Latest rulings

  • HDS Builders

    • Upheld
    • Internet (on own site)
    • 21 June 2017

    Two website ads for HDS Builders:

    a. A virtual tour link for a bathroom installation on, seen on 21 March 2017, featured an image of a naked woman showering.

    b. A still image from the virtual tour, showing the naked woman, with the option to click on the tour, was seen on th...

  • Pile Height Ltd t/a Turf Group

    • Upheld
    • Magazine
    • 14 June 2017

    An ad for Revo Turf, an artificial grass supplier and installer, seen in the landscape gardening trade magazine Pro Landscaper on 4 April 2017, featured an image of a woman’s legs from the knee down. Her legs were bare and she was wearing high heels, and standing on artificial grass. Large text stated “The best way ...

  • Oakam Ltd

    • Not Upheld
    • Television
    • 07 June 2017

    A TV ad for Oakam Ltd, a short-term loan provider, seen on 15 February 2017. The ad featured an actor who said, “I’m a single mum on benefits, I needed some money to tide me over. I didn’t think a loan company would accept me even though I have an income of over £500 a month.” On-screen text stated “1421% APR repres...

  • FxPro UK Ltd

    • Upheld
    • Television
    • 17 May 2017

    A TV ad for FxPro, an online broker providing contracts for difference (CFD), seen on the Bloomberg TV channel on 29 September 2016. The ad began with a scene that featured a young adult who woke up and immediately reached for a tablet device. The image on the tablet showed a falling Euro:GBP currency rate. The voic...