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ContextLogic Inc t/a Wish.com
A paid-for ad on Facebook was irresponsible for portraying a model who was under 18 years of age in a sexual manner.
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Rightmove Group Ltd t/a Rightmove
A TV ad did not depict gender stereotypes in a way that was likely to cause harm.
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Missguided Ltd
Two posters sold by Missguidied were not found to be offensive or irresponsible.
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PLR Worldwide Sales Ltd t/a Playrix
Two paid-for Facebook ads for gaming apps were banned for misleadingly representing the games they were purported to feature.
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Lingscars.com Ltd
A Facebook post advertising a car leasing company was banned for being socially irresponsible and likely to cause serious offence on the grounds of race.
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ContextLogic Inc t/a Wish.com
Four in-app ads for the e-commerce platform Wish were banned for placing explicit sexual images in apps that were likely to be used by children.
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Grapevine Europe Ltd
A TV ad for a car buying comparison site misled consumers about what personal information was needed to obtain valuations from their website.
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Mizkan Euro Ltd t/a Branston
A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.
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Hey Habito Ltd
A TV and VOD ad for an online mortgage broker featuring cartoon gory horror was scheduled appropriately to prevent it from likely being seen by young children.
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ITV Broadcasting Ltd
A TV ad for a film was not scheduled inappropriately as children made up only a small proportion of the audience and it was not directed at or likely to be of particular appeal to them.
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ITV Broadcasting Ltd
Two TV ads for a video game were not scheduled inappropriately.
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Sky UK Ltd t/a Sky, NowTV
TV ads for a video game and a film were not scheduled inappropriately.
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kidsfitnesstrackers
A product listing on a website for a children’s fitbit made misleading savings claims.
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Warner Bros. Entertainment UK Ltd
An ad on the Classic Lullabies playlist on Spotify for the film It Chapter Two was irresponsible for causing distress for children.
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Missguided Ltd
A poster by a fashion brand objectified women and was likely to cause offence while another was unlikely to break the rules on the same grounds.
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One Freelance Ltd t/a Custom Writng
A Facebook page and website for an essay writing service misleadingly implied students could submit essays as their own without risk of repercussions.
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Hey Habito Ltd
A print ad for a mortgage broker did not break the rules around harm and offence.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (17)