Latest rulings

  • Purplebricks Group plc

    • Upheld in part
    • Television
    • 18 October 2017

    Two TV ads for the online estate agent Purplebricks, seen in March 2017:

    a. The first TV ad featured a younger and an older couple discussing the sale of a house. The younger woman said, “We sold the house”, to which the older man replied, “That’s great. Simon did you sell with Purplebricks?” Simon asked, “The...

  • TFHC Ltd t/a Transform

    • Not Upheld
    • Television
    • 18 October 2017

    A TV ad for the cosmetic surgery provider Transform, seen in early June 2017, featured a voice-over that stated, “Every day is a great day when you’re doing the things you like to do. Being with the people you love to be with. Living your life the way you want to live it. If you’ve decided on breas...

  • Age Partnership Ltd

    • Upheld
    • Television
    • 04 October 2017

    A TV ad for an equity release scheme from Age Partnership Ltd, seen 26 February 2017, featured an older couple. They stated, “We began to worry about our finances, especially with living costs going up all the time. We had thought about releasing money from our home, so we visited the Age Partnership website. ...

  • Better Bathrooms UK Ltd

    • Upheld
    • Internet (on own site), E-mail, Television
    • 04 October 2017

    Four email ads, two website ads and two TV ads, for Better Bathrooms:

    a. An email sent 20 December 2016 stated “70% OFF + A Further 10% OFF Early Bird Sale!” in the Subject line, and “EARLY BIRD SALE UP TO 70% OFF PLUS A FURTHER 10% OFF ALL SALE ITEMS APPLIED AT CHECKOUT” in the bod...