Rulings

Poundland Ltd

• Upheld
• Internet (social networking)
• 07 February 2018

A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:

a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption state...

Puig (UK) Ltd t/a Paco Rabanne

• Not Upheld
• Television, VOD
• 07 February 2018

Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:

a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a ...

Thomas Tunnock Ltd

• Upheld
• Poster
• 07 February 2018

A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image s...

Fernard Ltd t/a banaway.co.uk

• Upheld
• Radio
• 31 January 2018

A radio ad for banaway.co.uk, a claims management company, heard on 11 October 2017, featured dialogue between an authoritative figure and a driver: “The accused was driving recklessly”; “I’m usually a pretty careful driver”; “Turns out he had previous”; “I do a lot of miles. I picked up nine points for speeding. 51...

ASDA Stores Ltd

• Not Upheld
• Television
• 10 January 2018

A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerk...

Coral Interactive (Gibraltar) Ltd

• Upheld
• Television
• 10 January 2018

A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you...

Diageo Great Britain Ltd

• Upheld
• Internet (social networking)
• 03 January 2018

A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Capt...

TFHC Ltd t/a Transform

• Upheld
• Television
• 03 January 2018

A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Tr...

ACAI Marketing Ltd

• Upheld
• Leaflet
• 20 December 2017

Two direct mailings for a marketing company, ACAI Marketing Ltd:

1. The first mailing, received on 14 March 2017, featured text in large font at the top of the mailing that said "FINAL NOTICE". Text in a smaller font below stated "DEAR [recipient's name] An Unclaimed Reward is being held for you...

All-Dolled-Up

• Upheld
• Internet (on own site), Internet (social networking)
• 20 December 2017

Two Instagram posts and a website for All Dolled Up, a cosmetic surgery company, seen in August 2017:

a. A post on all.dolled.up.surgery’s Instagram page included an image with text stating, “£1000 DISCOUNT + extra massage treatments ON GROUP BOOKINGS FOR SEPTEMBER 2017 ONLY YOU PLUS THREE FRIENDS Terms and Co...