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Latest rulings

  • GDK International Ltd t/a German Doner Kebab

    • Not upheld
    • Social media (influencer or affiliate ad)
    • 15 April 2026

    An Instagram ad for German Doner Kebab, posted by influencer John Fisher, didn’t break the rules by featuring an identifiable less healthy product.

  • Iceland Foods Ltd t/a Iceland and The Food Warehouse

    • Upheld
    • Website (paid ad), Internet (display)
    • 15 April 2026

    A banner ad and a display ad for Iceland Foods broke the rules by featuring identifiable less healthy food products.

  • Lidl Northern Ireland Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 April 2026

    An Instagram post for Lidl by influencer Emma Kearney broke the rules by featuring an identifiable less healthy food product.

  • On The Beach Ltd

    • Not upheld
    • Television
    • 15 April 2026

    A TV ad for On the Beach didn’t break the rules by featuring an identifiable less healthy product.

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