Latest rulings

  • Procter & Gamble UK t/a Always

    • Upheld
    • Television
    • 29 November 2023

    A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.

  • HMK V AG t/a Windsor Mint

    • Upheld
    • Television
    • 18 October 2023

    A TV ad for Windsor Mint misleadingly implied that a commemorative coin took the form a normal 40mm coin, when this was not the case.

  • Nissan Motor (GB) Ltd t/a Nissan Motor (GB) Ltd

    • Upheld
    • Television
    • 18 October 2023

    Two TV ads for a hybrid car didn’t not make sufficiently clear the extent to which it required petrol as a power source.

  • Shop TJC Ltd t/a TJC, The Jewellery Channel Ltd

    • Upheld
    • Television
    • 18 October 2023

    A teleshopping presentation for a light machine made medical claims for a device that had not been registered for those claims.