Rulings (40)
  • Poundland Ltd

    • Upheld
    • Internet (social networking)
    • 07 February 2018

    A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption stated, “Oh Elf...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a dark room....

  • Thomas Tunnock Ltd

    • Upheld
    • Poster
    • 07 February 2018

    A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image stat...

  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerky m...

  • Buck Inn

    • Upheld
    • Internet (on own site)
    • 10 January 2018

    Two Facebook posts for the Buck Inn, a pub in Darlington:a. The first post, dated 8 September 2017, stated “German Grub Night at The Buck Inn Dont mention ze war!”. The post included an image of a poster titled “german night” with text stating “Set 3 Course Meal Including Popular German Dishes £19.95pp, “Graham Ze Chef...

  • Digital Mums Ltd

    • Upheld
    • Digital outdoor
    • 03 January 2018

    Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER THOUGHT ABO...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Trans...

  • All-Dolled-Up

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 20 December 2017

    Two Instagram posts and a website for All Dolled Up, a cosmetic surgery company, seen in August 2017:a. A post on all.dolled.up.surgery’s Instagram page included an image with text stating, “£1000 DISCOUNT + extra massage treatments ON GROUP BOOKINGS FOR SEPTEMBER 2017 ONLY YOU PLUS THREE FRIENDS Terms and Conditions A...

  • Supergroup Internet Ltd t/a Superdry

    • Upheld
    • Internet (social networking)
    • 20 December 2017

    A Facebook post for Superdry, dated 28 October 2017, included text which stated, “This is the jacket that gives you a different view ft. Nightscape”. The post included a short video of the free runner Nightscape, also known as Harry Gallagher, walking outdoors, along a high-up exposed steel support beam at night, high...

  • ProgressPlay Ltd

    • Upheld
    • Internet (social networking)
    • 13 December 2017

    A promoted tweet seen on 8 September 2017 featured an image of female presenters in their swimwear from a daytime television show and the text, “You can put lipstick on a pig, but it’s still a pig. #LooseWomen18”.

  • Woburn Enterprises Ltd t/a Woburn Safari Park

    • Not Upheld
    • Television
    • 13 December 2017

    A TV ad for Woburn Safari Park was seen on 25 August 2017. The ad began with a scene showing a car driving into Woburn Safari Park. The ad then depicted a young boy and a young girl looking out of the window from the backseats of a car. The ad then showed shots of different animals found in the safari park and also the...

  • Pro-Dec Products Ltd t/a ScrewCaps UK

    • Upheld
    • Leaflet
    • 29 November 2017

    A flyer for ScrewCaps UK, a manufacturer of fastener cover caps, was seen on 15 August 2017. The image featured a naked woman photographed from the back, with the shot slightly angled from below, wearing ski boots, gloves and skis, and carrying ski poles. Red text stating “COVER UP” partially obscured her bottom.

  • Universal Pictures International UK & Eire Ltd

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for the cinema release of the film The Snowman (2017) was broadcasted in September and October 2017. The ad showed a variety of scenes from the film punctuated with black screens and on-screen text. Included were scenes of a man finding a dismembered body on a snowy mountainside, a woman getting her leg caught ...

  • Croftscope Ltd t/a BOCA

    • Upheld
    • National press
    • 22 November 2017

    An ad for BOCA organic toothpastes was seen in the Raconteur supplement which was included in the Times newspaper on 28 July 2017. The ad featured a black and white image of the body of a naked woman, who was wearing only a pair of strappy heels. The woman in the image was shown reclining in a chair and facing a window...

  • Mist Fire Suppression Ltd

    • Upheld
    • Internet (on own site)
    • 15 November 2017

    The homepage of the website for the Nebula fire mist system www.mistfs.co.uk seen on 24 April 2017 featured the claim, "Systems tested in accordance with BS8458:2015." Text on a moving image carousel stated "Designed, installed and certified to current Building regulations - BS8458". On a separate p...

