Rulings

Poundland Ltd

• Upheld
• Internet (social networking)
• 07 February 2018

A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:

a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption state...

Puig (UK) Ltd t/a Paco Rabanne

• Not Upheld
• Television, VOD
• 07 February 2018

Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:

a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a ...

Thomas Tunnock Ltd

• Upheld
• Poster
• 07 February 2018

A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image s...

ASDA Stores Ltd

• Not Upheld
• Television
• 10 January 2018

A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerk...

Buck Inn

• Upheld
• Internet (on own site)
• 10 January 2018

Two Facebook posts for the Buck Inn, a pub in Darlington:

a. The first post, dated 8 September 2017, stated “German Grub Night at The Buck Inn Dont mention ze war!”. The post included an image of a poster titled “german night” with text stating “Set 3 Course Meal Including Popular German Dishes £19.95pp, “Grah...

Digital Mums Ltd

• Upheld
• Digital outdoor
• 03 January 2018

Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.

a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER T...

TFHC Ltd t/a Transform

• Upheld
• Television
• 03 January 2018

A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Tr...

All-Dolled-Up

• Upheld
• Internet (on own site), Internet (social networking)
• 20 December 2017

Two Instagram posts and a website for All Dolled Up, a cosmetic surgery company, seen in August 2017:

a. A post on all.dolled.up.surgery’s Instagram page included an image with text stating, “£1000 DISCOUNT + extra massage treatments ON GROUP BOOKINGS FOR SEPTEMBER 2017 ONLY YOU PLUS THREE FRIENDS Terms and Co...

Supergroup Internet Ltd t/a Superdry

• Upheld
• Internet (social networking)
• 20 December 2017

A Facebook post for Superdry, dated 28 October 2017, included text which stated, “This is the jacket that gives you a different view ft. Nightscape”. The post included a short video of the free runner Nightscape, also known as Harry Gallagher, walking outdoors, along a high-up exposed steel support beam at night, h...

ProgressPlay Ltd

• Upheld
• Internet (social networking)
• 13 December 2017

A promoted tweet seen on 8 September 2017 featured an image of female presenters in their swimwear from a daytime television show and the text, “You can put lipstick on a pig, but it’s still a pig. #LooseWomen18”.