Lifestyle and living

Latest rulings

Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)
- Upheld in part
- Social media (paid ad), Website (own site)
- 05 August 2026
A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.
Innate-Essence Ltd t/a the Turmeric Co.
- Upheld
- Website (own site)
- 05 August 2026
A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease.
Jaded London Ltd
- Upheld
- Email
- 05 August 2026
An email for a clothing brand was socially irresponsible by glamourising smoking.
Bubbleology UK-I Ltd t/a Bubbleology
- Not upheld
- Social media (paid ad)
- 22 July 2026
A paid-for Instagram ad for a bubble tea company didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.

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