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Latest rulings

  • Sazerac UK Ltd t/a Hi-Spirits

    • Upheld
    • Poster
    • 01 April 2026

    A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.

  • 222 Collective Group Ltd t/a 222collectiveuk

    • Upheld
    • Social media (paid ad), Website (own site)
    • 25 March 2026

    A paid-for Facebook and Instagram ad for a food supplement brand made claims that their supplements could prevent, treat or cure the symptoms of the menopause and Pre-Menstrual Syndrome (PMS).

  • DrinkWell Beverages Ltd t/a Drinkwell

    • Upheld
    • Social media (paid ad)
    • 25 March 2026

    A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.

  • Gallaher Ltd t/a JTI UK

    • Upheld
    • App (paid ad)
    • 25 March 2026

    A paid-for in-app ad promoting awareness of illegal tobacco misleadingly claimed that half of shops in the given area sold illegal tobacco, without having adequate evidence to back up this claim.

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