Latest rulings

  • Ferrero UK Ltd t/a Thorntons

    • Not upheld
    • Social media (paid ad)
    • 19 August 2026

    A paid-for Instagram ad for Thorntons didn’t break the rules by featuring an identifiable less healthy food product.

  • Dribble Media Ltd t/a Midnite

    • Upheld
    • Television, VOD, Radio
    • 12 August 2026

    Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was an escape from personal problems.

  • YO! Sushi UK Ltd t/a YO!

    • Upheld
    • Social media (paid ad)
    • 12 August 2026

    A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.

  • Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)

    • Upheld in part
    • Social media (paid ad), Website (own site)
    • 05 August 2026

    A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.