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Latest rulings

  • Bubbleology UK-I Ltd t/a Bubbleology

    • Not upheld
    • Social media (paid ad)
    • 22 July 2026

     A paid-for Instagram ad for a bubble tea company didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt. 

  • Domino's Pizza UK & Ireland Ltd t/a Domino's

    • Upheld
    • Social media (paid ad), Television, Video on demand
    • 22 July 2026

    A TV ad, Video on Demand ad and a YouTube ad for Domino’s broke the rules by featuring an identifiable less healthy food product. 

  • McDonald's Restaurants Ltd t/a McDonald's

    • Not Upheld
    • Television
    • 22 July 2026

    A TV ad for McDonalds didn’t break the rules by featuring an identifiable less healthy product.   

  • Domino's Pizza UK & Ireland Ltd t/a Domino's

    • Not Upheld
    • Social media (paid ad)
    • 08 July 2026

    Two paid-for social media ads for Domino’s pizza didn’t break the rules by featuring an identifiable less healthy product.

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