Latest rulings

  • Bakkavor Ltd

    • Upheld
    • Packaging (promotion)
    • 29 April 2026

    A promotion featured on the packaging of a cookie dough dessert misleadingly implied that particular products were included in the promotion, causing unnecessary disappointment.

  • CC Response NW Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 29 April 2026

    Two paid-for Google search listings and a web landing page for an accident claims management company failed to make the nature of their service clear, misleadingly implied there was no cost to consumers and made misleading claims in relation to potential savings.

  • Gismart Ltd t/a Dancebit

    • Upheld
    • Social media (paid ad)
    • 29 April 2026

    A paid-for Facebook ad for a dance workout app misleadingly stated that their service was free.

  • iRevolution Claims Ltd

    • Upheld
    • Search (paid), Website (own site)
    • 29 April 2026

    Three Google search listings and a website for an accident claims management company failed to make the nature of their service clear and misleadingly implied there was no cost to consumers.