Latest rulings

  • BVG Group

    • Upheld
    • Brochure
    • 03 July 2019

    A brochure for Samuel Windsor, a menswear brand, seen in September 2018, stated on its cover page, “END OF SEASON SALE SAVE UP TO 70%”. The brochure included a number of products that were discounted against “TYPICAL HIGH STREET PRICE”: a. Page 4 included a listing for “THE FAMOUS SAMUE...

  • Ziffit Ltd

    • Not Upheld
    • Television
    • 22 May 2019

    A TV ad for, an online selling service, seen on 8 February 2019 opened with an animation of a man and woman surrounded by books. The voice-over stated, “How can you quickly turn books into money? pays for all kinds of books as well as CDs, DVDs and games, simply use our app to zap the barcod...

  • Lidl UK GmbH t/a Lidl

    • Upheld
    • National press
    • 08 May 2019

    A national press ad seen on 17 January 2019, featured the claims “YOUR MONEY'S WORTH MORE AT LIDL” and "Prices crunched all year round" above a photograph of four branded food products including Cathedral City cheddar cheese. Text below stated “£11.50 at Morrisons” and &ldquo...

  • DSG Retail Ltd in association w/Reach Plc

    • Upheld
    • Regional press
    • 17 April 2019

    The Liverpool Echo website, featured what appeared to be an article with the headline “Currys PC World launches its incredible Black Friday 2018 deals with £600 off TVs”. A subheading stated “Products from brands such as Sony, Hotpoint, HP and Nintendo are included”...