Latest news
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Avoid a false start with our sports supplement marketing tips
- CAP News
- 23 April 2026
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Scream Day! Ensuring your horror themed ads are fearlessly compliant
- CAP News
- 23 April 2026
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Three key tips for green claims this Earth Day
- CAP News
- 23 April 2026
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Not even Fenton would run away from our marketing tips
- CAP News
- 09 April 2026
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ADHD References in Ads
- CAP News
- 26 March 2026
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Mind the (price) gap: train ticket price claims that stay on track
- CAP News
- 26 March 2026
Latest rulings
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Bakkavor Ltd
- Upheld
- Packaging (promotion)
- 29 April 2026
A promotion featured on the packaging of a cookie dough dessert misleadingly implied that particular products were included in the promotion, causing unnecessary disappointment.
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CC Response NW Ltd
- Upheld
- Search (paid), Website (own site)
- 29 April 2026
Two paid-for Google search listings and a web landing page for an accident claims management company failed to make the nature of their service clear, misleadingly implied there was no cost to consumers and made misleading claims in relation to potential savings.
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Gismart Ltd t/a Dancebit
- Upheld
- Social media (paid ad)
- 29 April 2026
A paid-for Facebook ad for a dance workout app misleadingly stated that their service was free.
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iRevolution Claims Ltd
- Upheld
- Search (paid), Website (own site)
- 29 April 2026
Three Google search listings and a website for an accident claims management company failed to make the nature of their service clear and misleadingly implied there was no cost to consumers.

