Latest news
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New guidance on the advertising of delayed payment services (buy now, play later services)
- CAP News
- 01 December 2020
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Rule(s) Britannia – a look at country of origin claims
- CAP News
- 26 November 2020
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Taking care with ads for self-care
- CAP News
- 26 November 2020
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Advertising tax arrangement schemes
- CAP News
- 26 November 2020
Latest rulings
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Easylife Group Ltd
- Upheld
- Brochure
- 02 December 2020
A brochure ad for a skin product was banned for implying that it was effective at removing the appearance of wrinkles and removing skin tags, without adequate evidence.
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Geraint Christopher t/a Hemp in Avalon
- Upheld
- Social media (own site), Magazine
- 02 December 2020
A newspaper and Instagram post by a hemp shop were banned for inciting people to break the law by discouraging them from wearing face coverings in shops.
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KS Competitions Ltd
- Upheld
- Website (own site)
- 02 December 2020
A website ad promoting a competition to win hair products breached the CAP Code for not explaining the free entry route and for stating that its closing date would be extended if all tickets were not sold.
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SCA Investments Ltd t/a Gousto
- Upheld
- Website (own site)
- 02 December 2020
A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.
