Latest rulings

  • Chuckling Goat Ltd

    • Upheld
    • Transport, Website (own site)
    • 13 May 2020

    A poster ad and website claims by a food provider broke the rules by implying its products prevented, treated or cured human disease.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Website (own site), Social media (own site)
    • 27 May 2020

    A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.

  • Procter & Gamble UK

    • Upheld in part
    • Website (paid ad), Website (own site)
    • 27 May 2020

    A website and an internet display ad for dishwasher tablets did not make misleading “best on test” claims but the display ad broke the rules on comparisons with identifiable competitors.

  • Revival Drinks Ltd t/a Revival Shots

    • Upheld
    • Social media (own site)
    • 27 May 2020

    A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their food product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.