Legal and regulation

Helpful information on the advertising rules for ads about legal services and regulatory matters.

In addition to our rules, advertisers have an obligation to stick to any relevant legislation that relates to their sector, product or service. Our rules are designed to reflect the law, and some sections of the Advertising Code have explicit references to relevant legislation. However advertisers’ legal obligations are not covered in full and it remains the advertiser’s responsibility to seek out legal advice and make sure they have taken any relevant legislation into account when preparing their ads.

We do not enforce or interpret the law and if we believe it is better to refer a matter, or enquirer, to a law enforcement body, we will do so.

The main rules advertisers should be aware of are: ads should comply with the law and should not incite anyone to break it, and advertisers must not state or imply a product can legally be sold if it cannot.

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Latest rulings

James Murray Solicitors
- Not upheld
- Radio
- 06 January 2021
A radio ad for a law film was not likely to cause unjustifiable distress and did not breach the BCAP Code.
Online Tax Rebates Ltd
- Not upheld
- Website (own site)
- 22 July 2020
A website ad for tax rebate quotes did not misleadingly imply consumers could obtain an estimate before deciding whether to proceed with a claim.
Solaw International Ltd t/a QLTS Advantage
- Upheld
- Internet (on own site), Website (own site)
- 29 April 2020
A website for a training course for lawyers made misleading and unverified claims.

View all rulings

Legal and regulation

Helpful information on the advertising rules for ads about legal services and regulatory matters.

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Latest rulings

James Murray Solicitors

Online Tax Rebates Ltd

Solaw International Ltd t/a QLTS Advantage

Help getting it right

Popular advice

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Influencers' guide to making clear that ads are ads

Misleading advertising

Relevant codes

History of self-regulation

Appendix 1 The CPRs and BPRs

How the system works

01 Compliance

Appendix 2 Advertising rules for on-demand services regulated by statute

Appendix 2 Extracts from directive 89-552-EEC as amended (audiovisual media services directive)

01 Compliance

10 Prohibited categories

Appendix 3 The CPRs and BPRs

31 Other categories of radio advertisements that require central copy clearance

Appendix 1 Statutory framework for the regulation of broadcast advertising