Lifestyle and living

Latest rulings

Frasers Group Trading Ltd t/a Sports Direct
- Upheld
- Website (own site)
- 02 September 2026
A product page on the Sports Direct website made misleading claims about reference price and associated savings.
Kind Patches Ltd
- Upheld
- Social media (paid ad)
- 02 September 2026
A paid-for Instagram ad for a supplement company, misleadingly implied their products had health benefits without supporting evidence and irresponsibly trivialised and condoned an act of anti-social behaviour.
PLK Chicken UK Ltd t/a Popeyes
- Not upheld
- Social media (paid ad)
- 02 September 2026
An Instagram ad by @onlyscrans and a paid-for Instagram ad for Popeyes didn’t break the rules by featuring an identifiable less healthy food product.
Ferrero UK Ltd t/a Thorntons
- Not upheld
- Social media (paid ad)
- 19 August 2026
A paid-for Instagram ad for Thorntons didn’t break the rules by featuring an identifiable less healthy food product.

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