Legal and regulation

Helpful information on the advertising rules for ads about legal services and regulatory matters.

In addition to our rules, advertisers have an obligation to stick to any relevant legislation that relates to their sector, product or service. Our rules are designed to reflect the law, and some sections of the Advertising Code have explicit references to relevant legislation. However advertisers’ legal obligations are not covered in full and it remains the advertiser’s responsibility to seek out legal advice and make sure they have taken any relevant legislation into account when preparing their ads.

We do not enforce or interpret the law and if we believe it is better to refer a matter, or enquirer, to a law enforcement body, we will do so.

The main rules advertisers should be aware of are: ads should comply with the law and should not incite anyone to break it, and advertisers must not state or imply a product can legally be sold if it cannot.

+ Read more - Show less

Latest rulings

Home Office
- Upheld
- Radio
- 28 August 2019
A radio ad by the Home Office was misleading because it did not make sufficiently clear that some applicants to the EU Settlement Scheme would need to provide additional documents beyond their passport or ID card.

View all rulings

Legal and regulation

Helpful information on the advertising rules for ads about legal services and regulatory matters.

Latest news

Now that's what I call regulation - 10 greatest hits from the 2010s

Nothing new under the Code - New platforms, same rules

Some bleeping useful advice on profanity [contains strong language]

Panel's remit extension strengthens consumer voice

The ASA and CAP are moving

Why we don't cover political ads

Latest rulings

Home Office

Help getting it right

Popular advice

Online Affiliate Marketing

Promotional marketing: Terms and Conditions (T&Cs)

Misleading advertising

Relevant codes

01 Compliance

History of self-regulation

The self-regulatory system

Appendix 2 Advertising rules for on-demand services regulated by statute

Appendix 1 The CPRs and BPRs

02 Recognition of marketing communications

32 Scheduling

10 Prohibited categories

Appendix 3 The CPRs and BPRs

Appendix 1 Statutory framework for the regulation of broadcast advertising

02 Recognition of advertising

01 Compliance

Appendix 2 Extracts from directive 89-552-EEC as amended (audiovisual media services directive)