Rulings (107)
  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 27 March 2024

    A TV ad for a cleaning tool presented gender stereotypes in a way that was likely to cause harm.

  • DUSK (Retail) Ltd

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad was not likely to cause serious or widespread offence over its portrayal of men.

  • Hing Fo International Ltd t/a ALFABAR

    • Upheld in part
    • Poster
    • 20 March 2024

    A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted. 

  • LeoVegas Gaming plc t/a Bet MGM

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.

  • Lindar Media Ltd t/a MRQ.com

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.

  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 06 March 2024

    A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad.

  • Volkswagen Group United Kingdom Ltd t/a Audi

    • Upheld
    • VOD
    • 06 March 2024

    A Video on Demand ad for an electric car featured misleading claims about charging time and mileage.

  • Hovis Ltd t/a Hovis

    • Not upheld
    • Internet (website content), Social media (own site)
    • 28 February 2024

    Three webpages and an Instagram post did not misleadingly use the terms “rustic”, “authentical”, “traditional”, “artisanal-inspired bread” and “no artificial preservatives”.

  • Rebecca Louise t/a rebeccalouise95

    • Upheld
    • Poster
    • 21 February 2024

    A poster for a model’s OnlyFans account was inappropriately targeted and likely to cause widespread offence.

  • Supreme CBD Ltd t/a Supreme CBD

    • Upheld
    • Social media (influencer or affiliate ad)
    • 14 February 2024

    Four posts on X (formerly Twitter) were not obviously identifiable as ads, and claimed that a food could treat insomnia and anxiety.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Email
    • 07 February 2024

    Three emails for foods in high in fat, salt or sugar (HFSS) were directed at children through the media in which they appeared.

  • Vizor Apps Ltd

    • Upheld
    • Internet (video)
    • 07 February 2024

    A pre-roll YouTube ad for a mobile app game was likely to cause serious or widespread offence, included a gender stereotype in a way that was likely to cause harm and was socially irresponsible.

  • LifeSafe Technologies Ltd

    • Upheld
    • Social media (paid ad)
    • 31 January 2024

    Two paid-for TikTok ads misleadingly implied a fire extinguisher was suitable for all sizes and types of fires.

  • Lynne McTaggart

    • Upheld
    • Email, Internet (website content)
    • 31 January 2024

    Two marketing emails and a website made misleading claims about alternative medicine treating medical conditions, and discouraged people seeking essential treatment for conditions for which medical supervision should be sought.

  • Gamehaus Network Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 24 January 2024

    An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.

  • Grandbing Technology Co Ltd t/a On Fancy

    • Upheld
    • Internet (website content)
    • 24 January 2024

    A website for an online clothing retailer portrayed a child in a sexual way and was irresponsible.

  • Outsourceful Ltd t/a Outsourceful

    • Upheld
    • Email, Internet (website content)
    • 24 January 2024

    An email and website for a recruitment agency perpetuated harmful racial stereotypes and were likely to cause serious offence.

  • Pasifik Health Services Inc t/a Care In Turkey

    • Upheld
    • Search (paid)
    • 24 January 2024

    A paid-for Google search ad made misleading claims about ‘world-class doctors’ that could not be substantiated, and made misleading and irresponsible claims about safety.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • Marble Corporation Ltd t/a The Little Ones

    • Upheld
    • Internet (website content)
    • 17 January 2024

    A product page for a pillow irresponsibly shows an infant in an unsafe sleep position associated with Sudden Unexpected Death in Infancy (SUDI).