Bespoke Copy Advice
We offer tailored pre-publication advice to advertisers, agencies and media owners on whether prospective non-broadcast advertising is in line with the CAP Code.
Important information for LHF queries
If your query relates to the LHF rules, please note that both the rules and ASA guidance are new and there is currently no ASA Council precedent. The team may need to consult internally and may not be able to guarantee their usual turnaround times. They will respond as soon as possible. Please do not submit Express enquiries, as these will be refunded.
New Copy Advice turnaround times from 5 May
From Tuesday 5 May 2026, our Bespoke Copy Advice turnaround times will change. Free advice will be provided within 3–5 working days, with paid priority options available for faster responses. To prepare for these changes, the Copy Advice submission form will be unavailable from 5.30pm on Thursday 30 April until 9am on Tuesday 5 May.
About our advice
Although all advice is given in good faith, it is not binding on the enquirer, the ASA or CAP. Our advisors do not provide legal advice or advice on the BCAP Code. For advice on the BCAP Code please contact Clearcast for TV ads and Radiocentre for radio ads.
If you're having trouble submitting your request please contact the ASA switchboard on 020 7492 2222 or email [email protected].