Latest rulings

  • Alzheimer’s Research UK

    • Not Upheld
    • Television
    • 15 February 2017

    A TV ad, shown on various channels, for an Alzheimer's charity, was seen in November 2016. It depicted an animated story of a young girl being told that Santa had stopped delivering presents because he had developed a disease. She then travelled to see the elves, who explained that research could find a way to f...

  • Queens Solitaire Games

    • Upheld
    • In-game (apps)
    • 15 February 2017

    A banner ad for a solitaire game, seen on the lock screen of a phone that was running the AVG Cleaner app in October 2016, featured three women in bikinis posing in a suggestive manner.

  • This Is Global Ltd t/a Capital Radio

    • Not Upheld
    • Radio
    • 14 December 2016

    A radio ad for the film “Lights Out”, broadcast on 16 August at 7:25 pm on Capital Radio East Midlands, featured an introductory voice-over stating, “From the visionary filmmaker behind the Conjuring”. A child’s voice then said, “Every time I turn the lights off, there’s this woman.” A woman said “I’ve been seeing h...

  • Over Farm Retail Ltd

    • Upheld
    • Poster
    • 07 December 2016

    A billboard poster promoting a Halloween event seen on 15 September outside a train station featured text that stated, “COMING THIS OCTOBER TO OVER FARM, GLOUCESTER 5 LIVE HORROR ATTRACTIONS frightmare halloween [sic] festival …” and included images of a man and women wearing prosthetic monstrous make-up. The poster...