Latest rulings

  • HJ Heinz Foods UK Ltd

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for Heinz Beanz, seen in May 2017, depicted a man arriving home to his family – a woman and young girl. The man was asked whether he was hungry and he responded, “I am darling, but diet is key” before taking a drink from the fridge and continuing "I’m on a new regime, Dean calls the ‘three P’s’. … This ...

  • Power Leisure Bookmakers Ltd t/a Paddy Power

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for Paddy Power, seen in August 2017, featured a jaded casino security guard singing to the tune of “Papa Loves Mambo” while watching through monitors the casino customers gambling. He then turned away from the monitors and was shown gambling on Paddy Power on his mobile phone as the song continued. The song...

  • Universal Pictures International UK & Eire Ltd

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for the cinema release of the film The Snowman (2017) was broadcasted in September and October 2017. The ad showed a variety of scenes from the film punctuated with black screens and on-screen text. Included were scenes of a man finding a dismembered body on a snowy mountainside, a woman getting her leg caug...

  • British Telecommunications plc

    • Upheld
    • Television
    • 22 November 2017

    A TV ad for BT, seen on 11 May 2017, advertised broadband packages. The voice-over stated, "The welcome discount on BT Unlimited Broadband has just got bigger. We'll now give you a discount of over 30%". Large text across the screen stated "BIGGER DISCOUNT" followed by "NOW OVER 30% DISCOUNT...