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  • Argos Limited t/a Argos

    • Upheld in part
    • Magazine (commercial classified)
    • 24 June 2026

    A page in the Argos 2025 Christmas gift guide featuring the video game Call of Duty: Black Ops 7 failed to make clear that the game contained loot boxes. Another ad was investigated but it didn’t break the rules. 

  • Microsoft Ltd t/a Microsoft

    • Upheld
    • Poster (digital static image)
    • 24 June 2026

    Two digital posters for the Xbox Game Pass failed to make clear that the games shown in the posters included in game purchases. 

  • Patisserie Valerie Production Ltd t/a Patisserie Valerie

    • Not upheld
    • Search (paid)
    • 24 June 2026

    Three paid-for Google search ads for Patisserie Valerie didn’t break the less healthy food rules as they were a small or medium sized enterprise and therefore were exempt from the restrictions. 

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    Four paid-for Meta ads promoting supplements made claims that a food supplement could prevent, treat or cure human diseases or conditions, made unauthorised health claims and made claims that referred to a rate or amount of weight loss for food supplements. The ad also used ...

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