Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (4)

BrewDog plc
- Upheld in part
- National newspaper (paid ad)
- 18 November 2020
Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.
Lingscars.com Ltd
- Upheld
- 23 September 2020
A Facebook post advertising a car leasing company was banned for being socially irresponsible and likely to cause serious offence on the grounds of race.
Prettylittlething.com Ltd t/a Prettylittlething.com
- Upheld
- Internet (video)
- 05 February 2020
An ad on YouTube for a clothing retailer was banned for objectifying women.
Hey Habito Ltd
- Not upheld
- Magazine
- 29 January 2020
A print ad for a mortgage broker did not break the rules around harm and offence.

Informally resolved (0)

Mail order cases (0)

Database cases (0)