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Whaleco UK Ltd t/a Temu
Four display ads and an in-app ad for Temu were sexually graphic and likely to cause widespread offence; sexualised someone who was a child; sexually objectified women; and were inappropriately targeted.
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ThruDark Ltd
An Instagram post for a clothing brand was irresponsible, offensive and condoned and encouraged violence, particularly against women, as well as glamourising guns and gun violence.
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Alibaba.com Singapore E-commerce Private Ltd t/a Alibaba.com
A paid-for ad on a newspaper website portrayed a child in a sexualised way and was harmful and socially irresponsible.
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Viva! t/a Viva!
Two paid-for social media ads for Viva! were irresponsibly targeted and were likely to cause unnecessary distress and serious and widespread offence.
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People for the Ethical Treatment of Animals (PETA) Foundation t/a PETA
A billboard for PETA was unlikely to cause serious or widespread offence and was responsibly targeted.
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Fugo Information Technology and Software LLC t/a Fugo Games
An in-app ad for a gaming app was socially irresponsible and was likely to cause serious or widespread offence as it referenced expletives.
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Wuka Ltd t/a WUKA
A TV ad and Video on Demand (VOD) ad for a period underwear company was not offensive and was unlikely to cause distress.
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Gorilla Glue Europe Ltd
A TV ad for Gorilla Glue did not perpetuate harmful gender stereotypes.
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ITAE Productions Ltd t/a The Post-Mortem Live
Two emails for a live post-mortem event were misleading and were likely to cause offence.
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Team RH Fitness Ltd
A post on fitness company’s Facebook page objectified women, which was likely to cause serious and widespread offence.
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Redbubble Ltd
A paid-for-display ad online was likely to cause serious or widespread offence through its use of language and trivialising of domestic violence, and was irresponsibly targeted.
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Decido LLC t/a History All Day
An ad for a general interest website that appeared on Mumsnet’s website misleadingly misrepresented the extent to which scans could provide reassurance or determine the wellbeing of an unborn baby.
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Dreame Media
An in-app ad for a reading app was likely to cause serious or widespread offence or harm as it irresponsibly made references to physical assault and sexual acts.
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The Ministry of Justice
REPUBLISHED RULING: A paid-for Facebook ad for The Ministry of Justice was likely to cause serious offence on the grounds of race, by reinforcing negative stereotypes about black men.
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Fuero Games Sp zoo
Two in-game ads for a mobile app game were irresponsibly targeted and were likely to cause serious or widespread offence and likely to cause unjustifiable distress to some viewers.
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Jiliang Gao t/a Match Tile Scenery - Matchscapes
An in-game ad for a mobile app game was socially responsible and caused serious or widespread offence by featuring a harmful gender stereotype and sexualising and objectifying women.
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DeadHappy Ltd t/a DeadHappy
Two paid-for social media ads for a life insurance company irresponsibly caused serious and widespread offence and unjustified distress.
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Gorillas Technologies UK Ltd t/a Gorillas
A TV, video on demand, TikTok and Instagram ad for a grocery delivery service irresponsibly featured references to drugs, sex and excessive or unhealthy drinking that were likely to cause serious or widespread offence.
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Brightika Inc
An ad for a mobile app game was socially irresponsible and was likely to cause serious and widespread offence, as it included a gender stereotype in a way that was likely to cause harm.
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Global Records SRL
An in-stream ad on YouTube for Sickotoy’s single “2 High 2 Care” was inappropriately targeted as it was seen during a video which was of appeal to children.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (21)