TV and press basket comparison ads for Tesco were found to be misleading.
A regional press ad for Lidl, seen in the Belfast Telegraph between 15 and 19 January 2019, had a headline which stated "HEALTHY SAVINGS!" followed by text which stated "SAVE £46* VERSUS THE SAME SHOP IN TESCO". The ad showed two supermarket trolleys filled with different products. ...
A website for Laptops Direct, www.laptopsdirect.co.uk, seen on 18 February 2019, advertised an electriQ 35" WQHD 100Hz HDR FreeSync Curved UltraWide Gaming Monitor for £339.97. Text above the selling price stated "You save: £310.00".
A brochure for Samuel Windsor, a menswear brand, seen in September 2018, stated on its cover page, “END OF SEASON SALE SAVE UP TO 70%”. The brochure included a number of products that were discounted against “TYPICAL HIGH STREET PRICE”: a. Page 4 included a listing for “THE FAMOUS SAMUE...