Legal and regulation

Helpful information on the advertising rules for ads about legal services and regulatory matters.

In addition to our rules, advertisers have an obligation to stick to any relevant legislation that relates to their sector, product or service. Our rules are designed to reflect the law, and some sections of the Advertising Code have explicit references to relevant legislation. However advertisers’ legal obligations are not covered in full and it remains the advertiser’s responsibility to seek out legal advice and make sure they have taken any relevant legislation into account when preparing their ads.

We do not enforce or interpret the law and if we believe it is better to refer a matter, or enquirer, to a law enforcement body, we will do so.

The main rules advertisers should be aware of are: ads should comply with the law and should not incite anyone to break it, and advertisers must not state or imply a product can legally be sold if it cannot.

+ Read more - Show less

Latest rulings

Online Tax Rebates Ltd
- Not upheld
- Website (own site)
- 22 July 2020
A website ad for tax rebate quotes did not misleadingly imply consumers could obtain an estimate before deciding whether to proceed with a claim.
Solaw International Ltd t/a QLTS Advantage
- Upheld
- Internet (on own site), Website (own site)
- 29 April 2020
A website for a training course for lawyers made misleading and unverified claims.
UK Deed Poll Service Ltd
- Upheld
- Internet (on own site)
- 18 March 2020
Website ads for a deed poll company misled consumers by implying it was the officially recognised organisation for such services.

View all rulings

Legal and regulation

Helpful information on the advertising rules for ads about legal services and regulatory matters.

Latest news

How to push the envelope (without breaking the rules)

Five tips guaranteed to get your guarantees on the right track

Driven to distraction – In-car technology and the Ad Codes

Go Live - Advertising in live streaming

Compliant advertising is a Snap – marketing on Snapchat

CBD – A potted history and how not to hash up

Latest rulings

Online Tax Rebates Ltd

Solaw International Ltd t/a QLTS Advantage

UK Deed Poll Service Ltd

Help getting it right

Popular advice

Influencers' guide to making clear that ads are ads

Recognising ads: Social media and influencer marketing

Online Affiliate Marketing

Relevant codes

Appendix 1 The CPRs and BPRs

How the system works

01 Compliance

History of self-regulation

01 Compliance

32 Scheduling

Appendix 1 Statutory framework for the regulation of broadcast advertising

Appendix 2 Extracts from directive 89-552-EEC as amended (audiovisual media services directive)

31 Other categories of radio advertisements that require central copy clearance

Appendix 3 The CPRs and BPRs