Rulings (29)
  • Poundland Ltd

    • Upheld
    • Internet (social networking)
    • 07 February 2018

    A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption stated, “Oh Elf...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a dark room....

  • Thomas Tunnock Ltd

    • Upheld
    • Poster
    • 07 February 2018

    A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image stat...

  • Fernard Ltd t/a banaway.co.uk

    • Upheld
    • Radio
    • 31 January 2018

    A radio ad for banaway.co.uk, a claims management company, heard on 11 October 2017, featured dialogue between an authoritative figure and a driver: “The accused was driving recklessly”; “I’m usually a pretty careful driver”; “Turns out he had previous”; “I do a lot of miles. I picked up nine points for speeding. 51 in...

  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerky m...

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you ca...

  • Diageo Great Britain Ltd

    • Upheld
    • Internet (social networking)
    • 03 January 2018

    A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Captain...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Trans...

  • ACAI Marketing Ltd

    • Upheld
    • Leaflet
    • 20 December 2017

    Two direct mailings for a marketing company, ACAI Marketing Ltd:1. The first mailing, received on 14 March 2017, featured text in large font at the top of the mailing that said "FINAL NOTICE". Text in a smaller font below stated "DEAR [recipient's name] An Unclaimed Reward is being held for you at our ma...

  • All-Dolled-Up

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 20 December 2017

    Two Instagram posts and a website for All Dolled Up, a cosmetic surgery company, seen in August 2017:a. A post on all.dolled.up.surgery’s Instagram page included an image with text stating, “£1000 DISCOUNT + extra massage treatments ON GROUP BOOKINGS FOR SEPTEMBER 2017 ONLY YOU PLUS THREE FRIENDS Terms and Conditions A...

  • Elevate Credit International Ltd t/a Sunny Loans

    • Not Upheld
    • Transport
    • 20 December 2017

    A poster for Sunny, seen on the London Underground network on 6 September 2017, featured an image of a man sitting in a deck chair wearing sunglasses and flip flops. Text stated “That’s life support … When you need some emergency cash, stress not”. Smaller text in the corner of the poster stated “Representative 750% AP...

  • Grey Haze Online Ltd

    • Upheld
    • Internet (on own site)
    • 20 December 2017

    An online banner ad for the e-cigarette and e-liquid manufacturer Grey Haze, seen on 2 June 2017, on the e-cigarette forum www.planetofthevapes.co.uk, stated "10% OFF EVERYTHING! POTV10 USE AT CHECKOUT. WWW.GREYHAZE.CO.UK". The ad provided a link to another page on planetofthevapes.co.uk which contained a lin...

  • Supergroup Internet Ltd t/a Superdry

    • Upheld
    • Internet (social networking)
    • 20 December 2017

    A Facebook post for Superdry, dated 28 October 2017, included text which stated, “This is the jacket that gives you a different view ft. Nightscape”. The post included a short video of the free runner Nightscape, also known as Harry Gallagher, walking outdoors, along a high-up exposed steel support beam at night, high...

  • Woburn Enterprises Ltd t/a Woburn Safari Park

    • Not Upheld
    • Television
    • 13 December 2017

    A TV ad for Woburn Safari Park was seen on 25 August 2017. The ad began with a scene showing a car driving into Woburn Safari Park. The ad then depicted a young boy and a young girl looking out of the window from the backseats of a car. The ad then showed shots of different animals found in the safari park and also the...

  • Hidden Hearing Ltd

    • Not Upheld
    • National press
    • 29 November 2017

    A press ad for hearing aid company Hidden Hearing, seen on 1 July 2017, stated in a newspaper-style headline along the top of the ad “Hearing loss linked to dementia”. Text below stated “Shocking research in France has revealed that hearing loss is linked to dementia. A 25 year study has identified that as you age and ...

