Latest news
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Remember, remember the Ad Codes in November: for spooky and bonfire night themed ads
- CAP News
- 24 September 2026
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Handle with care: Advice on advertising to new and expectant parents
- CAP News
- 24 September 2026
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No more grey areas: fair representations for every generation
- CAP News
- 24 September 2026
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Quit non-compliance – filtered tips for stop-smoking ads
- CAP News
- 10 September 2026
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Good intentions don’t always prevent harm – avoiding harmful racial stereotypes
- CAP News
- 10 September 2026
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Green fashion: get your environmental claims runway ready!
- CAP News
- 10 September 2026
Latest rulings
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Huel Ltd
- Upheld
- Social media (own site), App (paid ad)
- 30 September 2026
An Instagram video and pre-roll ad on YouTube for Huel was irresponsible by encouraging the exclusive consumption of Huel in place of conventional food. The ads also made unathorised specific health claims.
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Harnbury Holdings Ltd t/a San Carlo
- Upheld
- Social media (influencer or affiliate ad)
- 23 September 2026
An Instagram post by Pamela Olender for the restaurant San Carlo Cicchetti wasn’t obviously identifiable as an ad and broke the rules by featuring an identifiable less healthy food product.
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Jap Car South Ltd
- Upheld
- Website (own site)
- 23 September 2026
A website for a car import company was likely to cause serious offence on the grounds of race.
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Morley's (Fast Foods) Ltd
- Upheld
- Social media (influencer or affiliate ad)
- 23 September 2026
An Instagram post by Ellie Scotney for Morley’s UK broke the rules by featuring an identifiable less healthy food product.

