Latest rulings

  • Fidelity Administration Services Ltd t/a Fidelity International

    • Not Upheld
    • National press
    • 15 March 2017

    A national press ad for Fidelity International, an investment management services company, seen in the Sunday Telegraph on 4 December 2016. The ad featured an image of a woman driving a convertible car.

  • Pure Milk Vodka Ltd

    • Upheld in part
    • Magazine
    • 08 March 2017

    Three ads for Black Cow vodka, seen in December 2016:

    a. A press ad in the Week featured a cartoon drawing of a cow driving a sleigh and delivering gifts of Black Cow vodka. Text beneath this stated “BLACK COW pure milk vodka. So smooth you can drink it until the cows come home …”.


  • Alzheimer’s Research UK

    • Not Upheld
    • Television
    • 15 February 2017

    A TV ad, shown on various channels, for an Alzheimer's charity, was seen in November 2016. It depicted an animated story of a young girl being told that Santa had stopped delivering presents because he had developed a disease. She then travelled to see the elves, who explained that research could find a way to f...

  • Fischen Medical Ltd t/a The Vapes

    • Upheld
    • Digital outdoor
    • 15 February 2017

    Three electronic billboard ads for electronic cigarettes, seen in December 2016:

    a. Text stated, "ALL SANTA WANTS FOR CHRISTMAS", alongside an image of Santa Claus wearing a denim jacket with the sleeves cut off. He had a tattoo on his arm saying "Rudolph", and was vaping.

    b. ...