Latest news
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New Enforcement Reports examine misleading health ads
- CAP News
- 15 October 2026
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Bag a Bargain, Not a Breach: Black Friday and the CAP Code
- CAP News
- 08 October 2026
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Protecting vulnerable audiences
- CAP News
- 08 October 2026
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Remember, remember the Ad Codes in November: for spooky and bonfire night themed ads
- CAP News
- 24 September 2026
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Handle with care: Advice on advertising to new and expectant parents
- CAP News
- 24 September 2026
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No more grey areas: fair representations for every generation
- CAP News
- 24 September 2026
Latest rulings
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HRY Games t/a AI Scorecast
- Upheld
- Social media (paid ad)
- 14 October 2026
A paid-for Facebook ad for a data analytics app for football results was socially irresponsible and misleading by implying that people who used the service to make ‘informed’ gambling decisions would be very likely to turn a profit.
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JPD Retail Ltd t/a Harrison & James
- Upheld
- Social media (paid ad)
- 14 October 2026
A paid-for static YouTube ad and website for an online jewellery retailer misleadingly implied their business would close on a specific date. The ad also misleadingly described products as “free” and failed to ensure that reviews, ratings and testimonials were accurate and supported by evidence.
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Proud & Free
- Upheld
- Social media (paid ad)
- 14 October 2026
A paid-for Facebook ad and website for an online jewellery brand misleadingly implied they were going to cease trading and that products were available for a limited time. The ads also misleadingly described products as “free” and failed to trading identity and business address.
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Unicorn Brands Ltd t/a Nutrition Geeks
- Upheld
- Social media (paid ad)
- 14 October 2026
A paid-for Facebook ad for a supplement brand made unauthorised health and nutrition claims.

