Lifestyle and living

Latest rulings

Digital Vapers
- Upheld
- Leaflet
- 18 March 2026
A leaflet for a vape retailer featuring colourful cartoon-style fruit characters broke the rules by being likely to appeal particularly to people under 18 years of age.
Grind Coffee Roasters Ltd t/a Grind
- Upheld
- Website (own site)
- 18 March 2026
An ad on Grind’s own website for its coffee pods failed to make the basis of a price comparison clear and misrepresented their competitor product’s end-of-life arrangements.
Humantra UK Operations Ltd t/a Humantra
- Upheld
- Social media (paid ad)
- 18 March 2026
A paid-for Facebook ad for electrolyte sachets broke rules prohibit claims that state or imply a food can prevent, treat or cure human disease.
ZOE Ltd
- Upheld
- Social media (paid ad)
- 11 March 2026
[Republished ruling] A paid-for Facebook ad misleadingly claimed that a supplement didn’t contain any ultra-processed ingredients.

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