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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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Astrasoft Projects Ltd
Three online display ads for an online dating service depicting Ukrainian Women were likely to cause serious offence by highlighting their vulnerability and connecting it to their sexual appeal.
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OneSoft Studio
Two in-game mobile ads were banned for objectifying women, condoning sexual assault and encouraging sexual violence.
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Sky UK Ltd
We didn’t uphold complaints about a TV ad for Sky Cinema.
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Paramount UK Partnership t/a Comedy Central, Paramount Comedy Channel
A pre-roll ad on YouTube for a Comedy Central programme was likely to cause serious offence and was irresponsibly targeted.
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PPB Counterparty Services Ltd t/a Paddy Power
A radio ad for a bookmaker did not break rules on harm and offence with regards to references to emigration and sporting rivalries.
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Vegan Friendly UK
A TV ad for Vegan Friendly UK was likely to cause distress to both younger and adult audiences and therefore was not suitable for broadcast on TV regardless of scheduling restrictions.
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Ayoomi Technology Co Ltd
An in-game ad was socially irresponsible and likely to cause serious or widespread offence for objectifying women or presenting them as stereotyped sexual objects and featuring implied non-consensual sexual acts.
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Lamb & Co. Property Ltd
An outdoor poster for an estate agents was banned for being likely to cause offence.
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LeMieux Ltd
A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence.
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Surfshark Ltd
A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason.
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The Otley Burger Company
A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.
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Legal Utopia Ltd
A TV ad which used the term “shyster” was found to be unlikely to cause serious or widespread offence.
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Box Menswear Ltd
Three email ads for Box Menswear were banned for being sexually explicit and likely to cause serious offence.
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JD Recruitment Group Ltd
A post on recruiter JD Recruitment's Facebook page was banned for being likely to cause serious offence on the grounds of race and for objectifying women.
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Rangosious Public Holdings Ltd t/a Amrita Studios
An ad for a gaming app was banned for objectifying women and for being likely to cause serious or widespread offence.
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Person(s) unknown
Two in-app ads were banned for containing extremely graphic sexual imagery in a medium that would have general appeal, including to children. We considered the ads were likely to cause serious and widespread offence and had been inappropriately targeted.
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salesforce UK Ltd
A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.
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Banter Group Ltd t/a BanterKing
A paid-for display ad for an online novelty goods retailer which appeared in the Sky Sports app was banned for being likely to cause serious or widespread offence.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (19)