Latest rulings

  • Protein Revolution Ltd t/a V24 Shot

    • Not Upheld
    • Poster, Internet (social networking)
    • 01 November 2017

    Two ads for a protein supplement, seen in May 2017:

    a. A poster ad, seen on London Underground, featured a woman wearing workout gear, in particular a cropped bra top and leggings. A headline stated "THINK SMALL. V24 SHOT. The NEW way to take Protein". The ad featured an image of the product, and adj...

  • 21 Three Clothing Company Ltd t/a PrettyLittleThing.com

    • Upheld
    • Poster
    • 04 October 2017

    A poster ad for PrettyLittleThing.com, seen on 1 August 2017, featured a full-length shot of a model wearing a leaf-print strapless dress and large green earrings. Large text located in the right-hand lower third of the ad stated “SHOP NEW IN FROM £8”. The text “£8” was stated in ...

  • Tarak International Ltd t/a Quiz Clothing

    • Not Upheld
    • Poster
    • 04 October 2017

    A poster for Quiz Clothing, a clothing retailer, seen in June 2017. The ad depicted a young woman wearing ripped jeans and a bardot-style top, who was sitting in the window of an ice cream van and licking an ice cream.

  • 21 Three Clothing Company Ltd t/a Prettylittlething.com

    • Upheld in part
    • Poster, Television
    • 20 September 2017

    Two TV ads and a poster for clothing retailer Prettylittlething.com:

    a. The first TV ad, seen during Dinner Date on ITVBe on 12 April 2017, featured two young female models modelling various outfits to a soundtrack in the middle of a flat desert plain.

    b. The second TV ad, seen during Cake Wars on ITVBe ...