Lifestyle and living

Latest rulings

Procter & Gamble UK t/a Ariel
- Upheld
- 15 October 2025
A TV ad for Ariel laundry pods made an unsubstantiated claim that their product was as effective at cleaning clothes as other products, or when used in combination with laundry additives, and made unverifiable comparisons with identifiable competitors.?
Hammonds Furniture Ltd t/a Hammonds
- Upheld
- Website (own site)
- 08 October 2025
A banner ad and a page on the Hammonds Furniture website, misleadingly implied that discount offers were time limited and also made unsubstantiated and unverifiable comparative claims with identifiable competitors.
Au Vodka Ltd
- Upheld
- Social media (paid ad), Social media (influencer or affiliate ad)
- 24 September 2025
A TikTok post by influencer Lucinda Strafford, a paid-for Facebook post featuring influencer Kai Cenat and another paid-for Facebook post advertising AU Vodka were inappropriately targeted, directed at under-18s and featured people who were, or appeared to be, under-25.
Currys Group Ltd t/a Currys
- Upheld
- Social media (paid ad)
- 24 September 2025
A paid-for Facebook ad for Currys was misleading and socially irresponsible by implying that e-scooters could be ridden on public roads.

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