 4 programme broke the rules around social responsibility and offence.

  • Beamish Hall Ltd t/a Beamish

    • Not Upheld
    • Poster
    • 20 November 2019

    A poster for a Halloween event did not break the rules around responsibility and harm and offence

  • Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure

    • Upheld
    • Poster
    • 20 November 2019

    A poster and billboard for a Halloween event were socially irresponsible. 

  • SuperAwesome Trading Ltd t/a PopJam

    • Upheld
    • Television
    • 13 November 2019

    A TV ad for a children’s app was banned for being socially irresponsible.

  • Direct Collection Bailiffs Ltd

    • Not Upheld
    • Email
    • 31 July 2019

    An email from Direct Collection Bailiffs Ltd, received on 24 April 2019, entitled "Gypsies next door, new series features Can't Pay? We'll Take it Away! Agents". Text within the email stated "Find out why DCBL maintain a 100% Traveller Removal success rate, watch the episode on-demand now. Tra...

  • Paramount Pictures UK

    • Not Upheld
    • Poster
    • 17 July 2019

    A poster for the cinema release of the film ‘Pet Sematary’ (2019) seen on the side of a bus, in April 2019, featured an image of children with animal masks and carrying various objects, including a spade, a crucifix and a wheelbarrow, walking through the woods with crucifixes in the background. Text beneath...

  • Extreme Locks Ltd

    • Upheld
    • Internet (search engine)
    • 10 July 2019

    A paid-for Google ad for Extreme Locks Ltd’s website www.mikejmartin/auto-locksmith, a vehicle locksmith, seen on 31 January 2019, included the text “Local 24 hour emergency locksmiths for all vehicle related security issues”.

  • kidsfitnesstrackers

    • Upheld
    • Internet (on own site)
    • 01 April 2020

    A product listing on a website for a children’s fitbit made misleading savings claims.

  • Warner Bros. Entertainment UK Ltd

    • Upheld
    • Other
    • 11 March 2020

    An ad on the Classic Lullabies playlist on Spotify for the film It Chapter Two was irresponsible for causing distress for children.

  • Missguided Ltd

    • Upheld in part
    • Poster
    • 04 March 2020

    A poster by a fashion brand objectified women and was likely to cause offence while another was unlikely to break the rules on the same grounds.

  • One Freelance Ltd t/a Custom Writng

    • Upheld
    • Internet (on own site), Internet (OM 3rd party)
    • 04 March 2020

    A Facebook page and website for an essay writing service misleadingly implied students could submit essays as their own without risk of repercussions.

  • Hey Habito Ltd

    • Not upheld
    • Magazine
    • 29 January 2020

    A print ad for a mortgage broker did not break the rules around harm and offence.

  • Department for Work and Pensions

    • Upheld
    • Internet (OM 3rd party), Regional press
    • 06 November 2019

    Ads in the press and online for Universal Credit broke the rules around substantiation and inclusion and presentation of significant conditions.

  • Westminster Publications Ltd

    • Upheld
    • Magazine, Direct mail
    • 06 November 2019

    Ads for a political journal online and in direct mailings were banned for not being obviously as ads, and for implying it was an official government publication.   

  • Paramount Pictures International

    • Upheld
    • Internet (on own site)
    • 30 October 2019

    A YouTube ad for the film Pet Sematary was banned for being inappropriately targeted at children.

  • Meridian BP

    • Upheld
    • Poster
    • 30 October 2019

    A poster ad for a building materials supplier was banned for objectifying women.

  • XYZ Training Group Ltd

    • Not upheld
    • Internet (on own site)
    • 30 October 2019

    A website for asbestos awareness training courses did not break the rules around misleadingness and substantiation. 

  • Missguided Ltd

    • Upheld
    • Video on demand
    • 16 October 2019

    A VOD ad was banned for objectifying women and being likely to cause offence.

Informally resolved (16)
  • Lifecycle Marketing - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Children and the vulnerable

  • Person(s) unknown

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gender, sex and relationships

  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • Flipper Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Grylls Adams Estate Agents

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Hyperconnect Inc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Gender, sex and relationships

  • Warners Group Publications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking)
    Topic: Claims, endorsements and testimonials

  • Amazon Europe Core Sarl

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Children and the vulnerable

  • Arkworld UK Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Claims, endorsements and testimonials, Animals and farming

  • Brit Academy for Training Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • HALFORDS LIMITED

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Safety and security

  • High Seat Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Ideal Shopping Direct Ltd

    • 26 June 2019
    • Number of complaints: 3

    Media: Television
    Topic: Claims, endorsements and testimonials

  • Supreme Nutrition

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Claims, endorsements and testimonials

  • THE CARPHONE WAREHOUSE LIMITED

    • 26 June 2019
    • Number of complaints: 1

    Media: In-game (apps)
    Topic: Claims, endorsements and testimonials

  • University of Chester

    • 29 May 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials