Latest news
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As it’s Easter, lettuce take a look at some bunny rulings
- CAP News
- 25 March 2021
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Low- and no-alcohol drinks
- CAP News
- 25 March 2021
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Thinking outside the (subscription) box
- CAP News
- 11 February 2021
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Updating the ad rules on alcohol
- CAP News
- 21 January 2021
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Advice on advertising vegan and vegetarian products this Veganuary
- CAP News
- 14 January 2021
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Taking care with ads for self-care
- CAP News
- 26 November 2020
Latest rulings
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Babyboo Fashion Pty Ltd t/a Babyboo Fashion
- Upheld
- Social media (paid ad)
- 14 April 2021
A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.
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Gallaher Ltd t/a JTI UK
- Upheld in part
- VOD
- 14 April 2021
A video ad for a nicotine pouch product was banned for implying that nicotine pouches had mood-alerting or stimulant effects which made gaming more enjoyable.
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Kendal Nutricare Ltd t/a Kendamil
- Upheld
- Internet (social networking)
- 07 April 2021
Two Facebook ads for a formula milk manufacturer were banned for marketing infant formula, which is prohibited under the CAP Code.
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Prettylittlething.com Ltd
- Upheld
- Internet (social networking)
- 07 April 2021
A TikTok post by influencers promoting a fashion brand broke the CAP Code as it was not obviously identifiable as an ad.
