Latest news
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Not even Fenton would run away from our marketing tips
- CAP News
- 09 April 2026
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ADHD References in Ads
- CAP News
- 26 March 2026
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Mind the (price) gap: train ticket price claims that stay on track
- CAP News
- 26 March 2026
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Shellebrate Easter with some promotional advertising advice
- CAP News
- 12 March 2026
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Poultry in motion – it’s CHICKEN!
- CAP News
- 12 March 2026
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Vitamin Zzzz - it’s World Sleep Day!
- CAP News
- 12 March 2026
Latest rulings
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Skill on Net Ltd t/a Gecko Play
- Upheld
- Social media (paid ad)
- 08 April 2026
A paid-for Instagram ad for a gambling website portrayed, condoned and encouraged gambling behaviour that was socially irresponsible and could lead to financial, social or emotional harm.
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Sazerac UK Ltd t/a Hi-Spirits
- Upheld
- Poster
- 01 April 2026
A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.
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222 Collective Group Ltd t/a 222collectiveuk
- Upheld
- Social media (paid ad), Website (own site)
- 25 March 2026
A paid-for Facebook and Instagram ad for a food supplement brand made claims that their supplements could prevent, treat or cure the symptoms of the menopause and Pre-Menstrual Syndrome (PMS).
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DrinkWell Beverages Ltd t/a Drinkwell
- Upheld
- Social media (paid ad)
- 25 March 2026
A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.

