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Latest rulings

  • BioEnergiser Ltd t/a Global Product

    • Upheld
    • National press
    • 14 December 2016

    A national press ad for Sciaticure, published on 30 July 2016. The ad featured the headline "STOP PAIN RIGHT HERE" and showed an image of a woman with a red line running up her leg and back. Text stated "MODERN BACK PAIN RELIEF … pain-free … The independently tested SCIATICURE Accupressure Wrap is the quick-start t...

  • Kingstown Associates Ltd t/a Affordable Choices

    • Upheld
    • Direct mail
    • 29 June 2016

    Two direct mailings, from Affordable Choices:

    a. The first mailing was received in March 2016 and was in an envelope prominently labelled "BREAKING NEWS! BIG CASH WINNER IN YOUR AREA?" and "£25,000 PRIZE DRAW NEWS INSIDE! See inside now for full details!". Text inside included "As the winner, these could ...