Latest news
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AI as a marketing term
- CAP News
- 11 July 2024
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If it matters, make sure it’s included
- CAP News
- 11 July 2024
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Anyone for a mocktail? Keeping ads for alcohol and alcohol alternatives compliant
- CAP News
- 27 June 2024
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World Environment Day 2024
- CAP News
- 05 June 2024
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Non-'exhaust'ive guidance on advertising electric vehicles
- CAP News
- 05 June 2024
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Food for thought - Environmental claims in food advertising
- CAP News
- 05 June 2024
Latest rulings
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GB Sports Advisors Ltd t/a Geoff Banks Online
- Upheld
- Internet (on own site)
- 17 July 2024
A website ad offering a free bet failed to include all the significant conditions of the promotion.
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Hurtigruten UK Ltd t/a HX Hurtigruten Expeditions
- Upheld
- Internet
- 17 July 2024
A paid-for ad in a digital newspaper for a cruise made misleading and unsubstantiated claims about the environmental impact of the expedition and failed to make the basis of these environmental claims clear.
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Simmer Ltd
- Upheld
- Internet (display)
- 17 July 2024
A Facebook post and paid-for TikTok ad misleadingly implied that an endorsement was genuine and related to their product.
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Electronic Arts Ltd t/a EA
- Upheld
- 10 July 2024
A paid-for Facebook ad for a mobile app game did not make it sufficiently clear that the game contained loot boxes.