Latest news
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Vexed by verifiability? How to make sure your ads comply
- CAP News
- 11 July 2019
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CAP and BCAP consultations: public sector equality duty
- CAP News
- 21 June 2019
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Dead good advice on zombies in ads
- CAP News
- 09 May 2019
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Paws and clause: Avoiding an advertising cat-astrophe when featuring animals
- CAP News
- 26 April 2019
Latest rulings
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Dyson Ltd
- Upheld
- Television
- 17 July 2019
A TV ad for the Dyson Pure Hot + Cool Fan, seen in April 2019, featured a voice-over that stated, "Pollutants can build up indoors. Gases, allergens and particles. So Dyson's purifying fan heaters use sensors to detect them, capturing them inside sealed HEPA and carbon filters to clean the air. Then project 29...
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Bonne Terre Ltd t/a Sky Bet
- Not Upheld
- Television
- 10 July 2019
A TV ad for Sky Bet, seen on 30 August 2018, promoting their “Request a Bet” service. The football presenter Jeff Stelling said, “Forget ‘anything can happen’, in sport anything does happen. But could it be better? With Request a Bet it could. Spark your sports brain and roll all the po...
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ME Legal and Financial Ltd t/a Mortgage.Claims
- Upheld in part
- Television
- 10 July 2019
A TV ad for Mortgage.Claims, a mortgage assessment company, shown in December 2018 and January 2019, featured a couple deciding to make a claim to establish whether their mortgage had been mis-sold. The woman said, “Guess what I’ve found out? We could be due tens of thousands of pounds.” The man re...
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TalkTalk Telecom Ltd t/a TalkTalk
- Upheld
- Internet (on own site)
- 10 July 2019
A TV ad, radio ad and the website for TalkTalk, seen and heard on 16 October 2018: a. The TV ad featured a voice-over which stated, “For everyone who wants a reliable connection right throughout the home, TalkTalk Unlimited Fibre now comes with our all new Wi-Fi hub so you won’t get a better Wi-Fi signal...
