Latest news
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Come on Down! Making Sure the Price is Right with your Price Comparison Advertising
- CAP News
- 19 May 2022
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Live facial recognition: new technology, same rules
- CAP News
- 19 May 2022
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Keeping your “Free Trials” trial free
- CAP News
- 19 May 2022
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Substantiation 101
- CAP News
- 05 May 2022
Latest rulings
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ARSJ Holding Ltd
- Upheld
- Internet (on own site), Social media (paid ad)
- 11 May 2022
We upheld complaints against health claims in an ad for Brite Drinks.
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Brand Evangelists for Beauty Ltd
- Upheld
- Social media (own site)
- 11 May 2022
We banned an ad for making claims about a caffeinated hair product that couldn’t be substantiated.
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PEL Consultancy Services Ltd t/a PEL Investigations
- Upheld
- Search (paid)
- 11 May 2022
We banned an ad for a private investigation agency for having unsubstantiated claims.
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CheaperWaste Ltd
- Upheld
- Internet (website content)
- 18 May 2022
A website that included a page for comparing waste companies did not make clear it was for the purposes of lead generation, misleadingly presented the nature of the services office and implied that they were price comparison services when that was not the case.
