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Hemingways Marketing Services Ltd t/a Cadbury Gifts Direct
A paid-for Instagram ad for Cadbury Gifts Direct didn’t break the less healthy food rules because the advertiser qualified for the exemption for small and medium-sized enterprises.
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Recro Ltd t/a Casumo
A paid-for online display ad for a gambling website encouraged socially irresponsible behaviour that could lead to financial harm.
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Antipadia Enterprises Ltd t/a Copymind: AI Twin for Therapy
Two paid-for Facebook ads for an AI therapy app made medical claims for an app that wasn’t registered with the Medicines and Healthcare products Regulatory Agency and didn’t hold the applicable compliance labels. The ads also discouraged essential treatment for conditions for which medical supervision shoul...
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GMB Agency LLC t/a Pulmoria
A paid-for Facebook post for an online supplement brand made claims that a food supplement could prevent, treat or cure human disease and made unauthorised specific health claims.
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Juniper Technologies UK Ltd t/a Juniper
A pre-roll ad on YouTube for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
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MedExpress Enterprises Ltd t/a MedExpress
An Instagram Story for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
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Menwell Ltd t/a Voy
A video-on-demand (VOD) ad for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
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Menwell Ltd t/a Voy
A poster for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
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Walkers Snacks Ltd t/a Walkers
A TikTok post for Walkers crisps posted by influencer Isabella Hill didn’t break the rules by featuring an identifiable less-healthy product.
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Optival Ltd t/a bestbookiesandbettingsites.co.uk
A paid-for search ad for a betting website was irresponsibly targeted.
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Bingchuan Network (Hong Kong) Co Ltd t/a Last Light: Rebirth
An in-game ad for a mobile strategy game was socially irresponsible, condoned and trivialised violence and included harmful gender stereotypes by objectifying and sexualising women.
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Celeb Innovations Ltd t/a RiseGuide
A paid-for YouTube ad for a self-improvement app was socially irresponsible, featured harmful negative racial stereotypes about South Asian women and was likely to cause serious offence on the grounds of race.
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Chart Prime Trading LLC
Two paid-for Facebook ads for a financial education platform didn’t make clear that the value of investments could go down as well as up and misleadingly suggested that money could be made quickly with minimal risks. The ads also took advantage of peoples’ potential lack of experience by implying that finan...
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Finelo Ltd
Two paid-for Facebook ads for a financial education platform didn’t make clear that the value of investments could go down as well as up and misleadingly suggested money could be made quickly with minimal risks. The ads also took advantage of the peoples’ potential lack of experience by implying that financ...
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HRY Games t/a AI Scorecast
A paid-for Facebook ad for a data analytics app for football results was socially irresponsible and misleading by implying that people who used the service to make ‘informed’ gambling decisions would be very likely to turn a profit.
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Express Healthcare Ltd t/a pharmacyonline
Two paid-for Meta ads and a website for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.
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Juniper Technologies UK Ltd
A paid-for Google ad for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules.
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Simple Online Healthcare Ltd t/a Simple Online Pharmacy
Two paid-for social media ads for an online pharmacy made medicinal claims and promoted unlicensed products. They also promoted prescription-only medicines to the public, against the law and our rules.
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Jap Car South Ltd
A website for a car import company was likely to cause serious offence on the grounds of race.
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Animcha Ltd t/a tyan.ai
A paid-for Meta ad for an AI companion generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. The ad also portrayed someone who was or appeared to be under 18 years of age in a sexual way.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (65)