Latest news
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A picture says a thousand words. Avoiding misleading imagery in ads
- CAP News
- 11 September 2025
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What’s the story when advertising ticket sales?
- CAP News
- 14 August 2025
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Off with your heads! Keeping within the rules in ads that reference the royals
- CAP News
- 12 June 2025
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Designed to Persuade - Dark Patterns and the Code
- CAP News
- 27 February 2025
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To include or not to include – VAT in stated prices
- CAP News
- 27 February 2025
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Mid-contract price increases in telecoms contracts
- CAP News
- 16 January 2025
Latest rulings
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Amazon Europe Core Sarl t/a Amazon.co.uk
- Upheld
- Website (own site)
- 06 August 2025
A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.
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Octopus Energy Ltd
- Upheld
- Social media (paid ad)
- 30 July 2025
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.
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Origin Sleep UK Ltd t/a Origin Mattress
- Upheld
- Website (own site)
- 30 July 2025
A website for Origin Mattress made misleading claims about reference prices and associated savings.
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Viagogo GmbH
- Upheld
- Audio (podcast)
- 09 April 2025
A podcast ad claimed that over half the events listed on Viagogo had tickets selling below face value when this wasn’t the case.