Latest rulings

  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Adidas UK Ltd t/a Adidas

    • Upheld
    • Poster, Social media (own site)
    • 11 May 2022

    We upheld complaints against ads containing nudity.

  • AA Ltd

    • Upheld
    • Poster, Website (own site)
    • 20 July 2022

    A poster and website ad contained inaccurate claims that AA was the UK’s ‘largest provider’ for breakdown services, which could not be verified.

  • Sky UK Ltd

    • Upheld
    • Poster, Television
    • 08 June 2022

    A TV and a poster ad for Sky Mobile was likely to mislead because Sky UK Ltd did not provide objective comparative evidence to substantiate its claim that it was the perfect network.