Latest rulings

  • Gallaher Ltd t/a JTI UK

    • Upheld in part
    • VOD
    • 14 April 2021

    A video ad for a nicotine pouch product was banned for implying that nicotine pouches had mood-alerting or stimulant effects which made gaming more enjoyable.

  • Missguided Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 14 April 2021

    An Instagram post by influencer Zara McDermott promoting Missguided products was banned for not being obviously identifiable as an ad.

  • North Wests Competitions Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 14 April 2021

    Two Instagram posts by an influencer promoting a free giveaway were banned for not being obviously identifiable as ads.

  • Flexible Digital Solutions Ltd

    • Upheld
    • Internet (social networking)
    • 07 April 2021

    A paid-for Facebook ad and a website ad for a debt advice service were banned for exaggerating the speed and ease of the process, trivialising the application process and for not stating the risks and fees associated with IVAs.