Rulings (52)
  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerk...

  • Buck Inn

    • Upheld
    • Internet (on own site)
    • 10 January 2018

    Two Facebook posts for the Buck Inn, a pub in Darlington:

    a. The first post, dated 8 September 2017, stated “German Grub Night at The Buck Inn Dont mention ze war!”. The post included an image of a poster titled “german night” with text stating “Set 3 Course Meal Including Popular German Dishes £19.95pp, “Grah...

  • Digital Mums Ltd

    • Upheld
    • Digital outdoor
    • 03 January 2018

    Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.

    a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER T...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Tr...

  • All-Dolled-Up

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 20 December 2017

    Two Instagram posts and a website for All Dolled Up, a cosmetic surgery company, seen in August 2017:

    a. A post on all.dolled.up.surgery’s Instagram page included an image with text stating, “£1000 DISCOUNT + extra massage treatments ON GROUP BOOKINGS FOR SEPTEMBER 2017 ONLY YOU PLUS THREE FRIENDS Terms and Co...

  • Supergroup Internet Ltd t/a Superdry

    • Upheld
    • Internet (social networking)
    • 20 December 2017

    A Facebook post for Superdry, dated 28 October 2017, included text which stated, “This is the jacket that gives you a different view ft. Nightscape”. The post included a short video of the free runner Nightscape, also known as Harry Gallagher, walking outdoors, along a high-up exposed steel support beam at night, h...

  • ProgressPlay Ltd

    • Upheld
    • Internet (social networking)
    • 13 December 2017

    A promoted tweet seen on 8 September 2017 featured an image of female presenters in their swimwear from a daytime television show and the text, “You can put lipstick on a pig, but it’s still a pig. #LooseWomen18”.

  • Woburn Enterprises Ltd t/a Woburn Safari Park

    • Not Upheld
    • Television
    • 13 December 2017

    A TV ad for Woburn Safari Park was seen on 25 August 2017. The ad began with a scene showing a car driving into Woburn Safari Park. The ad then depicted a young boy and a young girl looking out of the window from the backseats of a car. The ad then showed shots of different animals found in the safari park and also ...

  • Pro-Dec Products Ltd t/a ScrewCaps UK

    • Upheld
    • Leaflet
    • 29 November 2017

    A flyer for ScrewCaps UK, a manufacturer of fastener cover caps, was seen on 15 August 2017. The image featured a naked woman photographed from the back, with the shot slightly angled from below, wearing ski boots, gloves and skis, and carrying ski poles. Red text stating “COVER UP” partially obscured her bottom.

  • Universal Pictures International UK & Eire Ltd

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for the cinema release of the film The Snowman (2017) was broadcasted in September and October 2017. The ad showed a variety of scenes from the film punctuated with black screens and on-screen text. Included were scenes of a man finding a dismembered body on a snowy mountainside, a woman getting her leg caug...

Informally resolved (26)
  • RiceBowl

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Headlam Group plc

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Financial Conduct Authority

    • 20 December 2017
    • Number of complaints: 44

    Media: Television
    Topic: Legal and regulation, Financial products and services

  • Redfoot Shoes Ltd t/a Goodwin Smith

    • 20 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

  • Drinki.com

    • 13 December 2017
    • Number of complaints: 2

    Media: Direct mail
    Topic: Sports, leisure and hobbies

  • JR Recruitment Ltd

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Recruitment and work

  • Mr Tyres (Andover) Ltd

    • 15 November 2017
    • Number of complaints: 1

    Media: Directory
    Topic: Holidays, travel and motoring

  • Revo Media t/a Lightspace

    • 15 November 2017
    • Number of complaints: 1

    Media: Direct mail
    Topic: Sports, leisure and hobbies

  • Cereal Partners UK

    • 25 October 2017
    • Number of complaints: 31

    Media: Television
    Topic: Food, drink and supplements

  • eBeauty Ltd t/a Skinny Sprinkles

    • 25 October 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Beauty products, grooming and hygiene, Animals and farming