Bespoke Copy Advice

Bespoke Copy Advice is an essential service for advertisers, agencies, media owners and media service providers who want to check how their prospective non-broadcast ads measure up against the CAP Code. Find out more about our Copy Advice service and the Copy Advice team using the links under 'Read more'.

CAP's Copy Advice team can provide pre-publication advice on any non-broadcast campaign you’re progressing, at any stage – although in our experience, earlier is usually better. We can look at concepts, imagery and/or copy – or just discuss an idea. We aim to help you establish any potential issues before you spend time and resources taking your ideas forward and proactively help you find solutions that will allow your advertising to achieve cut-through, but avoid complaints.

Find out more about our Copy Advice service and the Copy Advice team.

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The Copy Advice service (phone line and written enquiries) will be closed from 12pm on Friday 13 September until 10am on Monday 16 September while we move office. This means that written enquiries submitted after 12pm on Thursday 12 September may not receive a response until early next week. We hope to be back up and running as usual on Monday 16 September, but we appreciate your patience while we get settled in.

Please note: although it is given by the team in good faith, our advice is not binding on the ASA or CAP and our advisors do not give legal advice.

If you are having trouble submitting your request please contact the team directly on 020 7492 2100. If the file you intend to submit is particularly large, we’d recommend giving us a WeTransfer link or similar rather than uploading through our website.

Bespoke Copy Advice

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