  • Redfoot Shoes Ltd t/a Goodwin Smith

    • Upheld
    • Internet (on own site), E-mail, Internet (social networking), Internet (video)
    • 15 November 2017

    Ads for Goodwin Smith Shoes seen in August 2017:a. An email included the claim “Fancy a pair?” and was accompanied by an image of three women wearing just knickers, with one woman’s breasts exposed, the second covering her chest with her arm with her nipple exposed and the third posed in front of the others holding a ...

  • Royal Mail Group Ltd

    • Upheld
    • Internet (social networking), Internet (video)
    • 15 November 2017

    A paid-for video ad on Twitter and a Video On Demand (VOD) ad for Royal Mail:a. The video ad on Twitter, seen on 27 July 2017, featured a scene with customers and staff in a bank. A short while later a gang of men in balaclavas with baseball bats entered the bank and shouted, “This is a robbery”. The staff and customer...

  • AN & Associates t/a www.perfectsculptbras.com

    • Upheld in part
    • Internet (display)
    • 08 November 2017

    A video ad for bras from www.perfectsculptbras.com, seen in a Mashable story on Snapchat on 16 July 2017, depicted a woman trying on different bras and tops.

  • Erics Angling Centre Ltd

    • Upheld
    • Internet (social networking)
    • 01 November 2017

    A paid-for post shown on Erics Angling Centre’s Facebook page and seen on 30 July 2017 featured an image of a woman with her mouth open and wiping the bottom of her lip with a napkin and featured the text, “… Prices that are easy to swallow”.

  • Surrey Police

    • Upheld
    • Television
    • 25 October 2017

    A TV ad for Surrey Police, seen on 4 August 2017, depicted a phone sitting on a table next to a sofa. A baby or young child could be heard crying through the adjacent wall. Text appeared on the screen stating “Hello, Surrey Police 999 emergency. My neighbour’s kids are being noisy”. “Noisy”, written in blue text, was a...

Informally resolved (17)
  • Samsung Electronics (UK) Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Computers, phones and telecoms

  • Mills Medical Services Ltd t/a Moorgate Aesthetics

    • 24 January 2018
    • Number of complaints: 1

    Media: Poster
    Topic: Health conditions

  • RiceBowl

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Headlam Group plc

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Financial Conduct Authority

    • 20 December 2017
    • Number of complaints: 44

    Media: Television
    Topic: Legal and regulation, Financial products and services

  • Redfoot Shoes Ltd t/a Goodwin Smith

    • 20 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

  • Drinki.com

    • 13 December 2017
    • Number of complaints: 2

    Media: Direct mail
    Topic: Sports, leisure and hobbies

  • JR Recruitment Ltd

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Recruitment and work

  • Mr Tyres (Andover) Ltd

    • 15 November 2017
    • Number of complaints: 1

    Media: Directory
    Topic: Holidays, travel and motoring

  • Revo Media t/a Lightspace

    • 15 November 2017
    • Number of complaints: 1

    Media: Direct mail
    Topic: Sports, leisure and hobbies

  • Cereal Partners UK

    • 25 October 2017
    • Number of complaints: 31

    Media: Television
    Topic: Food, drink and supplements

  • eBeauty Ltd t/a Skinny Sprinkles

    • 25 October 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Beauty products, grooming and hygiene, Animals and farming

  • Direct Insurance Group plc t/a Terrorisminsure.com

    • 27 September 2017
    • Number of complaints: 2

    Media: Internet (display)
    Topic: Financial products and services

  • Ideal Skateboard Supply Ltd

    • 06 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Merlin Entertainments Group Ltd t/a Thorpe Park

    • 30 August 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Mr Snappy's Custom Caps Ltd t/a Mr Snappy's

    • 30 August 2017
    • Number of complaints: 1

    Media: Magazine
    Topic: Clothing, shoes and jewellery, Beauty products, grooming and hygiene

  • The Epoch Times International Inc t/a NTD.tv

    • 19 July 2017
    • Number of complaints: 1

    Media: Internet (social networking), Internet (display)
    Topic: Holidays, travel and motoring