Latest news
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Celebrating Men and Boys’ on International Men’s Day 2025
- CAP News
- 13 November 2025
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KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products
- CAP News
- 13 November 2025
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From rough idea to radiant execution – how to make your laboratory-grown diamond advertising dazzle.
- CAP News
- 23 October 2025
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Black Friday social responsibility: from loans and credit cards to Brazilian Butt Lifts!
- CAP News
- 23 October 2025
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CAP and BCAP update guidance on protecting under-18s in gambling and lotteries advertising
- CAP News
- 14 October 2025
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Don’t feel the burn – break the habit, not the Code, with our tips for stop-smoking ads
- CAP News
- 09 October 2025
Latest rulings
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Booking.com BV
- Upheld
- Search (paid)
- 19 November 2025
A paid-for search ad for Booking.com made misleading claims about the price of hotel rooms.
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Butlins Skyline Ltd t/a Butlins
- Upheld
- 19 November 2025
An email promotion for Butlins wasn’t administered fairly because the closing date of the promotion was changed
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Hilton Worldwide Ltd
- Upheld
- Search (paid)
- 19 November 2025
Two paid-for search ads for Hilton made misleading claims about the price of hotel rooms.
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Travelodge Hotels Ltd
- Upheld
- Search (paid)
- 19 November 2025
Two paid-for search ads for Travelodge made misleading claims about the price of hotel rooms.

