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Cignpost Diagnostics Ltd
A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.
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BMW (UK) Ltd
A radio ad for BMW was banned for demonstrating the power of a car in a way that suggested excitement and not in the clear context of safety.
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Rustin and Mallory Wholesale Ltd
Two paid-for Facebook ads were banned as the models appeared to be unhealthily thin.
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Au Vodka Ltd
Seven Instagram and a website post for a vodka company were banned for encouraging excessive drinking, for linking the consumption of alcohol with driving, and for featuring a rapper who under 25 years of age.
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John Mills Ltd t/a JML Direct
A TV ad for a Hurricane Spin Scrubber was banned for suggesting that cleaning the home was a responsibility uniquely associated with women.
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Max Mara Fashion Group Srl
A magazine ad for a clothing retailer was banned for including a model who appeared unhealthily thin.
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Gallaher Ltd t/a JTI UK
A video ad for a nicotine pouch product was banned for implying that nicotine pouches had mood-alerting or stimulant effects which made gaming more enjoyable.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
A Facebook post promoting spice mixes was banned as the product’s name implied that it could help consumers lose weight.
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Geraint Christopher t/a Hemp in Avalon
A newspaper and Instagram post by a hemp shop were banned for inciting people to break the law by discouraging them from wearing face coverings in shops.
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Rightmove Group Ltd t/a Rightmove
A TV ad did not depict gender stereotypes in a way that was likely to cause harm.
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LC International Ltd t/a Gala Spins
A paid-for Facebook post by a gambling company was banned for being of particular appeal to children.
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Missguided Ltd
Two posters sold by Missguidied were not found to be offensive or irresponsible.
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Profit Accumulator Ltd t/a Bonus Accumulator
A paid-for Facebook post and a website post for a betting company were banned for presenting gambling as a way to achieve financial security, for being misleading and for being socially irresponsible.
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ElectraWorks Ltd t/a BWIN party, Party Poker
A paid-for Google search ad for a betting website irresponsibly suggested consumers could achieve financial security by gambling.
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Global Brands Ltd
An Instagram post promoting a VK drink did not inappropriately target children.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (15)