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Latest rulings

  • GLP-1 Pro Ltd t/a GuLP-1

    • Upheld
    • 06 May 2026

    Two webpages for a food supplement company made claims that a supplement could prevent, treat or cure human disease and made unauthorised health and medicinal claims. The ads also compared the effects of a food supplement to those associated with weight-loss prescr...

  • Medilife Clinic Enfield

    • Upheld
    • Social media (paid ad)
    • 06 May 2026

    A paid-for Instagram ad for a health clinic made claims that their treatments could alleviate or treat the traits of autism without suitable evidence to support these claims. The ad also discouraged essential treatment for conditions for which medical supervision should be sought. 

  • The Professional Development Consortium Ltd t/a CPD Standards Office

    • Upheld
    • Social media (paid ad)
    • 06 May 2026

    Two paid-for Meta ads for a training accreditation company made misleading comparative claims with identifiable competitors which weren’t supported by evidence and couldn’t be verified by consumers.

  • Bakkavor Ltd

    • Upheld
    • Packaging (promotion)
    • 29 April 2026

    A promotion featured on the packaging of a cookie dough dessert misleadingly implied that particular products were included in the promotion, causing unnecessary disappointment.

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