Latest news
-
International Women’s Day 2026: Progress, portrayal and the CAP Code
- CAP News
- 26 February 2026
-
Keeping Sunbed Advertising on the Sunny Side of the Code
- CAP News
- 26 February 2026
-
Thinking outside of the (loot) box
- CAP News
- 26 February 2026
-
Love is in the Air
- CAP News
- 12 February 2026
-
Eye-catching Effects and Epilepsy
- CAP News
- 12 February 2026
-
A CAP Icesight into ads for the Winter Olympics
- CAP News
- 29 January 2026
Latest rulings
-
RTSB Ltd t/a Match Bingo
- Not upheld
- Social media (influencer or affiliate ad)
- 04 March 2026
[Republished ruling] A YouTube ad for Match Bingo, which featured the Tottenham Hotspur Football team, wasn’t inappropriately targeted to under-18s.
-
Wild Nutrition Ltd
- Upheld
- Poster
- 04 March 2026
A poster for a supplement company misleadingly claimed their ingredients came from food or natural sources.
-
Alliance Winds Ltd t/a linendaily
- Upheld
- Social media (paid ad)
- 25 February 2026
A paid-for Meta ad and a website listing for an online clothing company misleadingly claimed they were established and owned by armed forces veterans and that they donated a share of profits to PTSD support organisations.
-
WashWater UK Ltd
- Upheld
- Brochure
- 25 February 2026
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.

