Latest rulings

  • British Telecommunications plc t/a BT

    • Upheld in part
    • Internet (on own site), Television, Radio
    • 14 June 2017

    Four ads for the BT Smart Hub, seen in July and August 2016:

    a. A TV ad featured Ryan Reynolds, who stated “Introducing the new BT Smart Hub. With the UK’s most powerful wi-fi signal, it can reach some serious distance”. On-screen text at the beginning of the ad stated “UK’s most powerful Wi-Fi signal versus m...

  • Health Lottery ELM Ltd

    • Upheld
    • Television
    • 14 June 2017

    A TV ad for the Health Lottery, seen in February 2017, featured various people who had won and featured a man who stated, “I would encourage anyone to go out and buy a Health Lottery ticket. You’ve a very good chance of winning …”.

  • We Buy Any Car Ltd

    • Not Upheld
    • Television
    • 14 June 2017

    Two TV ads for We Buy Any Car, seen in January and February 2017:

    a. The first ad featured a man speaking to the camera about how it was possible to save time when selling a vehicle through We Buy Any Car. The man stated “I’m going to say something radical in this advert for WeBuyAnyCar.com. I might have got m...

  • Oakam Ltd

    • Not Upheld
    • Television
    • 07 June 2017

    A TV ad for Oakam Ltd, a short-term loan provider, seen on 15 February 2017. The ad featured an actor who said, “I’m a single mum on benefits, I needed some money to tide me over. I didn’t think a loan company would accept me even though I have an income of over £500 a month.” On-screen text stated “1421% APR repres...