Rulings (54)
  • Oatly UK Ltd t/a Oatly

    • Upheld in part
    • Television, Newspaper, Social media (own site)
    • 26 January 2022

    Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims. 

  • Mondelez UK Ltd

    • Upheld
    • VOD
    • 19 January 2022

    A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.

  • Pepsi Lipton International

    • Upheld
    • Poster
    • 19 January 2022

    A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic. 

  • Rental Republic Ltd

    • Upheld
    • Website (own site)
    • 19 January 2022

    A website post by the holiday rental company Travelopo was banned for stating that they were the number one holiday website globally without holding adequate comparative evidence to support this claim.

  • Blackpool Pleasure Beach Ltd

    • Upheld in part
    • Poster
    • 22 December 2021

    A digital poster for Blackpool Pleasure Beach was banned for being likely to cause fear and distress for children while appearing in an untargeted medium where it was likely to be seen by young children.

  • Chloe Ferry t/a chloegshore1, Chloe1ferry

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 December 2021

    An Instagram story post by Chloe Ferry was banned for not being obviously identifiable as an ad. 

  • JMAC Ltd

    • Upheld
    • Social media (paid ad)
    • 22 December 2021

    A paid-for Facebook post for a retailer of construction machinery was banned for being likely to cause serious or widespread offence or harm by objectifying women.

  • Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure

    • Not upheld
    • Poster
    • 22 December 2021

    A billboard for a horror-themed Halloween event did not breach the CAP Code.

  • The Food Hub

    • Upheld
    • Circular
    • 22 December 2021

    A circular advertising an online takeaway delivery service was banned for being likely to cause serious or widespread offence by objectifying women.

  • The Lowcal Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 December 2021

    An Instagram story posted by Adam Cuthbertson was banned for not being obviously identifiable as an ad and for making non-permitted nutrition claims about alcoholic drinks.

  • JD Recruitment Group Ltd

    • Upheld
    • Social media (own site)
    • 15 December 2021

    A post on recruiter JD Recruitment's Facebook page was banned for being likely to cause serious offence on the grounds of race and for objectifying women.  

  • Rangosious Public Holdings Ltd t/a Amrita Studios

    • Upheld
    • App (paid ad)
    • 15 December 2021

    An ad for a gaming app was banned for objectifying women and for being likely to cause serious or widespread offence. 

  • Advanced Wall Solutions Ltd

    • Upheld
    • Television
    • 08 December 2021

    A TV ad for an exterior wall application was banned for making misleading claims about the length of their trading history.

  • Diesel (London) Ltd

    • Upheld
    • Social media (paid ad)
    • 08 December 2021

    Two online display ads for the clothing retailer Diesel were banned for including overtly sexual imagery in an untargeted medium where they could be seen by children.

  • Financial Support Systems Ltd t/a nationaldebtservice.co.uk

    • Upheld
    • Search (paid), Internet (website content)
    • 08 December 2021

    Three paid-for search ads and a website ad for a debt advice service were banned for misleadingly claiming that they were endorsed by the UK government and for not being able to prove that their testimonials were genuine.

  • Person(s) unknown

    • Upheld
    • App (paid ad)
    • 08 December 2021

    Two in-app ads were banned for containing extremely graphic sexual imagery in a medium that would have general appeal, including to children. We considered the ads were likely to cause serious and widespread offence and had been inappropriately targeted.

  • Class Delta Ltd t/a abnormal

    • Upheld
    • Internet (website content), Social media (own site)
    • 24 November 2021

    A website and an Instagram post for a nutrition drinks company was banned for stating that their products and packaging were plastic-free and had zero plastic when they contained components that did not meet those criteria.

  • Domino's Pizza UK & Ireland Ltd

    • Not upheld
    • Leaflet
    • 24 November 2021

    A leaflet for Domino’s Pizza was found to be unlikely to cause serious or widespread offence.

  • TMC Media Group AG t/a ukfitnessdirect.co.uk

    • Upheld
    • Internet (website content)
    • 24 November 2021

    Product listings for an online fitness store were banned for advertising products that could not be purchased on their website by consumers.

  • Verisure Services (UK) Ltd t/a Verisure

    • Upheld in part
    • Social media (paid ad), Internet (website content)
    • 17 November 2021

    A paid-for Facebook ad and a website ad for an alarm system was banned for making a misleading discount claim.