Latest rulings

  • New Leaf Adoption Ltd t/a New Leaf Adoption

    • Upheld
    • Internet (on own site)
    • 06 December 2017

    A website for an adoption agency, New Leaf Adoption (, seen on 23 March 2017, contained text which stated "We only use experienced competent assessors".

  • Mothercare UK Ltd

    • Not Upheld
    • E-mail
    • 09 August 2017

    An email sent from Mothercare in December 2016 promoting Nestlé’s SMA PRO Follow-On Milk product featured text that stated “mothercare welcome to the club … SMA PRO Follow-On Milk … The first 1000 days of your baby’s life are very important for their future. This marks the time from the start of pregnancy to a child...

  • iCandy World Ltd

    • Upheld
    • Internet (on own site)
    • 05 July 2017

    A website for iCandy pushchairs,, seen on 5 September 2016, stated "... The world's first single footprint double pushchair ... In 2007 ... we launched the world's first ever single to double pushchair in a single footprint ...".

  • Queens Solitaire Games

    • Upheld
    • In-game (apps)
    • 15 February 2017

    A banner ad for a solitaire game, seen on the lock screen of a phone that was running the AVG Cleaner app in October 2016, featured three women in bikinis posing in a suggestive manner.