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Latest rulings

  • BioEnergiser Ltd t/a Global Product

    • Upheld
    • National press
    • 14 December 2016

    A national press ad for Sciaticure, published on 30 July 2016. The ad featured the headline "STOP PAIN RIGHT HERE" and showed an image of a woman with a red line running up her leg and back. Text stated "MODERN BACK PAIN RELIEF … pain-free … The independently tested SCIATICURE Accupressure Wrap is the quick-start t...

  • Kingstown Associates Ltd t/a Affordable Choices

    • Upheld
    • Direct mail
    • 29 June 2016

    Two direct mailings, from Affordable Choices:

    a. The first mailing was received in March 2016 and was in an envelope prominently labelled "BREAKING NEWS! BIG CASH WINNER IN YOUR AREA?" and "£25,000 PRIZE DRAW NEWS INSIDE! See inside now for full details!". Text inside included "As the winner, these could ...

  • Chums Ltd

    • Upheld in part
    • National press
    • 18 May 2016

    A national press ad promoting an Instalife acupressure pad, seen on 13 December 2015, included claims such as “HELPS STOP PAIN in its tracks!”, “Independently tested & certified by physiotherapists”, “Now you can carry on with working, walking, jogging, running, playing golf, tennis, Pilates, yoga … in fact just any...

  • HoMedics Group Ltd

    • Upheld
    • Internet (on own site), Internet (video)
    • 30 March 2016

    A YouTube ad and a website, for the HoMedics’ Leg Exerciser, seen on 10 November 2015:

    a. The YouTube ad featured a presenter who stated, “As we get older, it’s important that we keep fit and active. But that may not always be easy or even possible … a new device helps you enjoy the benefit of gentle leg ...