  • Pro-Dec Products Ltd t/a ScrewCaps UK

    • Upheld
    • Leaflet
    • 29 November 2017

    A flyer for ScrewCaps UK, a manufacturer of fastener cover caps, was seen on 15 August 2017. The image featured a naked woman photographed from the back, with the shot slightly angled from below, wearing ski boots, gloves and skis, and carrying ski poles. Red text stating “COVER UP” partially obscured her bottom.

  • Pernod Ricard UK Ltd

    • Upheld
    • Internet (social networking)
    • 22 November 2017

    A sponsored Facebook post by Absolut, a vodka brand, seen on 9 August 2017, featured a video of a group of young people sitting in a boat. On-screen text stated “ENJOY ABSOLUT RESPONSIBLY”.

  • Kingstown Associates Ltd t/a HealthyLiving Direct

    • Upheld
    • Catalogue
    • 15 November 2017

    A brochure for Healthy Living Direct, seen in June 2017, contained ads on one page for various products including a number of sex toys and sex aids. Two of the products, a sex toy entitled “The Pleasurable Way To Relieve Stress” and “Erecta Prompt Cream” had appeared in a previous ASA Adjudication. The ad also containe...

  • Redfoot Shoes Ltd t/a Goodwin Smith

    • Upheld
    • Internet (on own site), E-mail, Internet (social networking), Internet (video)
    • 15 November 2017

    Ads for Goodwin Smith Shoes seen in August 2017:a. An email included the claim “Fancy a pair?” and was accompanied by an image of three women wearing just knickers, with one woman’s breasts exposed, the second covering her chest with her arm with her nipple exposed and the third posed in front of the others holding a ...

  • Royal Mail Group Ltd

    • Upheld
    • Internet (social networking), Internet (video)
    • 15 November 2017

    A paid-for video ad on Twitter and a Video On Demand (VOD) ad for Royal Mail:a. The video ad on Twitter, seen on 27 July 2017, featured a scene with customers and staff in a bank. A short while later a gang of men in balaclavas with baseball bats entered the bank and shouted, “This is a robbery”. The staff and customer...

Informally resolved (21)
  • 32Red Ltd t/a 32Red

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies, Gambling

  • Hijos de Rivera S.A.U t/a Estrella Galicia

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • Marks and Spencer plc

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Clothing, shoes and jewellery

  • nakedwines.com Ltd t/a Naked Wines

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Alcohol

  • Mills Medical Services Ltd t/a Moorgate Aesthetics

    • 24 January 2018
    • Number of complaints: 1

    Media: Poster
    Topic: Health conditions

  • Care International UK t/a Care

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Charity, education and Third sector

  • Holisticare Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Children and the vulnerable

  • Jack Wolfskin Retail GmbH

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

  • Financial Conduct Authority

    • 20 December 2017
    • Number of complaints: 44

    Media: Television
    Topic: Legal and regulation, Financial products and services

  • Lily's Kitchen Ltd

    • 20 December 2017
    • Number of complaints: 2

    Media: National press
    Topic: Food, drink and supplements

  • YouTube LLC

    • 20 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Alcohol

  • Fentham Group Ltd t/a Remove A Tenant

    • 06 December 2017
    • Number of complaints: 4

    Media: Internet (social networking)
    Topic: Promotions and competitions, Financial products and services

  • Betway Ltd

    • 08 November 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Gambling

  • Chelsea Leisure Services Ltd t/a Chelsea Health Club & Spa

    • 08 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Q-Park Ltd

    • 08 November 2017
    • Number of complaints: 1

    Media: Leaflet
    Topic: Holidays, travel and motoring

  • Quoc Pham Ltd

    • 01 November 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Clothing, shoes and jewellery

  • Action Challenge UK Ltd

    • 25 October 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Jack Wills Ltd

    • 25 October 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Clothing, shoes and jewellery

  • Whitehall Garden Centre Ltd

    • 25 October 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • eBeauty Ltd t/a Skinny Sprinkles

    • 25 October 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Beauty products, grooming and hygiene, Animals and farming