Rulings (19)
  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Astrasoft Projects Ltd

    • Upheld
    • Internet (display)
    • 13 July 2022

    Three online display ads for an online dating service depicting Ukrainian Women were likely to cause serious offence by highlighting their vulnerability and connecting it to their sexual appeal.

  • OneSoft Studio

    • Upheld
    • Game (mobile/app)
    • 06 July 2022

    Two in-game mobile ads were banned for objectifying women, condoning sexual assault and encouraging sexual violence.

  • Sky UK Ltd

    • Not upheld
    • Television
    • 06 July 2022

    We didn’t uphold complaints about a TV ad for Sky Cinema.

  • Paramount UK Partnership t/a Comedy Central, Paramount Comedy Channel

    • Upheld
    • Internet (video)
    • 29 June 2022

    A pre-roll ad on YouTube for a Comedy Central programme was likely to cause serious offence and was irresponsibly targeted.

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Not upheld
    • Radio
    • 15 June 2022

    A radio ad for a bookmaker did not break rules on harm and offence with regards to references to emigration and sporting rivalries.

  • Vegan Friendly UK

    • Upheld in part
    • Television
    • 08 June 2022

    A TV ad for Vegan Friendly UK was likely to cause distress to both younger and adult audiences and therefore was not suitable for broadcast on TV regardless of scheduling restrictions.

  • Ayoomi Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 01 June 2022

    An in-game ad was socially irresponsible and likely to cause serious or widespread offence for objectifying women or presenting them as stereotyped sexual objects and featuring implied non-consensual sexual acts. 

  • Lamb & Co. Property Ltd

    • Upheld
    • Poster
    • 27 April 2022

    An outdoor poster for an estate agents was banned for being likely to cause offence.

  • LeMieux Ltd

    • Upheld
    • Internet (website content)
    • 27 April 2022

    A website ad for a food supplement for female horses, which included an offensive gender stereotype, was banned for being likely to cause serious offence.

  • Surfshark Ltd

    • Upheld
    • Internet (video)
    • 20 April 2022

    A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason.

  • The Otley Burger Company

    • Upheld
    • Social media (own site)
    • 20 April 2022

    A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.

  • Legal Utopia Ltd

    • Not upheld
    • Television
    • 23 February 2022

    A TV ad which used the term “shyster” was found to be unlikely to cause serious or widespread offence.

  • Box Menswear Ltd

    • Upheld in part
    • Email
    • 16 February 2022

    Three email ads for Box Menswear were banned for being sexually explicit and likely to cause serious offence.

  • JD Recruitment Group Ltd

    • Upheld
    • Social media (own site)
    • 15 December 2021

    A post on recruiter JD Recruitment's Facebook page was banned for being likely to cause serious offence on the grounds of race and for objectifying women.  

  • Rangosious Public Holdings Ltd t/a Amrita Studios

    • Upheld
    • App (paid ad)
    • 15 December 2021

    An ad for a gaming app was banned for objectifying women and for being likely to cause serious or widespread offence. 

  • Person(s) unknown

    • Upheld
    • App (paid ad)
    • 08 December 2021

    Two in-app ads were banned for containing extremely graphic sexual imagery in a medium that would have general appeal, including to children. We considered the ads were likely to cause serious and widespread offence and had been inappropriately targeted.

  • salesforce UK Ltd

    • Not upheld
    • VOD
    • 06 October 2021

    A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.

  • Banter Group Ltd t/a BanterKing

    • Upheld
    • App (paid ad)
    • 08 September 2021

    A paid-for display ad for an online novelty goods retailer which appeared in the Sky Sports app was banned for being likely to cause serious or widespread offence.