Latest rulings

  • Lidl UK GmbH t/a Lidl

    • Upheld
    • National press
    • 08 May 2019

    A national press ad seen on 17 January 2019, featured the claims “YOUR MONEY'S WORTH MORE AT LIDL” and "Prices crunched all year round" above a photograph of four branded food products including Cathedral City cheddar cheese. Text below stated “£11.50 at Morrisons” and &ldquo...

  • DSG Retail Ltd in association w/Reach Plc

    • Upheld
    • Regional press
    • 17 April 2019

    The Liverpool Echo website, featured what appeared to be an article with the headline “Currys PC World launches its incredible Black Friday 2018 deals with £600 off TVs”. A subheading stated “Products from brands such as Sony, Hotpoint, HP and Nintendo are included”...

  • Zestify Media Ltd

    • Upheld
    • Television
    • 10 April 2019

    A TV ad for Zestify Media, seen on 5 January 2019, showed an epilator with a crossed out 'was' price of £39.99 and a 'now' price of £19.99. Alongside that was a pink circle that featured the claim "SAVE 50%".

  • Zimplistic Private Ltd t/a Rotimatic

    • Upheld
    • E-mail, Internet (social networking)
    • 10 April 2019

    A paid-for Facebook post and email for Rotimatic: a. The post, seen on 23 October 2018, stated “Enjoy the biggest savings on Rotimatic this Diwali! Enjoy 15% off … Hurry”, accompanied by an image of the product and text beside which stated “SAVE £191”. Further text underneath sta...