Rulings (23)
  • Missguided Ltd

    • Not upheld
    • Poster
    • 21 October 2020

    Two posters sold by Missguidied were not found to be offensive or irresponsible.

  • PLR Worldwide Sales Ltd t/a Playrix

    • Upheld
    • Internet (social networking)
    • 30 September 2020

    Two paid-for Facebook ads for gaming apps were banned for misleadingly representing the games they were purported to feature.

  • Lingscars.com Ltd

    • Upheld
    • 23 September 2020

    A Facebook post advertising a car leasing company was banned for being socially irresponsible and likely to cause serious offence on the grounds of race.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • App (paid ad), Game (mobile/app)
    • 29 July 2020

    Four in-app ads for the e-commerce platform Wish were banned for placing explicit sexual images in apps that were likely to be used by children.

  • Grapevine Europe Ltd

    • Upheld
    • Television
    • 20 May 2020

    A TV ad for a car buying comparison site misled consumers about what personal information was needed to obtain valuations from their website.

  • Mizkan Euro Ltd t/a Branston

    • Not upheld
    • Poster
    • 13 May 2020

    A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.

  • Hey Habito Ltd

    • Not upheld
    • Television, Video on demand
    • 22 April 2020

    A TV and VOD ad for an online mortgage broker featuring cartoon gory horror was scheduled appropriately to prevent it from likely being seen by young children.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 22 April 2020

    A TV ad for a film was not scheduled inappropriately as children made up only a small proportion of the audience and it was not directed at or likely to be of particular appeal to them.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 08 April 2020

    Two TV ads for a video game were not scheduled inappropriately.

  • Sky UK Ltd t/a Sky, NowTV

    • Not upheld
    • Television
    • 08 April 2020

    TV ads for a video game and a film were not scheduled inappropriately.

  • kidsfitnesstrackers

    • Upheld
    • Internet (on own site)
    • 01 April 2020

    A product listing on a website for a children’s fitbit made misleading savings claims.

  • Warner Bros. Entertainment UK Ltd

    • Upheld
    • Other
    • 11 March 2020

    An ad on the Classic Lullabies playlist on Spotify for the film It Chapter Two was irresponsible for causing distress for children.

  • Missguided Ltd

    • Upheld in part
    • Poster
    • 04 March 2020

    A poster by a fashion brand objectified women and was likely to cause offence while another was unlikely to break the rules on the same grounds.

  • One Freelance Ltd t/a Custom Writng

    • Upheld
    • Internet (on own site), Internet (OM 3rd party)
    • 04 March 2020

    A Facebook page and website for an essay writing service misleadingly implied students could submit essays as their own without risk of repercussions.

  • Hey Habito Ltd

    • Not upheld
    • Magazine
    • 29 January 2020

    A print ad for a mortgage broker did not break the rules around harm and offence.

  • The College of Naturopathic Medicine Ltd t/a CNM

    • Not upheld
    • Internet (on own site)
    • 08 January 2020

    Accreditation claims on a website did not break the substantiation rules. 

  • British Institute of Interior Design

    • Upheld
    • Internet (on own site)
    • 18 December 2019

    Comparative claims on a website for a professional interior design organisation were misleading. 

  • Channel Four Television Corporation t/a 124-126 Horseferry Road

    • Upheld
    • Poster
    • 18 December 2019

    A poster ad for a Channel 4 programme broke the rules around social responsibility and offence.

  • Beamish Hall Ltd t/a Beamish

    • Not Upheld
    • Poster
    • 20 November 2019

    A poster for a Halloween event did not break the rules around responsibility and harm and offence

  • Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure

    • Upheld
    • Poster
    • 20 November 2019

    A poster and billboard for a Halloween event were socially irresponsible. 

Informally resolved (2)
  • Lifecycle Marketing - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Children and the vulnerable

  • Person(s) unknown

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gender, sex and relationships