Latest rulings

  • HRY Games t/a AI Scorecast

    • Upheld
    • Social media (paid ad)
    • 14 October 2026

    A paid-for Facebook ad for a data analytics app for football results was socially irresponsible and misleading by implying that people who used the service to make ‘informed’ gambling decisions would be very likely to turn a profit. 

  • JPD Retail Ltd t/a Harrison & James

    • Upheld
    • Social media (paid ad)
    • 14 October 2026

    A paid-for static YouTube ad and website for an online jewellery retailer misleadingly implied their business would close on a specific date. The ad also misleadingly described products as “free” and failed to ensure that reviews, ratings and testimonials were accurate and supported by evidence.

  • Proud & Free

    • Upheld
    • Social media (paid ad)
    • 14 October 2026

    A paid-for Facebook ad and website for an online jewellery brand misleadingly implied they were going to cease trading and that products were available for a limited time. The ads also misleadingly described products as “free” and failed to trading identity and business address.

  • Unicorn Brands Ltd t/a Nutrition Geeks

    • Upheld
    • Social media (paid ad)
    • 14 October 2026

    A paid-for Facebook ad for a supplement brand made unauthorised health and nutrition claims.