Latest news
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Thinking outside the (subscription) box
- CAP News
- 11 February 2021
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Updating the ad rules on alcohol
- CAP News
- 21 January 2021
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Advice on advertising vegan and vegetarian products this Veganuary
- CAP News
- 14 January 2021
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Taking care with ads for self-care
- CAP News
- 26 November 2020
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Alcohol Awareness Week 2020 - Alcohol and mental health
- CAP News
- 12 November 2020
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Consulting on new guidance on ads for 'loot boxes' and other in-game purchases
- CAP News
- 05 November 2020
Latest rulings
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Beer52 Ltd
- Upheld
- Mailing
- 24 February 2021
A letter from a beer company broke the CAP Code as it was not obviously identifiable as an ad.
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Furosystems Ltd
- Upheld
- Internet (on own site), Internet (social networking)
- 24 February 2021
A website post, a YouTube video, an Instagram post and two Facebook posts for an electric scooter manufacturer were banned for misleadingly and irresponsibly suggesting electric scooters could be used on public roads or pavements in the UK.
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Diageo Great Britain Ltd
- Not upheld
- Television
- 17 February 2021
A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.
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Boohoo.com UK Ltd in association with Luke Mabbott
- Upheld
- Social media (influencer or affiliate ad)
- 10 February 2021
A TikTok post by an influencer promoting the fashion retailer Boohoo breached the CAP Code as it was not obviously identifiable as an ad.
