Rulings (21)
  • Whaleco UK Ltd t/a Temu

    • Upheld
    • Internet (display), App (paid ad)
    • 01 November 2023

    Four display ads and an in-app ad for Temu were sexually graphic and likely to cause widespread offence; sexualised someone who was a child; sexually objectified women; and were inappropriately targeted.

  • ThruDark Ltd

    • Upheld
    • Social media (own site)
    • 18 October 2023

    An Instagram post for a clothing brand was irresponsible, offensive and condoned and encouraged violence, particularly against women, as well as glamourising guns and gun violence.

  • Alibaba.com Singapore E-commerce Private Ltd t/a Alibaba.com

    • Upheld
    • Website (paid ad)
    • 20 September 2023

    A paid-for ad on a newspaper website portrayed a child in a sexualised way and was harmful and socially irresponsible.

  • Viva! t/a Viva!

    • Upheld
    • 06 September 2023

    Two paid-for social media ads for Viva! were irresponsibly targeted and were likely to cause unnecessary distress and serious and widespread offence. 

  • People for the Ethical Treatment of Animals (PETA) Foundation t/a PETA

    • Not upheld
    • Poster
    • 23 August 2023

    A billboard for PETA was unlikely to cause serious or widespread offence and was responsibly targeted.

  • Fugo Information Technology and Software LLC t/a Fugo Games

    • Upheld
    • App (paid ad)
    • 26 July 2023

    An in-app ad for a gaming app was socially irresponsible and was likely to cause serious or widespread offence as it referenced expletives.

  • Wuka Ltd t/a WUKA

    • Not upheld
    • Television, VOD
    • 19 July 2023

    A TV ad and Video on Demand (VOD) ad for a period underwear company was not offensive and was unlikely to cause distress.

  • Gorilla Glue Europe Ltd

    • Not upheld
    • Television
    • 12 July 2023

    A TV ad for Gorilla Glue did not perpetuate harmful gender stereotypes.

  • ITAE Productions Ltd t/a The Post-Mortem Live

    • Upheld
    • Email
    • 05 July 2023

    Two emails for a live post-mortem event were misleading and were likely to cause offence.

  • Team RH Fitness Ltd

    • Upheld
    • Social media (own site)
    • 28 June 2023

    A post on fitness company’s Facebook page objectified women, which was likely to cause serious and widespread offence.

  • Redbubble Ltd

    • Upheld
    • Internet (display)
    • 17 May 2023

    A paid-for-display ad online was likely to cause serious or widespread offence through its use of language and trivialising of domestic violence, and was irresponsibly targeted.

  • Decido LLC t/a History All Day

    • Upheld
    • Internet (website content)
    • 03 May 2023

    An ad for a general interest website that appeared on Mumsnet’s website misleadingly misrepresented the extent to which scans could provide reassurance or determine the wellbeing of an unborn baby.

  • Dreame Media

    • Upheld
    • Game (mobile/app)
    • 03 May 2023

    An in-app ad for a reading app was likely to cause serious or widespread offence or harm as it irresponsibly made references to physical assault and sexual acts.

  • The Ministry of Justice

    • Upheld
    • Social media (paid ad)
    • 03 May 2023

    REPUBLISHED RULING: A paid-for Facebook ad for The Ministry of Justice was likely to cause serious offence on the grounds of race, by reinforcing negative stereotypes about black men.

  • Fuero Games Sp zoo

    • Upheld
    • App (paid ad)
    • 22 February 2023

    Two in-game ads for a mobile app game were irresponsibly targeted and were likely to cause serious or widespread offence and likely to cause unjustifiable distress to some viewers.

  • Jiliang Gao t/a Match Tile Scenery - Matchscapes

    • Upheld
    • App (paid ad)
    • 22 February 2023

    An in-game ad for a mobile app game was socially responsible and caused serious or widespread offence by featuring a harmful gender stereotype and sexualising and objectifying women.

  • DeadHappy Ltd t/a DeadHappy

    • Upheld
    • Social media (paid ad)
    • 15 February 2023

    Two paid-for social media ads for a life insurance company irresponsibly caused serious and widespread offence and unjustified distress.

  • Gorillas Technologies UK Ltd t/a Gorillas

    • Upheld
    • Social media (paid ad), Television, Video on demand
    • 15 February 2023

    A TV, video on demand, TikTok and Instagram ad for a grocery delivery service irresponsibly featured references to drugs, sex and excessive or unhealthy drinking that were likely to cause serious or widespread offence.

  • Brightika Inc

    • Upheld
    • App (paid ad)
    • 01 February 2023

    An ad for a mobile app game was socially irresponsible and was likely to cause serious and widespread offence, as it included a gender stereotype in a way that was likely to cause harm.

  • Global Records SRL

    • Upheld
    • Video
    • 18 January 2023

    An in-stream ad on YouTube for Sickotoy’s single “2 High 2 Care” was inappropriately targeted as it was seen during a video which was of appeal to children.