Latest news
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A picture says a thousand words. Avoiding misleading imagery in ads
- CAP News
- 11 September 2025
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Naughty or Nice? Stick to the ad rules this Christmas
- CAP News
- 11 September 2025
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Keeping the regulator sweet
- CAP News
- 11 September 2025
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CAP Code extended to ensure consistency in regulation of online ads
- CAP News
- 01 September 2025
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Like, follow and subscribe to our influencer marketing advice
- CAP News
- 28 August 2025
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Below Deck Insight? Yes CAP!
- CAP News
- 28 August 2025
Latest rulings
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BetterVits LLC
- Upheld
- Social media (own site)
- 03 September 2025
An Instagram post by the influencer Doctor Shireen made unauthorised health claims in relation to food supplements, exaggerated authorised health claims and made health claims that referred to the recommendation of an individual health professional, which is against the rules in ads for food supplements.
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KamaGames Ltd t/a Blackjackist
- Upheld
- Social media (paid ad)
- 03 September 2025
A paid-for X ad for the Blackjack 21: Blackjackist game misleadingly stated that the game didn’t contain in-game purchases, including random-item purchases.
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Ambassador Cruise Holidays Ltd
- Upheld
- 27 August 2025
An email advertising offers on cruises made misleading savings claims.
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Domino's Pizza UK & Ireland Ltd
- Upheld
- Social media (paid ad)
- 27 August 2025
A paid-for YouTube ad for a HFSS product wasn’t appropriately targeted and appeared in media that was likely to appeal to under-16s.