Latest rulings

  • Global Brands Ltd t/a VK

    • Upheld
    • Internet (social networking)
    • 14 June 2017

    A Facebook ad by VK, an alcoholic beverage brand, dated 8 March 2017, featured an image of a group of young people dancing during a typical club scene. The image showed several people with their heads tilted back, drinking from bottles of VK. At the top of the image, text stated “drinkaware.co.uk for the facts”. The...

  • Prezzo Ltd t/a Prezzo

    • Upheld
    • E-mail
    • 14 June 2017

    Promotional marketing from pizza chain Prezzo, seen in February and March 2017, offered unlimited prosecco with a meal.

    a. An email sent 28 February 2017 was headlined “Prosecco Pay Day has arrived ...”. It featured a photo of three people smiling and clinking glasses. Text stated “#PROSECCOPAYDAY IS BACK. BOT...

  • Oakam Ltd

    • Not Upheld
    • Television
    • 07 June 2017

    A TV ad for Oakam Ltd, a short-term loan provider, seen on 15 February 2017. The ad featured an actor who said, “I’m a single mum on benefits, I needed some money to tide me over. I didn’t think a loan company would accept me even though I have an income of over £500 a month.” On-screen text stated “1421% APR repres...

  • Responsible Gambling Trust t/a BeGambleAware.org

    • Upheld
    • Cinema
    • 07 June 2017

    A cinema ad for Responsible Gambling Trust, seen in February 2017, showed a young woman sitting on her bed while an older man sat on a desk in the corner of the room. The older man said, in a sinister and menacing way, “What is it? What is it? It’s just a bit of fun. Hey [laughs] it’s just a bit of fun. It’s just a ...