Legal and regulation

Helpful information on the advertising rules for ads about legal services and regulatory matters.

In addition to our rules, advertisers have an obligation to stick to any relevant legislation that relates to their sector, product or service. Our rules are designed to reflect the law, and some sections of the Advertising Code have explicit references to relevant legislation. However advertisers’ legal obligations are not covered in full and it remains the advertiser’s responsibility to seek out legal advice and make sure they have taken any relevant legislation into account when preparing their ads.

We do not enforce or interpret the law and if we believe it is better to refer a matter, or enquirer, to a law enforcement body, we will do so.

The main rules advertisers should be aware of are: ads should comply with the law and should not incite anyone to break it, and advertisers must not state or imply a product can legally be sold if it cannot.

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Latest rulings

UK Deed Poll Service Ltd
- Upheld
- Internet (on own site)
- 18 March 2020
Website ads for a deed poll company misled consumers by implying it was the officially recognised organisation for such services.
Home Office
- Upheld
- Radio
- 28 August 2019
A radio ad by the Home Office was misleading because it did not make sufficiently clear that some applicants to the EU Settlement Scheme would need to provide additional documents beyond their passport or ID card.

View all rulings

Legal and regulation

Helpful information on the advertising rules for ads about legal services and regulatory matters.

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Latest rulings

UK Deed Poll Service Ltd

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Relevant codes

01 Compliance

Appendix 2 Advertising rules for on-demand services regulated by statute

Appendix 1 The CPRs and BPRs

02 Recognition of marketing communications

Appendix 1 Statutory framework for the regulation of broadcast advertising

31 Other categories of radio advertisements that require central copy clearance

01 Compliance

Appendix 3 The CPRs and BPRs

10 Prohibited categories

02 Recognition of advertising

25 Instructional courses