Latest rulings

  • Digital Mums Ltd

    • Upheld
    • Digital outdoor
    • 03 January 2018

    Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.

    a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER T...

  • eHarmony UK Ltd

    • Upheld
    • Poster
    • 03 January 2018

    A billboard ad on a London Underground platform for the online dating service, eHarmony, seen on 4 July 2017, featured the headline claim "Step aside, fate. It's time science had a go at love". Further text stated "Imagine being able to stack the odds of finding lasting love entirely in your favour. e...

  • Elevate Credit International Ltd t/a Sunny Loans

    • Not Upheld
    • Transport
    • 20 December 2017

    A poster for Sunny, seen on the London Underground network on 6 September 2017, featured an image of a man sitting in a deck chair wearing sunglasses and flip flops. Text stated “That’s life support … When you need some emergency cash, stress not”. Smaller text in the corner of the poster stated “Representative 750%...

  • PWB Health (UK) Ltd

    • Upheld
    • Poster, Internet (on own site)
    • 20 December 2017

    A video on www.breastlight.com, seen in August 2016, and a poster seen in July 2016, promoted a self-examination device.

    a. The video included on-screen text which stated, “’Something like Breastlight that'll help identify a problem earlier, is just wonderful’ Fawn Leith, Family Nurse; ’Breastlight may increas...