Latest news
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Trust me, I'm a... compliant advertiser
- CAP News
- 13 August 2026
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The ABC of back-to-school campaigns
- CAP News
- 13 August 2026
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All that glitters isn’t compliant – advice for jewellery ads
- CAP News
- 13 August 2026
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All you need to know about weapons in ads
- CAP News
- 23 July 2026
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With Great Advertising Power Comes Great Responsibility…
- CAP News
- 23 July 2026
Latest rulings
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Ferrero UK Ltd t/a Thorntons
- Not upheld
- Social media (paid ad)
- 19 August 2026
A paid-for Instagram ad for Thorntons didn’t break the rules by featuring an identifiable less healthy food product.
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Dribble Media Ltd t/a Midnite
- Upheld
- Television, VOD, Radio
- 12 August 2026
Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was an escape from personal problems.
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YO! Sushi UK Ltd t/a YO!
- Upheld
- Social media (paid ad)
- 12 August 2026
A paid-for Instagram post for YO! Sushi broke the rules by featuring an identifiable specific less healthy food product.
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Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)
- Upheld in part
- Social media (paid ad), Website (own site)
- 05 August 2026
A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.

